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1、2010年考研英语一SectionIUseofEnglishDirections:Readthefollowingtext.Choosethebestword(s)foreachnumberedblank.andmarkA,B,CorDonANSWERSHEET1.(10points)In1924AmericanNationalResearchCouncilsenttoengineertosuperviseaseriesofexperimentsatatelephone-partsfactorycalledtheHawthornePlantnearChicago.Ithopedtheywoul
2、dlearnhowstop-floorlighting_1_workersproductivity.Inste,adthestudiesended_2_givingtheirnametothe“Hawthoermnelyeffect”theextrinfluentialideathevery_3_tobeingexperimenteduponchangedsubjectsTheideaarosebecauseofthe_4_behaviorofthewomenintheplant.Accordingto_5_oftheexperimentstheirhourlyoutputrosewhenli
3、ghtingwasincreased,butalsowhenitwasdimmed.Itdidnot_6_whatwasdoneintheexperiment._7_somethingwaschangedproductivityrose.A(n)_8_thattheywerebeingexperimenteduponseemedtobe_9_toalterworkers'behavior_10_itselfAfterseveraldecade,sthesamedatawere_11_toeconometrictheanalysisHawthorneexperimentshasanoth
4、ersurprisestore12thedescriptionsonre,conrodsystematic_13_wasfoundthatlevelsofproductivitywererelatedtochangesinlightingItturnsoutthatpeculiarwayofconductingtheexperimentsmaybehaveletto_14_interpretationofwhathappened._15_,_lightingwasalwayschangedonaSundayWhenworkstartedagainonMonday,output_16_rosec
5、omparedwiththepreviousSaturdayand_17_toriseforthenextcoupleofdays_18,_a_comparisonwithdataforweekswhentherewasnoexperimentationshowedthatoutputalwayswentuponMonday,workers_19_tobediligentforthefirstfewdaysoftheweekinanycase,before_20_aplateauandthenslackeningoff.Thissuggeststhatthealleged“Hawthornee
6、ffect”ishardtopindown1. AaffectedBachievedCextractedDrestored2. AatBupCwithDoff3. AtruthBsightCactDproof4. AcontroversialBperplexingCmischievousDambiguous5. ArequirementsBexplanationsCaccountsDassessments6. AconcludeBmatterCindicateDwork7. AasfarasBforfearthatCincasethatDsolongas8. AawarenessBexpect
7、ationCsentimentDillusion9. AsuitableBexcessiveCenoughDabundant10. AaboutBforConDby11. AcomparedBshownCsubjectedDconveyed12. AcontrarytoBconsistentwithCparallelwithDpeculiarto13. AevidenceBguidanceCimplicationDsource14. AdisputableBenlighteningCreliableDmisleading15. AIncontrastBForexampleCInconseque
8、nceDAsusual16. AdulyBaccidentallyCunpredictablyDsuddenly17. AfailedBceasedCstartedDcontinued20. AbreakingBclimbingCsurpassingDhittingSectionnReadingComprehensionPartADirections:Readthefollowingfourtexts.AnswerthequestionsbeloweachtextbychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.(40points)Text1Of
9、allthechangesthathavetakenplaceinEnglish-languagenewspapersduringthepastquarter-century,perhapsthemostfar-reachinghasbeentheinexorabledeclineinthescopeandseriousnessoftheirartscoverage.Itisdifficulttothepointofimpossibilityfortheaveragereaderundertheageoffortytoimagineatimewhenhigh-qualityartscritic
10、ismcouldbefoundinmostbig-citynewspapers.Yetaconsiderablenumberofthemostsignificantcollectionsofcriticismpublishedinthe20thcenturyconsistedinlargepartofnewspaperreviews.Toreadsuchbookstodayistomarvelatthefactthattheirlearnedcontentswereoncedeemedsuitableforpublicationingeneral-circulationdailies.Wear
11、eevenfartherremovedfromtheunfocusednewspaperreviewspublishedinEnglandbetweentheturnofthe20thcenturyandtheeveofWorldWarII,atatimewhennewsprintwasdirt-cheapandstylishartscriticismwasconsideredanornamenttothepublicationsinwhichitappeared.Inthosefar-offdays,itwastakenforgrantedthatthecriticsofmajorpaper
