牛津版必修4Unit1__Reading课件

1、( (模块四模块四 高一下学期高一下学期) )( (模块四模块四 高一下学期高一下学期) )Unit1 Reading1/28/20223Leading-in:Do you like advertisements? What kind of advertisements do you like ? why?1/28/20224Fast-reading1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?To buy a product or s

2、ervice or believe in an idea.Public service advertisements.To educate people about health, safety orany other issue which affects public welfare.1/28/20225 T /F1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commer

3、cial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against smoking is an example of a PSA.Pair work:not onlyNot allPSAs1/28/20226Detailed-reading1 Where are the advertisements most commonly found?2 What is the di

4、fference between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended

5、 to educate people about issues which affect public welfare.1/28/202273 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?5 Why should we follow the advice in PSAs?Because although the ads do not lie, they do not tell you

6、the complete truth.In 1996.Because they are meant to be helpful , and by following the advice in PSAs,we can often learn a lot.1/28/20228Post-reading (Discussion) What are the similarities and differences between commercial advertisements and public service advertisements? 1/28/20229 Commercial adsP

7、SAsPlaces foundMethods usedCommercial adsPSAsPurposeExpenseBelievable?ExamplesSimilaritiesDifferences1/28/202210 Commercial adsPSAsPlaces foundMethods used newspapers, magazines, the Internet, radio, televisionuse persuasive language andexciting images1/28/202211Commercial adsPSAsPurposeExpenseBelie

8、vable?Examplesto promote a product or serviceto educate peoplechargedfor free no yesBright-Teeth fights bad breath! Yes to life, no to drugs2 2_Providing information and using Providing information and using 3 3 _ to persuade people to buy a _ to persuade people to buy a product or service, or to be

9、lieve in an duct or service, or to believe in an idea.4. 4. _6 6_ FeaturesFeatures1010_We must be intelligent and not be a slave to ads.We must be intelligent and not be a slave to ads.TitleTitle 1_Commercial Commercial advertisementsadvertisementsPublic service Public service advertisements

10、advertisementsTo advertise a To advertise a product or serviceproduct or serviceTo teach us and help To teach us and help us7_us7_Not tricking people Not tricking people Being run Being run 9 9 _ _lead better liveslead better livesAdvertisementsAdvertisementsDefinitionDefinitionwords and pictureswor

11、ds and picturesAimsAimsfor freefor freeConclusionConclusionTypesTypes5.1. 习惯于L12. 对进行研究L33. 与分享L54. 劝做L65. 相信信任L76. 免费L117. 打算做L118. 保护，免受L149. 明白L1510.诱使做L1711.对满意L2312.上的当L2513.旨在做L2914.欺骗捉弄L2615.鼓励某人做L3516.当谈到L41 be used to doing sth be used to doing sth do some research on do some research on sh

12、are with share with persuade sb to do/ into doing sth persuade sb to do/ into doing sth believe in believe in for free for free be meant to do be meant to do protect from protect from be aware of be aware of fool sb into doing fool sb into doing feel pleased withfeel pleased with fall for fall for a

13、im to do aim to do play tricks on play tricks onencourage sb to do sthencourage sb to do sthWhen it comes to When it comes to So, we always _ _the words of the salesman. fall forAll the untrue ads are meant to fool us into buying their fake medicines.上的当We always fall for their tricks.目的是做目的是做 旨在做旨在

14、做be meant to do The lecture is meant to teach us how to study English. Running benefits our health.Doing exercises Eating more fruitsRunning is beneficial to our health.Doing exercises _ _ _ our health.is beneficial toEating more fruits_ _ _ our health.is beneficial to(v)对有益 benefit sb/sth对有益 be ben

15、eficial to sb/sthadjThe sign is used to _.persuade us to protect the o protecting the plants.The picture wants to _ us _ protect the environment.The picture wants to _ us _ _ (不去不去) pollute the environment.persuadetopersuadenotto into protecting Discussion AdvantagesAdvantagesDisadvantages

16、Disadvantages Provide Provide information about information about latest products.latest products. Mislead customers or Mislead customers or cheat them of money.cheat them of money. Increase sales by Increase sales by repeated advertising.repeated advertising. Give false or incorrect Give false or i

17、ncorrect rmation. Cut costs of Cut costs of newspapers and make newspapers and make them cheaper.them cheaper. Take too much time or Take too much time or space on TV or newspapers.space on TV or newspapers. Make the public aware of Make the public aware of social problems.social pro

18、blems. Make teenagers want Make teenagers want things that cost much.things that cost much.1/28/202221Homework:Write a short passage about the advantages and disadvantages of ads.Advantages : Advertisements do benefit the public and we have been used to them. First of all, we can be aware of what we need when we see them. Besides, they use persuasive words or pictures to persuade us to buy their products, which promotes the economic development . Last but not least, so many PSAs are meant to