电子商务英语教程Unit3

1、unit 3objective88 notes to passage a activities on passage a basic e-commerce writing& related readingunit 388 notes to passage b activities on passage b: work online 3objective: in this unit, you will learn: c c the issues need to know in the application of e-commerce c c the b2c application fl

2、ow model cc benefits and losses occurred in the application of e-commerce c c basic e-commerce english writing focus: use e-commerce wisely and take advantage of it . nodus: how to avoid the negative effect brought by e-commerce 学学 习习 目目 标标88 notes to passage athe application flow of electronic comm

3、erce passage a1) an e-commerce connects critical business systems directly to customers, employees, suppliers, and distributors via the web to improve time to market, access a broader base of customers and suppliers, improve efficiency, and reduce costs. passage a电子商务往往通过网络把企业与顾客，雇员，供应商和分销商直接联系起来，并籍

4、此获得市场先机，扩大顾客和供应商群体，提高效率并减少开支。 4注解注解：电子商务将传统的商务流程电子化、数字化，一方面以电子流代替了实物流，可以大量 减少人力、物力，降低了成本；另一方面突破了时间和空间的限制，使得交易活动可以在 任何时间、任何地点进行，从而大大提高了效率。 88 notes to passage athe application flow of electronic commerce passage a2) to allow e-commerce to reap the desired benefits, e-commerce applications must meet s

5、ome fundamental requirements. . 为了使电子商务获取这些所祈望的利益，电子商务的应用必须满足一些最基本的要求。44注解：注解：以一个简单的定单交易为例，其中包括了定单内容的传递和对定单的处理。前者以一个简单的定单交易为例，其中包括了定单内容的传递和对定单的处理。前者属于数据交换，后者属于流程交易。当买方企业把定单用基于属于数据交换，后者属于流程交易。当买方企业把定单用基于xml的格式传给了其供应商，的格式传给了其供应商，那么它们之间就完成了定单的数据交换。接下来，买方企业和供应商之间对定单的应答过那么它们之间就完成了定单的数据交换。接下来，买方企业和供应商之间对定

6、单的应答过程构成了定单的流程交易。如果供应商对定单的处理流程跟买方企业的一样，那么流程对程构成了定单的流程交易。如果供应商对定单的处理流程跟买方企业的一样，那么流程对话完成，交易实现。然而，事实上，大部分企业间的流程规定是不一样的。如果供应商系话完成，交易实现。然而，事实上，大部分企业间的流程规定是不一样的。如果供应商系统中约定一段时间内的不回复表示拒绝，显然，这庄交易肯定不能做成功。在这种情况下，统中约定一段时间内的不回复表示拒绝，显然，这庄交易肯定不能做成功。在这种情况下， 买方企业与供应商之间为了实现交易，就必须彼此沟通，通过利益均衡，定出一个折中的买方企业与供应商之间为了实现交易，就必

7、须彼此沟通，通过利益均衡，定出一个折中的可行的标准接口流程。在互联网时代，企业所面对的客户和供应商已经不再仅仅局限于本可行的标准接口流程。在互联网时代，企业所面对的客户和供应商已经不再仅仅局限于本地有限的几个，而是散布在世界各地的数目可观的一批。如果说原来企业间交易可以通过地有限的几个，而是散布在世界各地的数目可观的一批。如果说原来企业间交易可以通过专门开发的接口，那么面对数量众多的异构商务平台，在实时性要求相当苛刻的现在，专专门开发的接口，那么面对数量众多的异构商务平台，在实时性要求相当苛刻的现在，专用接口已经不能胜任，建立一个基于用接口已经不能胜任，建立一个基于xml数据交换标准的、描述企

8、业间商务流程交易的标数据交换标准的、描述企业间商务流程交易的标准框架体系已经成为必需。准框架体系已经成为必需。 88 notes to passage athe application flow of electronic commerce passage a3) ssl 安全套接层4注解注解：ssl是 secure socket layer 的首字字母缩写，是一种加密的通讯协定,用在使用者与网络服务器之间。ssl(secure socket layer protocol)网络资料传输的安全协定，是由著名的internet先驱netscape communication提出的针对数据的隐秘性/