12、swouldwriteindetailandatlengthabouttheeventstheycovered.Theirswasaseriousbusiness,andeventhosereviewerswhoworetheirlearninglightly,likeGeorgeBernardShawandErnestNewman,couldbetrustedtoknowwhattheywereabout.Thesemenbelievedinjournalismasacalling,andwereproudtobepublishedinthedailypress.“Sofewauthorsh
13、avebrainsenoughorliterarygiftenoughtokeeptheirownendupinjournalism,”Newmanwrote,o“thatIamtemptedtdefinejournalismasatermofcontemptappliedbywriterswhoarenotreadtowriterswhoare.”Unfortunately,thesecriticsarevirtuallyforgotten.NevilleCardus,whowrotefortheManchesterGuardianfrom1917untilshortlybeforehisd
14、eathin1975,isnowknownsolelyasawriterofessaysonthegameofcricket.Duringhislifetime,though,hewasalsooneofEnglandsforemos-tmcluassiscicariltics,astylistsowidelyadmiredthathisAutobiography(1947)becameabest-seller.Hewasknightedin1967,thefirstmusiccritictobesohonored.Yetonlyoneofhisbooksisnowinprint,andhis
15、vastbodyofwritingsonmusicisunknownsavetospecialists.IsthereanychancethatCardusscriticismwillenjoyarevival?Theprospectseemsremote.Journalistictasteshadchangedlongbeforehisdeath,andpostmodernreadershavelittleusefortherichlyupholsteredVicwardianproseinwhichhespecialized.Moreover,theamateurtraditioninmu
16、siccriticismhasbeeninheadlongretreat.21. ItisindicatedinParagraphs1and2thatA artscriticismhasdisappearedfrombig-citynewspapers.B English-languagenewspapersusedtocarrymoreartsreviews.C high-qualitynewspapersretainalargebodyofreaders.D youngreadersdoubtthesuitabilityofcriticismondailies.22. Newspaperr
17、eviewsinEnglandbeforeWorldWarIIwerecharacterizedbyA freethemes.B casualstyle.C elaboratelayout.D radicalviewpoints.23. WhichofthefollowingwouldShawandNewmanmostprobablyagreeon?A Itiswriters'dutytofulfilljournalisticgoals.B Itiscontemptibleforwriterstobejournalists.C Writersarelikelytobetemptedin
18、tojournalism.D Notallwritersarecapableofjournalisticwriting.24. WhatcanbelearnedaboutCardusaccordingtothelasttwoparagraphs?A Hismusiccriticismmaynotappealtoreaderstoday.B Hisreputationasamusiccritichaslongbeenindispute.C Hisstylecaterslargelytomodernspecialists.D Hiswritingsfailtofollowtheamateurtra
19、dition.25. Whatwouldbethebesttitleforthetext?A NewspapersoftheGoodOldDaysB TheLostHorizoninNewspapersC MournfulDeclineofJournalismD ProminentCriticsinMemoryText2Overthepastdecade,thousandsofpatentshaveseengrantedforwhatarecalledbusinessmethods.Amazoncomreceivedoneforits-click”onl“ineopnaeymentsystem
20、MerrillLynchgotlegalprotectionforanassetallocationstrategy.OneinventorpatentedatechniqueforlyingaboxNowthenationtosppatentcourtappearscompletelyreadytoscalehackonbusiness-methodpatents,whichhavebeencontroversialeversincetheywerefirstauthorized10yearsago.Inamovethathasintellectual-propertylawyersabuz
21、ztheU.ScourtofAppealsforthefederalcircuitsaiditwoulduseparticularcasetoconductabroadreviewofbusinessm-ethodpatents.InreBilski,asthecaseisknown,isbigdeal”,saysDermis'D,CrouchoftheUniversityofMissouriSchooloflaw.Itthepotentialtoeliminateanentireclassofpatents”Curbsonbusiness-methodclaimswouldbeadr
22、amaticabout-facebecauseitwasthefederalcircuititselfthatintroducedsuchpatentswithis1998decisionintheso-calledstateStreetBankcase,approvingapatentonawayofpoolingmutual-fundassets.Thatrulingproducedanexplosioninbusiness-methodpatentfilings,initiallybyemerginginternetcompaniestryingtostakeoutexclusivepi
23、ntstospecifictypesofonlinetransactions.Later,moveestablishedcompaniesracedtoaddsuchpatentstotheirfiles,ifonlyasadefensivemoveagainstrivalsthatmightbentthemtothepunch.In2005,IBMnotedinacourtfilingthatithadbeenissuedmorethan300business-methodpatentsdespitethefactthatitquestionedthelegalbasisforgrantin
