1Unit 1 Advertising课件(江苏专用) 课件

1、活页限时训练活页限时训练Unit 1Advertising活页限时训练活页限时训练.单词默写1advertising n做广告；广告活动；广告业2persuade vt.说服，劝说；使信服3comment n评论，评价 vi.评论，议论4intelligence n智力，才智；情报5recommend vt.推荐；建议，劝告；介绍6purchase vt.购买，采购 n采购；购买的东西7update vt.&n.更新；提供最新消息；使现代化8bargain n便宜货；协议 vi.讨价还价活页限时训练活页限时训练9personally adv.个别地；就本人而言；本人，亲自10shock vt.

2、使震惊，使惊愕 n震惊，惊愕11innocent adj.not guilty or crime12promote vt.to give someone a higher position at work13youth nthe period of time when you are young14bonus nan additional payment made to people who work for a business15determine vt.to find something out活页限时训练活页限时训练.词汇拓展1educate vt.教育educator n教育者edu

3、cated adj.受过教育的；有教养的education n教育，培养educational adj.教育的2breath n气息；呼吸breathe v呼吸breathless adj.喘不过气来的，呼吸急促的3social adj.社会的society n社会socialism n社会主义socialist adj.社会主义的4unforgettable adj.难忘的，无法忘记的forget v忘记forgettable adj.容易被忘记的forgetful adj.健忘的5various adj.各种各样的，多样的variety n多样，不同varied adj.各种各样的活页限时

4、训练活页限时训练语境助记词不离句，句不离段You should be careful not to be persuaded into purchasing various fashionable bargains by the appealing advertisements that are intended to recommend you what you really dont need. 活页限时训练活页限时训练.短语落实1be meant to 旨在，目的是2even if/though 虽然，即使3fall for 上的当，受的骗 4play tricks on 欺骗；捉弄5d

5、eal with 涉及，关于；处理；应付6Figure out 弄清楚，弄懂；计算出7Appeal to 吸引，引起兴趣；呼吁8Get something across 把表达清楚9Die from 死于10Be popular with 流行，受欢迎活页限时训练活页限时训练.句子翻译1A commercial advertisement is one which someone has paid for to advertise a product or service.(Page 2)商业广告是人们为了推销某种产品或者服务而花钱做的广告。2When it comes to advertis

6、ement, we must all use our intelligence and not be a slave to them! (Page 3)谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。活页限时训练活页限时训练3It is important to always try to appeal to the audience in order to get them to react in a certain way.(Page 18)为了让观众作出预期的反应，努力去吸引他们是很重要的。4即使一则广告没有说谎，也并不意味着这则广告就是完全“清白”的。(Page 2)Even i

7、f an ad does not lie, it does not mean it is altogether innocent.5但并非所有的广告都跟我们玩花招。(Page 3)Not all ads play tricks on us though.活页限时训练活页限时训练.教材设题句型转换(每空不超过3个单词) 1A commercial advertisement is one which someone has paid for to advertise a product or service.(教材P2)A commercial advertisement is what som

8、eone has/ one someone has paid for to advertise a product or service.2PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.(教材P2)活页限时训练活页限时训练PSAs are often run for free，aimed (aiming) at/ which aim at / and aim at / whose

9、 aim is educating people about health, safety, or any other problem that affects public welfare.3However, we still must be aware of the skillful methods used in ads to try and sell things.(教材P2)However, we still must realize/know the skillful methods used in ads to try and sell things.活页限时训练活页限时训练4A

10、ll of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.(教材P3)All of these ads are meant to benefit the public, and you can often learn a lot by following their advice.5There are lots of different ways to get your message across when you are p

11、utting together an ad campaign.(教材P18)There are lots of different ways of conveying/expressing your message when you are putting together an ad campaign.活页限时训练活页限时训练【课本原句】 I did some research on advertisements, and have some very important information to share with you.(P2)我对广告做了一些研究并且有很重要的信息与你分享。 s

12、hare v. 分担；分享分担；分享活页限时训练活页限时训练share sth with sb 与某人分享某物，共用某物share sth between/among sb 分配某物share the joy and hardships 同甘共苦share in 分享；分担；参与share an interest 兴趣相同do ones share 做分担的工作；分摊费用go shares 分享利润；分摊费用活页限时训练活页限时训练【联想拓展】care关心；在意dare 敢fare 费；票价rare 罕见的hare 野兔bare 光秃的；赤裸的spare 匀出，抽出，腾出stare 盯，凝视；