9、完整性/身份的确认/开放性的安全标准机制。netscape公司已经把ssl协议递交给w3c网络安全工作小组以便使之成为万维网应用的安全标准。尽管使ssl协议成为标准还需要一段时间，但ssl协议事实上已被大部分万维网软件生产商所采用。ssl协议能很好地解决身份验证、信息保密、信息完整等网络信息传输过程中最为关键的安全保密问题。 end activities on passage a1)will ec be limited because not many people can afford pcs and/or access to the internet? 3.3.1 critical thi

10、nking2) what is your concern if you want to initiate a transaction online?3) can you describe the application flow of b2c model? 4) what is the application flow of b2b model to you? 5) what are the necessary measures to ensure internet safety and privacy? activities on passage a give the chin

11、ese equivalents of the following words or expressions: 3.3.2 translation practice1) ssl encryption 2) server-centric 3) order enquiry 4) maintenance costs 5) shopfront management system6) verification 7) improve efficiency 8) reduce costs 9) consumer privacy 10)government regulationsslssl加密加密 （技术）（技

12、术）以服务器为中心的以服务器为中心的 订单咨询订单咨询 维修费用维修费用 店面管理系统店面管理系统 认证认证 提高效率提高效率 减低成本减低成本 消费者隐私消费者隐私 政府监管政府监管 activities on passage a give the english equivalents of the following words or expressions: 3.3.2 translation practice1) 售后服务2) 客户数据库3) 订货管理系统4) 物流管理5) 在线支付 6) 服务质量保证 7) 供货商 8) 在线购物 9) 网络名录 10) 安全性和可靠

13、性 after-sale service customer database order management system logistics management online payment guaranteed quality of service vendor online shopping online catalogue security and reliability activities on passage a sentence translation from english to chinese: 3.3.2 translation practice1)

14、consumers find it very difficult to believe that their financial information will be safely transmitted between themselves and a merchant. 消费者很难相信他们的财务资料能被安全地通过消费者很难相信他们的财务资料能被安全地通过互联网送达商户。互联网送达商户。 2) it will require the use of digital signatures and encryption to ensure security. 这需要使用数字签名和加密技术来确保安

15、全。这需要使用数字签名和加密技术来确保安全。 3) electronic commerce raise issues of security, consumer privacy, and government regulation. 电子商务在安全，个人隐私和政府监管方面都产生电子商务在安全，个人隐私和政府监管方面都产生了新问题。了新问题。 activities on passage a3.3.2 translation practice4)the e-commerce application must be scalable to allow e-commerce applications

16、to handle the highly variable and unpredictable loads in todays web environment电子商务应用适应范围应较广，以满足在当今的网络环电子商务应用适应范围应较广，以满足在当今的网络环境下处理多变及不可预料的工作需求。境下处理多变及不可预料的工作需求。 5) electronic commerce could lead to improvements in both developed nations and developing nations. 发达国家与发展中国家都能从电子商务中受益。发达国家与发展中国家都能从电子商务

17、中受益。 activities on passage a sentence translation from chinese to english 3.3.2 translation practice1)1)消费者足不出户，就能支付账单，开立账户并且清点消费者足不出户，就能支付账单，开立账户并且清点股票。股票。( (open new accounts) open new accounts) without leaving home, consumers can pay bills, open new accounts and check stocks. 2)电子商务能让公司降低广

18、告、装运费用及设计和生产电子商务能让公司降低广告、装运费用及设计和生产的成本。的成本。(allow to reduce) electronic commerce allows companies to reduce advertising costs, delivery costs and design and manufacturing costs. activities on passage a3.3.2 translation practice4)4)我们可以利用互联网采集各种各样的商品信息。我们可以利用互联网采集各种各样的商品信息。 ( (leverage) leverage) we

19、can leverage the internet to collect various product information. 5)5)你把这根电线和电视机连上好吗？你把这根电线和电视机连上好吗？( (connect)connect)will you connect this wire to the television? end3)他之所以取得成功是他努力的结果。他之所以取得成功是他努力的结果。(achieve success) he achieved success because he was a hard worker. benefits and problems caused b

20、y e-commerce1) given the benefits it provides, the related problems must be solved in a cheap and efficient manner. passage b88 notes to passage b假如电子商务有利可图，那么相关问题就必须假如电子商务有利可图，那么相关问题就必须（以低廉而有效的方式）得到解决。（以低廉而有效的方式）得到解决。4注解注解：given假设的，假使的。例如： given good weather, our ship will reach shanghai monday eve