24、gthem.Similarly,someWallStreetinvestmentfilmsarmedthemselveswithpatentsforfinancialproducts,evenastheytookpositionsincourtcasesopposingthepracticeTheBilskicaseinvolvesaclaimedpatentonamethodforhedgingriskintheenergymarket.TheFederalcircuitissuedanunusualorderstatingthatthecasewouldbeheardbyall12ofth
25、ecourtsjudges,ratherthanatypicalpanelofthree,andthatoneissueitwantstoevaluateiswhetheritshould“reconsider”itsstatestreetBankrulingTheFederalCircuitsactioncomesinthewakeofaseriesofrecentdecisionsbythesupreme.Countthathasnarrowedthescopeofprotectionsforpatentholders.LastApril,forexamplethejusticessign
26、aledthattoomanypatentswerebeingupheldfor“inventions”thatareobvious.ThejudgesontheFederalcircuitareanti-patenttrendatthesupremecourt”saysHaroleCWegner,apartendattorneyandprofessoratWashingtonUniversityLawSchool26. Business-methodpatentshaverecentlyarousedconcernbecauseofAtheirlimitedvaluetobusinessBt
27、heirconnectionwithassetallocationCthepossiblerestrictionontheirgrantingDthecontroversyoverauthorization27. WhichofthefollowingistrueoftheBilskicase?AItsrulingcomplieswiththecourtdecisionsBItinvolvesaverybigbusinesstransactionCIthasbeendismissedbytheFederalCircuitDItmaychangethelegalpracticesintheU.S
28、。28. Theword“abo-ufatce”(Line1,Paro3)mostprobablymeansAlossofgoodwillBincreaseofhostilityCchangeofattitudeDenhancementofdisunity29. Welearnfromthelasttwoparagraphsthatbusiness-methodpatentsAareimmunetolegalchallengesBareoftenunnecessarilyissuedC lowertheesteemforpatentholdersDincreasetheincidenceofr
29、isks30.Whichofthefollowingwouldbethesubjectofthetext?AAloomingthreattobusiness-methodpatentsBProtectionforbusiness-methodpatentholdersCAlegalcaseregardingbusiness-methodpatentsD Aprevailingtreadagainstbusiness-methodpatentsText3InhisbookTheTippingPointMalcolmAladuellarguesthatsocialepidemicsaredrive
30、ninlargepartbytheactingofatinyminorityofspecialindividuals,oftencalledinfluentialswhoareunusualinformed,persuasive,orweconnect.Theideaisintuitivelycompellingbutitdoesn'texplainhowideasactuallyspre。adThesupposedimportanceofinfluentialsderivesfromaplausiblesoundingbutlargelyuntestedtheorycalledthe
31、"tow-stepflowofcommunication".Informationflowsfromthemediatotheinfluentialsandfromthemtoeveryoneelse.Marketershaveembracedthetwo-stepflowbecameitsuggeststhatiftheycanjustfindandinfluencetheinfluentials,thoseselectpeoplewilldomostoftheworkforthem.Thetheoryalsoseemstoexplainthesuddenandunexp
32、ectedpopularityofpeoplewaswearing,promotingordevelopingwhateveritisbeforeanyoneelsepaidattention.Anecdotalevidenceofthiskindfitsnicelywiththeideathatonlycertainspecialpeoplecalldrivetrends。Intheirrecentwork,however,someresearchershavecomeupwiththefindingthatinfluentialshavefarlessimpactonsocialepide
33、micsthanisgenerallysupposed.Infact,theydontseemtoberequiredofall.Theresearchers'argumentstemsfromasimpleobservationaboutsocialinfluence,withtheexceptionofafewcelebritieslikeOprahWinfrey-whoseoutsizepresenceisprimarilyafunctionofmedia,notinterpersonalinfluence-eventhemostinfluentialmembersofapopu
34、lationsimplydon'tinteractwiththatmanyothers.Yetitispreciselythesenon-celebratinginfluentialswhoaccordingtothetwo-step-flowtheoryaresupposedtodrivesocialepidemicsbyinfluencingtheirfriendsandcolleaguesdirectly.Forasocialepidemictooccurhowevereachpersonsoaffectedmusttheninfluencehisorherownacquaint
35、ances,whomustinturninfluencetheirsandsoonandjusthowmanyotherspayattentiontoeachofthesepeoplehaslittletodowiththeinitialinfluential.Ifpeopleinthenetworkjusttwodegreesremovedfromtheinitialinfluentialproveresistant,forexamplefromtheinitialinfluential,proveresistant,forexamplethecascadeofchangewon't