13、瞪眼glare 怒视prepare 准备活页限时训练活页限时训练看看高考怎么考Should they keep their conclusion within the team or share(共享) it with other employees? (2011浙江卷六选五)For five days，Edmontons Downtown Park is transformed into one huge stage where artists are able to share their talents(发挥他们的才能), and where people are able to cel

14、ebrate and enjoy themselves .(2011福建卷阅读理解B)活页限时训练活页限时训练翻译句子我们的书不够每人一本，所以大家要合着用。We dont have enough books for everyone, so youll have to share.妈妈在为小男孩们分蛋糕以便每人都可以吃到一块。Mother is sharing the cakes among the boys to make sure that every boy can get one.活页限时训练活页限时训练【课本原句】 An advertisement uses words and p

15、ictures to persuade people to buy a product or service, or to believe in an idea.(P2)广告使用语言或图片诱使人们购买一种产品或服务或接受一种观点。 service n服务服务活页限时训练活页限时训练community/social service社会/社区服务customer service 顾客服务台public service 公益服务domestic service 家政服务；国内航线service industry 服务行业service station 加油站at ones service 随时可供使

16、用(或可以帮助)be of service to sb 对某人有用处；为某人效劳in service 在服役；被雇佣do sb a service 帮某人的忙活页限时训练活页限时训练【联想拓展】serve vt./vi.serve the people为人民服务serve Chinese food 提供中餐serve in the army 在军队服役活页限时训练活页限时训练看看高考怎么考Most of the meals can serve two people(足够两个人吃)and are under $10, so not only is it affordable but practi

17、cal as well.(2011湖南卷阅读理解A)May I come on Sunday and do some reading here? secretary and library will be at your _.(2012辽宁省沈阳二中第3次月考英语试卷)Ahelp BcompanionCservice Drequest答案C活页限时训练活页限时训练If you like I can do some shopping for you.Thats a very kind _. (2012湖南津市一中月考)Aoffer Bservice Cpoint Dsuggestion答案AYo

18、ur house is always so neat how do you _ it with three children？(2012湖南醴陵一中月考)Amanage Bserve Cadapt Dconstruct答案A活页限时训练活页限时训练【课本原句】 However, we still must be aware of the skillful methods used in ads to try and sell us things.(P2)然而，我们依然必须知道那些用在广告中努力向我们卖出东西的熟练的技巧。【联想拓展】be aware of意识到be aware that . 意

19、识到unaware adj. 不知道；没意识到awareness n. 意识；觉悟 aware adj.知道的；意识到的；明白的知道的；意识到的；明白的活页限时训练活页限时训练辨析aware/conscious 两者都可以表示“意识到的”，都可以用于be aware /conscious of 结构中，但aware指感官上的知觉；警觉，而conscious指内心所意识到的感觉。I suddenly felt aware of somebody watching me.我突然觉得有人盯着我看。 I am deeply conscious of my responsibility as a tea

20、cher.作为一名教师，我深刻意识到我的责任。活页限时训练活页限时训练满分作文之佳句aIn conclusion, people around the world should be aware of the real situation of water shortage.bAt once, I was aware that it was a portrait of me.cAt the same time I realized that being a grownup not only means this, but also more responsibilities.活页限时训练活页限

21、时训练看看高考怎么考Willy is painfully aware of(痛苦地意识到)this, and at a loss as to what to do with his lack of success.(2011山东卷 阅读理解A)Awareness(意识)can be tested by studying whether the animal recognizes itself in the mirror, that is, its own reflected image(反射出的影像)(2011全国卷II 阅读理解B) 活页限时训练活页限时训练The awareness (aw

22、are) of the problem is the beginning of the solution.It was several minutes before I was _ of what was happening.(2012长沙同升湖实验学校高三期中考试)Aknow BrealizeCwear Daware答案D活页限时训练活页限时训练【课本原句】 Even if an ad does not lie, it does not mean it is altogether innocent.(P2)即使一条广告没有说谎，这也并不意味着它就是完全无辜的。 lie vi.说谎；平躺；位于