21、ning.假如天气好，我们的船将于星期一晚上到达上海。 id come and see you in new york, given the chance. 如果有机会,我就到纽约来看你。2) people wont like to give information over the internet related to finance unless they are very sure that the information cannot be accessed by someone not authorized to get the information. passage b88 n

22、otes to passage b人们一般不会愿意将有关财务方面的信息提交给互联网，人们一般不会愿意将有关财务方面的信息提交给互联网，除非他们确信信息不会被未授权者获得。除非他们确信信息不会被未授权者获得。 44注解：注解：be accessedbe accessed意思是意思是“被获取被获取”；过去分词短语；过去分词短语not not authorized to get the informationauthorized to get the information修饰修饰someonesomeone。 benefits and problems caused by e-commerce3）

23、all these issues are very complicated and there has not yet been any universally accepted solution to it. 所有这些问题都非常复杂，而且也还没有得到普遍认可所有这些问题都非常复杂，而且也还没有得到普遍认可的解决方案。的解决方案。 4注解注解：注意any universally accepted属于过去分词短语，用作定语，直接放在其修饰的对象solution的前面。 passage b88 notes to passage bend4）however, till then this will

24、remain restricted to the merchants who can afford to pay for installation of costly protocols that are made to solve their individual problem. 然而，即使到那时，对于那些能够支付昂贵的软件安装费然而，即使到那时，对于那些能够支付昂贵的软件安装费用来解决他们个别的问题的商家而言，安全解决方案仍会用来解决他们个别的问题的商家而言，安全解决方案仍会受到制约。受到制约。benefits and problems caused by e-commerce4注解注解

25、：主语主语this指前面所提到的指前面所提到的solution；remain restricted意为意为“仍然受制约仍然受制约”；定语从句；定语从句that are made to solve their individual problem 修饰先行词修饰先行词protocols。 3.6.1 tell whether the following statements are (t) or false (f) 3.6 activities 1consumers need to know their financial information secured before they are

26、ready to send out related data over the internet. 2a solution to the security issue is widely accepted by people. 3the legal framework of e-commerce is still incomplete. 4both manufacturer and consumer find themselves a wider choice by using e-commerce. 5customer can obtain goods or services through

27、 internet at any time. activities on passage btfttt3.6.2 match the english on the right with chinese on the left3.6 activities activities on passage b1 authorized a 隐私和安全 2 auction b 法律框架 3 privacy and security c 匿名 4 legal framework d 被授权 5 anonymity e 拍卖 endbasic requirements for the letters of co

28、mmerce3.7.1 well-expressed and clear language 明确而清晰的语言明确而清晰的语言when you write a business letter, you must try to set down your aim. ask yourself, why am i writing? and what do i want to achieve? the clearer you are in your own mind about what you want to achieve, the better your letter. by doing this

29、, you have to learn to present the most relevant information for your readers needs. 3.7.2 helpful and friendly writing 有益和善的写作有益和善的写作when you write a business letter, its very important to use a tone that is friendly and efficient. try to give a personal and human feel to your writing, and try to m

30、ake writing much more readable such as using i, we, you, your, my, and our in your writing. this is a useful trick to make writing look and sound more like face-to-face talk. 商业信函的基本要求商业信函的基本要求 basic e-commerce writing3.7.3 write your business letter in plain language 简明扼要的语言简明扼要的语言your business let

31、ter may be impressing because you have organized the content to appeal to the readers needs; you need to use professional editing techniques to make sure you write clearly and concisely. dont strain your readers concentration with long sentences.3.7.4 use active verbs 使用生动的动词使用生动的动词try to write the

32、sentence with strong, active verbs. this will present you as active, and give a sense that the writer is in control and is dynamically involved with the subject being discussed.3.7.5 positive and serious attitude 积极认真的态度积极认真的态度the quality of positiveness would give your writing much more impact and

33、is a common technique in marketing and advertising material. marketing people use this technique to put information across clearly and to give their writing impact. basic e-commerce writingbasic requirements for the letters of commerce商业信函的基本要求商业信函的基本要求keeping your letter serious can avoid suspicion

34、, even with someone you know well, it is better to write straight forwardly on the subject.3.7.6 establishing necessary business relations 建立必要的商务关系建立必要的商务关系establishing business relations is the first step in a transaction foreign trade. it always includes the self-introduction, initial intentions

