商务英语》期末考试模拟卷答案

1、江门职业技术学院2011 - 2012学年第1学期期末考试试卷（D卷）模拟卷答案教研室： 公共英语 课程名称： 商务英语 适用班别： 考核方式:正卷笔试_命题教师：教研室主任：一题型IIIIIIIVV总分分值2020202020100得分 一名- 姓- 生- 学-得分 评阅人I . Match the words in A to ones in BABAnswers1 definea交换(e )2 collaborationb 查阅(h )3 essentialc 满足(f )4 exchanged 利用(a )5 constitutee 定义(g )6 refer一f要素(b )7 util

2、ization一g构成(d )8 satisfy9 specifich 口作(c )10 consideri 女生(j )11 occurj特走的(k )12 efficientk 细想(i )13 correspondencel(m )14 marketerm 效率局 的(l )15 externaln 兀素(t )16 competitiveo(r )17 identifyp 完成(q )18 validq竞争的(s )19 componentr 外部的(o )20 achieve-、，s确认(n )t营销人员(p )得分评阅人II . Translatethe followingsent

3、encesinto English .1 房产的不同特征如何影1 译：How do the different property characteristics响房产价值？( attributeattribute to the real estate value? (Attribute to)to )2键盘的键可以划分为三个功能组。(divide into2 译：keys on the keyboard can be divided into three functional groups. (Divide into)3如果你喜欢这个座位， 我可以跟你换。(exchange)4有关实际使用建议

4、及其 他产品安全信息，请参考 产品材料安全数据表(MSDB (refer )5许多石油储量丰富的国 家不通过征税，而是依赖 这些公司为政府预算提供 资金。(bankroll theirbudgets; rely on )6 一家公司因经营管理不 善而破产。(due to )3 译：If you like this seat, I can you.(Exchange)4译:exchange withOn the actual use of recommendations and otherproduct safety information, please refer to the produc

5、t Material Safety Data Sheet (MSDS). (Refer)5译:Many oil-rich countries do not rely on taxationbut these companies bankrollingtheirbudgets for the government. (Bankroll their budgets; rely on)A company goes bankruptcy due to poormanagement. (Due to)7某些省市除了征收销售 税还征收收入所得税。(in addition to )8在实施此项销售计划之 前

6、，我们必须先试探一下 目标市场的潜力。(carry out)9他要是能一两个月不抽 烟的话，他的健康一定会有起色。(keepfrom ) 10他是什么时候开始踢足球的？ ( take up )7 译： Some province or cities also levy a sales tax in addition to income one. (In addition to)8 译：Before carrying out this sales plan, we must first test the potential target market. (Carry out)9 译：If he

7、can keep from smoking one or two months, his health will get well. (Keep. . from )10 译：When did he take up to play football? (Take up)得分评阅人III . Translate the following sentences into Chines .1 Business marketing strategy is also influenced by the characteristics of the product or service itself, ir

8、respective the target market.2 The marketing concept holds that the purpose1译：商业的营销策略也受到产品或服务本身 I的影响,与目标市场的特点无关。厂of2译：营销观念认为，一个企业的目的是，或 应是以比其竞争对手更好地满足其客户的希望of a business is or should be to satisfy thewants and needs of its customers better than its competitors and at profit.3 Many non-native English

9、 speakers study the subject with the goal of doing business with English-speaking countries, or with companies located outside the Anglo-sphere but which nonetheless use English as a shared language.4 For others it refers to the communication skills used in the workplace, and focuses on the language

10、 and skills needed for typical business communication such as presentations,negotiat ions, meetings, small talk, socializing, correspondence, report writing, and so on.5 The best marketing plan is totally integrated into the overall strategy of the company as a whole.6 In spite of that, the right go