23、；说谎；平躺；位于；n.谎言谎言活页限时训练活页限时训练【联想拓展】liar n说谎者说谎 lieliedliedlyinglie to sbtell a lie/lies to sb躺；位于 lieliedlainlyinglie down 躺下lie in 位于lie on ones back/side 仰卧/侧卧lie on ones stomach 趴着lie in/on/to the south of. 位于的南部活页限时训练活页限时训练放置；下蛋 laylaidlaidlayinglay down 放下lay aside 放在一边lay the table for dinner 摆

24、桌子吃饭lay eggs 下蛋活页限时训练活页限时训练看看高考怎么考A particular danger was thought to lie in(位于) public baths.(2011重庆卷 阅读理解C)At the meeting place of Yangtze River and the Jialing River _， one of the ten largest cities in China.(2010重庆卷单项填空33)Alies Chongqing BChongqing liesCdoes lie Chongqing Ddoes Chongqing lie答案A活页

25、限时训练活页限时训练He _ to us that those eggs which were _ on the table had been _ by snakes.(2012永州四中第4次月考)Alied; laying; lied Blied; lying; lainClain; lain; lain Dlied; lying; laid答案DThe man _ on the ground said that he had _ his bicycle behind that big tree.(2012浏阳市一中高三上学期期中考试)Alie; lay Blying; layClying;

26、 laid Dlay; laid答案C活页限时训练活页限时训练【课本原句】 This statement tries to fool you into assuming that the toothpaste cures bad breath.(P2)这种声明试图欺骗你，让你觉得这种牙膏能治愈口臭。【联想拓展】curable adj. 可医治的cureless adj.无法医治的；不能解决的cure sb of .治好某人的；除去某人的a cure for.的解决办法；的治疗方法 cure n治疗；措施，对策；疗法治疗；措施，对策；疗法vt.治好，治愈；改正治好，治愈；改正活页限时训练活页限时

27、训练辨析cure/treat (1)cure 治愈疾病，消除痛苦，改掉恶习、弊端，重结果。cure sb of 疾病(2)treat仅指治病，不管结果，侧重动作。treat sb for疾病活页限时训练活页限时训练看看高考怎么考Twelveyearold Roth becomes a friend of and his assistant, , who are in search of a cure for(的治疗方法)diabetes(糖尿病)(2011福建卷 阅读理解C)“Of the diabetes charities out there, most are putting money

28、 into finding a cure(找到一种治疗方法)，” says Bentley Gubar, one of Rockstars original members.(2010山东卷阅读理解A)活页限时训练活页限时训练Although this medicine can cure you _ your illness, it has a bad effect _ you.(2012株洲二中月考)Afor；on Bof；on Cof；at Dfor；in答案B活页限时训练活页限时训练【课本原句】 Yesterday I came across an interesting new boo

29、k, which I would like to recommend here.(P9)昨天我偶然发现了一本很有趣的书，现在我想把它推荐给你。 recommend vt. 推荐；建议；劝告推荐；建议；劝告活页限时训练活页限时训练【联想拓展】recommend doing sth建议做某事recommend sb to do sth建议某人做某事recommend sth for推荐某物做某种用途recommend sb as推荐某人作为recommend sth to sb recommend sb sth向某人推荐某物It is recommended that sb(should) do

30、. 有人建议【注意】recommend 表示“建议”时，后接that引导的宾语从句，从句谓语动词用虚拟语气，即(should) do结构。活页限时训练活页限时训练看看高考怎么考There is no parking area during the festival, so using the Park & Ride system or Edmonton Transit is highly recommended.(被很大程度地推荐). (2011福建卷 阅读理解B) Recommended(被推荐了的)ways of creating customer delight include: und

31、erpromising and overdelivering (saying that a repair will be carried out within five hours, but getting it done within two). (2011浙江卷 阅读理解C)活页限时训练活页限时训练Im going to Paris hotel can you _ me to stay in? (2012邵东创新实验学校月考)Acontribute BsuggestCtranslate Drecommend答案 D活页限时训练活页限时训练【课本原句】 Yet we need to keep

32、 some design aspects of the old packages to make sure that the ChocoLoco Bar does not look completely different from our companys other products.(P13) 然而，我们也需要保留现有包装的一些设计特色，以确保ChocoLoco糖看上去和我们公司的其他产品没有太大区别。 design n. 设计；图案，图样；意图设计；图案，图样；意图活页限时训练活页限时训练designn.设计；图案，图样；意图design feature设计特色a floral fea