35、and desires.this should be a brief, friendly letter. it should not imply that your reader has an obligation to meet with the contact, but it does show your interest and consideration. your reader must retain the option of acting on this information based on his or her own needs and desires. this is

36、not a letter of reference, so include only information relevant to the occasion. for example: basic e-commerce writingbasic requirements for the letters of commerce商业信函的基本要求商业信函的基本要求3.7.7 sample1 basic e-commerce writingdear sirslearning from the commercial counselors office of our embassy in your c

37、ountry that you are one of the leading importers of canned foodstuffs, we have the pleasure of introducing ourselves to you as a state corporation specializing in the export of canned goods, and express our desire to enter into business relations with you.in order to give you a general idea of our c

38、anned goods, we are sending you by separate airmail a copy of our latest catalogue. quotations and samples will be sent to you upon receipt of your specific enquiries.we are looking forward with interest to hearing from you.yours faithfullybasic requirements for the letters of commerce商业信函的基本要求商业信函的

39、基本要求3.7.8 sample 2 basic e-commerce writingbasic requirements for the letters of commerce商业信函的基本要求商业信函的基本要求dear sirswe wish to appoint an exclusive agent for our textbook division in the following territories: would you be interested in taking this agency?we wish stock to be held locally and would p

40、refer an outright purchase agreement, but would consider consignment terms.we enclose preliminary information about the product division in question. we provide detailed support for our agencies, including regular advance product information and shared promotional material.if you are interested, cou

41、ld you kindly send us your proposals for handling this product line, covering the following matters: basic e-commerce writing- other companies represented;- commercial and financial references;- summary of market conditions for the product line;- your organization, local coverage and promotional act

42、ivities;- three-year sales outlook for our products;- your suggested terms of agreement.we look forward to hearing from you and to discussing possible terms in more detail.with best wished.yours truly encl.: resumebasic requirements for the letters of commerce商业信函的基本要求商业信函的基本要求3.7.9 writing practice

43、 basic e-commerce writing1) write a letter to messrs. zhang& co. with the following particulars: end4 your company established in 1950, 4 your company has been expanding business operations around the world as a leading exporter and import of business machines.4 your line of business includes: c

44、opying machines, typewriter, calculators, printing, etc.4 you wish to have the co-operation for each other.basic requirements for the letters of commerce商业信函的基本要求商业信函的基本要求参考答案参考答案 basic e-commerce writing写作范文写作范文 仅供参考仅供参考dear sirs,through the courtesy of our commercial counselors office in beijing,

45、we come to know the name and address of your firm. we notice that you are interested in doing business with china.our company established in 1950, and has been expanding business operations around the world as a leading exporter and import of business machines. our line of business includes: copying

46、 machines, typewriter, calculators, printing, etc. we are enclosing here a catalogue and a price list for your reference, we are confident we can execute orders at the lowest possible prices.we are looking forward to receiving your reply at an early date, and to the possibility of doing business wit

47、h you in the future. yours very truly, outlook express microsoft outlook express puts the world of online communication on your desktop. whether you want to exchange e-mail with colleagues and friends or join newsgroups to trade ideas and information, here are what you are enabled to do with it.the

48、basic technology of e-commerce& related reading1.if you have several e-mail or newsgroup accounts, you can work with all of them within one window. you can also create multiple users, or identities, for the same computer. each identity has unique e-mail folders and an individual address book. mu

49、ltiple identities make it easy for you to keep work e-mail separate from personal e-mail, and also to keep individual users e-mail separated.2.using the message list and preview pane, you can view a list of messages and read individual messages at the same time. the folders list contains e-mail fold

50、ers, news servers, and newsgroups, and you can easily switch among them. you can also create new folders to organize and sort messages, and then set up message rules so that incoming e-mail that meets your criteria automatically goes to a specific folder. you can also create your own views to custom

51、ize the way you look at your e-mail. the basic technology of e-commerce& related reading4.you can save names and addresses in the address book automatically by simply replying to a message. you can also import names and addresses from other programs, type them into the address book, add them fro

52、m e-mail messages you receive, or add them from a search of popular internet directory services (white pages). the address book supports lightweight directory access protocol (ldap) for viewing internet directory services.3.if your internet service provider (isp) uses an internet message access protocol (imap) e-mail server for incoming e-mail, you can read, store, and organize your messages in folders on the server without downloading the messages to your computer. that way, you can view messages from any computer that can connect to