36、propagateveryfaroraffectmanypeople。Buildingonthebasictruthaboutinterpersonalinfluence,theresearchersstudiedthedynamicsofpopulationsmanipulatinganumberofvariablesrelatingofpopulations,manipulatinganumberofvariablesrelatingtopeoplesabilitytoinfluenceothetheirtendencytobe。31. BycitingthebookTheTippingP
37、ointtheauthorintendstoA analyzetheconsequencesofsocialepidemicsB discussinfluentialsioninspfruenacdtingideasC exemplifypeoplesintuitiveresponsetosocialepidemicsD describetheessentialcharacteristicsofinfluentials32. Theauthorsuggeststhatthe-step-flow“thetowroy”A servesasasolutiontomarketingproblemsB
38、hashelpedexplaincertainprevalenttrendsC haswonsupportfrominfluentialsD requiressolidevidenceforitsvalidity33. WhattheresearchershaveobservedrecentlyshowsthatA thepowerofinfluencegoeswithsocialinteractionsB interpersonallinkscanbeenhancedthroughthemediaC influentialshavemorechannelstoreachthepublicDm
39、ostcelebritieaenjoywidemediaattention34. Theunderlinedphrase“thesepeople”inparagraph4referstotheoneswhoAstayoutsidethenetworkofsocialinfluenceBhavelittlecontactwiththesourceofinfluenceCareinfluencedandtheninfluenceothersDareinfluencedbytheinitialinfluential35. Whatistheessentialelementinthedynamicso
40、fsocialinfluence?ATheeagernesstobeacceptedBTheimpulsetoinfluenceothersCThereadinesstobeinfluencedDTheinclinationtorelyonothersText4Bankershavebeenblamingthemselvesfortheirtroublesinpublic.Behindthescenes,theyhavebeentakingaimatsomeoneelsetheaccountingstandard-setters.Theirrules,moanthebanks,haveforc
41、edthemtoreportenormouslosses,anditfair.Theserulessaytheymustvaluesomeassetsatthepriceathirdpartywouldpay,notthepricemanagersandregulatorswouldlikethemtofetchUnfortunately,bankslobbyingnowseemstobeworking.Thedetailsmaybeunknowable,buttheindependenceofstandard-setters,essentialtotheproperfunctioningof
42、capitalmarkets,isbeingcompromised.And,unlessbankscarrytoxicassetsatpricesthatattractbuyers,revivingthebankingsystemwillbedifficult.AfterabruisingencounterwithCongress,AmericasFinancialAccountingStandardsBoard(FASB)rushedthroughrulechanges.Thesegavebanksmorefreedomtousemodelstovalueilliquidassetsandm
43、oreflexibilityinrecognizinglossesonlong0termassetsintheirincomestatement.BobHerz,theFASBschairman,criedoutagainstthosewho“questionourmotives。”Yetbanksharetsherocsheaanngedsenhancewhatonelobbygrouppolitelycalls“theuseofjudgmentbymanagement。”EuropeanministersinstantlydemandedthattheInternationalAccoun
44、tingStandardsBoard(IASB)dolikewise.TheIASBsaysitdoesnotwanttoactwithoutoverallplanning,butthepressuretofoldwhenitcompletesitreconstructionofruleslaterthisyearisstrongCharlieMcCreevy,aEuropeancommissioner,warnedtheIASBthatitdid”notliveinapoliticalvacuum”but”intherealword”acouldyetdevelopdifferentrule
45、sItwasbanksthatwereonthewrongplanet,withaccountsthatvastlyovervaluedassets.Todaytheyarguethatmarketpricesoverstatelosses,becausetheyLargelyreflectthetemporaryilliquidityofmarkets,notthelikelyextentofbaddebts.Thetruthwillnotbeknownforyears.Butbankssharestradebelowtheirbookvalue,suggestingthatinvestor
46、sareskeptical.Anddeadmarketspartlyreflecttheparalysisofbankswhichwillnotsellassetsforfearofbookinglosses,yetarereluctanttobuyallthosesupposedbargains。Togetthesystemworkingagain,lossesmustberecognizedanddealtwith.Americasnewplantobuyuptoxicassetswillnotworkunlessbanksmarkassetstolevelswhichbuyersfind