33、ture带花图案design for aircraft飞机的设计图案by design(intentionally)故意地，蓄意地have designs on企图占有 活页限时训练活页限时训练【联想拓展】design v.设计，计划,welldesigned设计不错的be designed to do.被设计做；专门为设计be designed for.为而设计be designed as.被设计成活页限时训练活页限时训练看看高考怎么考The experiment is designed (design) to test the new drug.The road was not desig

34、ned for heavy lorries.Whether this happened by design or not, we shall never know.活页限时训练活页限时训练【课本原句】 In order to determine your audience, you will need to do a little research and analysis in advance.(P18)你需要提前做一些调查分析以确定你的广告群体。 determine vt.&vi.确定；决定；作出决定确定；决定；作出决定活页限时训练活页限时训练【联想拓展】determined adj.坚决

35、的 determination n.决心determine to do sth决定做某事 determine sb to do sth使某人决定/决心做某事determine that (should 动词原形) 确定determine on / upon sth决定某事be determined to do sth决定做某事be determined that (should 动词原形) 决定活页限时训练活页限时训练看看高考怎么考According to the text，what was the author determined to do(决定做)in that autumn？(201

36、0陕西卷阅读理解C)He left the place, _ never _ back again.(2012长沙田家炳中学月考)Adetermined; to come Bbeing determined; to comeCdetermined; coming Ddetermining; coming答案A 活页限时训练活页限时训练The attacks were pushed home despite _ resistance.(2012湖南石门一中高三摸底考试)Adetermining Bto determineCdetermination Ddetermind答案D活页限时训练活页限时

37、训练【课本原句】 We must not fall for this kind of trick! (P3)我们一定不上这种把戏的当！【联想拓展】fall in love with 爱上，喜欢上fall back on 求助于；转而依靠fall behind 落后，落在的后面fall down 跌倒，倒下，倒塌fall over 摔倒，被绊倒fall to pieces 崩溃；倒塌 fall for 上上的当，受的当，受的骗，对的骗，对信以为真信以为真活页限时训练活页限时训练看看高考怎么考一看到她，国王就立刻爱上她了。(2011辽宁卷单项填空30)On seeing her ，the king

38、 immediately fell in love with her.他不想在学习上落后于别人。_He didnt want to fall behind in his studies.The salesman said the truck was in good condition, and I was foolish enough to fall _ it.(2012武冈市一中月考)Afor BdownCon Dover答案A活页限时训练活页限时训练【课本原句】 It is important to always try to appeal to the audience in order

39、 to get them to react in a certain way.(P18)在某种程度上，为了让观众们有反应而始终去迎合他们，这很重要。 appeal to 迎合；对迎合；对有吸引力；诉诸，求助于有吸引力；诉诸，求助于活页限时训练活页限时训练【联想拓展】appeal vi. 恳求；呼吁；有吸引力；上诉n. 恳求；呼吁；感染力；上诉appeal to sb for sth为某事向某人呼吁appeal to sb to do sth 呼吁某人去做某事make an appeal to sb 向某人提出呼吁appeal for 呼吁活页限时训练活页限时训练看看高考怎么考The food,

40、 especially appeals to(迎合)healthconscious eaters because each dish is very healthy, made with limited fat and oil and served straight off the grill(烤肉架)(2011湖南卷阅读理解A)The good thing about children is that they _ very easily to new environments.(2009浙江卷单项填空11)Aadapt BappealCattach Dapply 活页限时训练活页限时训练T

41、he design _ children a all like it.(2012湖南怀化三中月考)Acontributes to Bappeals toCfalls for Dapplies for答案AB活页限时训练活页限时训练【课本原句】 As you know, sales of our Snowman ice cream have increased after repackaging.(P13) 众所周知，在重新包装后，我们的雪人冰淇淋的销售量上升了。as you know 活页限时训练活页限时训练【联想拓展】(1)as you know为as引导的非限制性定语从句。as 解释为“正如”，该非限制性定语从句用来修饰整个句子。(2)as we all know表示“众所周知”，表示这一含义我们还可以使用以下句型：As is known to us all， .It is known to us all that .What is known to us all is that .,活页限时训练活页限时训练看看高考怎么考众所周知，美国由50个州组成。(用三种方式翻译)aAs we all know, America c