11、als are very valuable because they help everyone involved focus on the desired outcome, constantly和需要并且盈利。3译：许多非英语为母语的人学习与讲英语的 国家或与位于盎格鲁语域外但仍然使用英语作 为一种共同的语言的公司做生意为目标的题 目。4译：另外，它是指在工作场所使用的沟通技 能，并侧重于典型的商务沟通所需要的语言和 技能，如演讲，谈判，会议，小谈，社交，信 件，报告的撰写等等。5译：最好的营销计划是完全集成于公司作为 一个整体的整体战略。6译：尽管如此，正确的目标都是非常有价值 的的，因为

12、他们所期望的结果的重点是帮助每 个人参与，不断寻求赢取这些客户的最佳途径, 并用自己的能力转化为现实的目标。seek the best ways to achieve those outcomes,and use their energy to turn the goals into reality.7 Preceding this phase with market research can greatly help define target markets and their needs.8 We need a Unique Selling Proposition (USP), bran

13、ding slogan or other concise phrase that packs our core creative message into a few memorable words.9 Nothing is quite as exciting and energizing as having a clear picture of your customers ' or prospects ' perceptions, needs, values, satisfactions, and suggestions for improvement.10 Most sh

14、areholders have invested in a superstorefor7译：在这个阶段前的市场调研可以大大帮助 确定目标市场和他们的需求。8译：我们需要一个独特的销售主张（USP）, 把品牌口号或其他简洁的短语包装我们的创意 成几个令人难忘的话。9译：没有更令人振奋和充满动力的是有一个 清晰了解你的客户或潜在客户的看法、需求、 价值观、满意度和改进建议。10译：出于经济原因，大部分股东投资超市financial reasons.得分 评阅厂IV. Review the following questions.1 What content do most classificati

15、on schemes include?Answer:Most classification schemes include the following:?Raw materials?Manufactured materials?Components?Services2 What is the entire value chain of business processes? Answer:E-business involves business processes spanning the entire value chain: electronic purchasing and supply

16、 chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business p

17、rocesses. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.3 What is the importance of communication in the workplace? Answer:So why exactly is communication important at the workplace? The answer to this is known to almost everyone, but man

18、ypeople can't find the right words to express it. It becomes clearer when you understand that every workplace must rely on teamwork and cooperation in order to carry out their work properly. The employees must also stay motivated. Disgruntled employees will never work efficiently, I think almost

19、 everyone is aware of that. It is proper communication that encourages and upholds this spirit of teamwork and cooperation amongst the employees. If the employees are friends with each other, obviously they will work better with each other. Read more on effective communication in the workplace.4 Wha

20、t is the Business English?Answer:Business English is English especially related to international trade. It is a part of English for Specific Purposes and can be considered a specialism within English language learning and teaching; for example, the teachers' organization IATEFL has a special int

21、erestgroup called BESIG. Many non-native Englishspeakers study the subject with the goal of doing business with English-speakingcountries, or with companies located outside theAnglosphere but which nonetheless use English as a shared language or lingua franca. Muchof the English communication that t

22、akes place within business circles all over the world occurs between non-native speakers. In cases such as these the object of the exercise is efficient and effective communication. The strict rules of grammar are in such cases sometimes ignored, when, for example, a stressed negotiator's only g

23、oal is to reach an agreement as quickly as possible. (See linguist Braj Kachru's theory of the "expanding circle".)Business English means different things to different people.Forsome, it focuses on vocabulary and topics used in the worlds ofbusiness, trade, finance, and international r

24、elations. For others it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. In both of these cases

25、 it can be taught to native speakers of English, for example, high school students preparing to enter the job market.得分 评阅人 v. Write according to the given informationSituation:You are an active member of the Student Newspaper. The newspaper is currently looking for a journalist for the summersemest

26、er. Write a memo that will appear in the newspaper next week describing the position available.MemoFrom: DiannaTo: EditorDate: December 5, 2011Re: Recruit Ads for the journalist for the summer semesterWe d like to look for helps as a journalist for the summersemester. First of all,we d like to stress that the candidates willindependentlycollectthe things interestingthe student readers.Weunderstand that t