47、attractive.Successfulmarketsrequireindependentandevencombativestandard-setters.TheFASBandIASBhavebeenexactlythat,cleaninguprulesonstockoptionsandpensions,forexample,againsthostilityinterests.Butbygivingintocriticsnowtheyareinvitingpressuretomakemoreconcessions36. Bankerscomplainedthattheywereforcedt
48、oAfollowunfavorableassetevaluationrulesBcollectpaymentsfromthirdpartiesCcooperatewiththepricemanagersDreevaluatesomeoftheirassets37.Accordingtotheauthor,therulechangesoftheFASBmayresultinAthediminishingroleofmanagementBtherevivalofthebankingsystemCthebanks-tleornmgassetlossesDtheweakeningofitsindepe
49、ndence38.AccordingtoParagraph4,McCreyevobjectstotheIASBsattempttoAkeepawayfrompoliticalinfluencesBevadethepressurefromtheirpeersCactontheirowninrule-settingDtakegradualmeasuresinreform39、 The author thinks the banks wereon the wrong pthlaenyetin thatAmisinterpretedmarketpriceindicatorsBexaggeratedth
50、erealvalueoftheirassetsCneglectedthelikelyexistenceofbaddebtsDdeniedbookinglossesintheirsaleofassets40、 The authors attitude towards sta-nsdeattredrs is oneofAsatisfactionBskepticismCobjectivenessDsympathyPart BDirections:ForQuestions41-45,choosethemostsuitableparagraphsfromthefirstA-Gandfillthemint
51、othenumberedboxestofromacoherenttextParagraphEhasbeencorrectlyplaced.Thereisoneparagraphwhichdosenotfitinwiththetext.MarkyouranswersonANSWERSHEET1.(10points)A Thefirstandmoreimportantistheconsumersgrowingpreferenceforeout;theconsumptionoffoodanddrinkinplacesotherthanhomeshasrisenfromabout32percentof
52、totalconsumptionin1995to35percentin2000andisexpectedtoapproach38percentby2005.Thisdevelopmentisboostingwholesaledemandfromthefoodservicesegmentby4to5percentayearEuropecomparedwithgrowthinretaildemandof1to2percent.Meanwhileastherecessionisloominglarge,peoplearegettinganxious.Theytendtokeepatighterhol
53、dontheirpurseandconsidereatingathomearealisticalternativeB RetailsalesoffoodandrdinkinEuropeslargestmarketsareatastandstill,leavingEuropeangroceryretailershungryforopportunitiestogrow.Mostleadingretailershavealreadytriede-commerce,withlimitsuccess,andexpansionabroad.Butalmostallhaveignoredthebig,pro
54、fitableopportunityintheirownbackyardthewholesalefoodanddrinktrade,whichappearstobejustthekindofmarketretailersneed。C Willsuchvariationsbringaboutachangeintheoverallstructureofthefoodanddrinkmarket?Definitelynot.Thefunctioningofthemarketisbasedonflexibletrendsdominatedbypotentialbuyers.Inotherwords,i
55、tisuptothebuyerratherthanthesellertodecidewhattobuy.Atanyratethischangewillultimatelybeacclaimedbyanever-growingnumberofbothdomesticandinternationalconsumersregardlessofhowlongthecurrentconsumerpatternwilltakeholdD Allinall,thisclearlyseemstobeamarketinwhichbigretailersthatmastertheintricaciesofwhol
56、esalinginEuropemaywellexpecttorakeinsubstantialprofitsthereby.Atleast,thatishowitlooksasawhole.Closerinspectionrevealsimportdifferencesamongthebiggestnationalmarkets,especiallyintheircustomersegmentsandwholesalestructures,aswellasthecompetitivedynamicsofindividualfoodanddrinkcategories.Bigretailersm
57、ustunderstandthesedifferencesbeforetheycanidentifythesegmentsofEuropeanwholesalinginwhichparticularabilitiesmightunseatsmallerbutentrenchedcompetitors.Newskillsandunfamiliarbusinessmodelsareneeded。tooE Despitevariationsindetail,wholesalemarketsinthecountriesthathavebeencloselyexaminedFrance,Germany,Italy,andSpainaremadeoutofsamebuildingblocks.Demandcomesmainlyfromtwosources:independentmorn-and-popgrocerystoreswhich,unlikelargeretailchains,aretwosmalltobuystraightfromproducers,andfoodserviceoperato
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