新职业英语Unit

1、Unit 5 TadeUnit 5TradeUnit 5 TadeContentsListening & Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6Unit 5 TadeWarm-1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8.( ) A. Shift the future. ( ) B. Think Different.( ) C. J

2、ust do it. ( ) D. Ideas for life！( ) E. Good to the last drop! ( ) F. Lets make things better.( ) G. Enjoy myself on my zone. ( ) H. Fresh-up with Seven-up！Unit 5 TadeWarm-2 Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places. po

3、ster, newspaper, TV commercial, outdoor signs, etc.Unit 5 TadeReading AReading ATextTask 1Task 2Business Know-howUnit 5 TadeText A-1 International TradeInternational TradeEvery time we walk into a store, restaurant, theater or any other place of business to buy something, we trade. Basically, intern

4、ational trade does not differ from trade with other people in our country. The key to understanding trade is to remember why it takes place. The reason people trade, regardless of where they live, is that they believe they will be better off by trading. When we consider the alternativeeach of us pro

5、ducing everything for ourselvestrade simply makes more sense.Reading AUnit 5 TadeText A-2Reading AUnit 5 TadeText A-3Reading AUnit 5 TadeText A-4Reading AUnit 5 TadeText A-5Through international trade, countries exchange goods they produce most efficiently for goods other countries produce most effi

6、ciently. The more consumers there are in the market, the greater the ability of each country to specialize in what it does best. It is important to note that both the lawyer and the legal assistant would benefit from specialization and trade. Likewise, international trade is a win-win situation for

7、all countries that participate.Reading AUnit 5 TadeA-Trans-1Reading AUnit 5 TadeA-Trans-2 Reading AUnit 5 TadeA-Trans-3Reading AUnit 5 TadeA-Trans-4Reading AUnit 5 TadeA-Trans-5Reading AUnit 5 Tadepaying no attention toReading Aregardless ofThe law requires equal treatment for all, regardless of rac

8、e, religion or sex.Unit 5 Tade Since my husband was made the manager, we are better off.Reading Abetter offin a better situation, especially in financial termsUnit 5 TadeIs there an alternative to what you propose?Reading Aalternative something you can choose to do or use instead of something elseUn

9、it 5 Tade Read this and tell me if it makes sense.Reading Amake senseto have a clear meaning and be easy to understandUnit 5 Tade Getting fit again has been a long slow process.Reading Aprocess a series of actions that are done in order to achieve a particular resultUnit 5 Tade Finally Alice decided

10、 to specialize in contract law.Reading Aspecialize (in) to limit all or most of your study, business, etc. to a particular subject or activityUnit 5 Tade There are a wider choice of goods for the consumers in big cities.Reading Aconsumer someone who buys and uses products and servicesUnit 5 Tade Thi

11、s aid program will bring lasting benefits to the region.Reading Abenefit something that gives you advantages or improves your life in some wayUnit 5 Tade unlimited; complete; true, correct and not changing in any situation; not in comparison with other thingsReading Aabsolute1. An absolute ruler nee

12、d not ask anyone for permission to do anything. 2. A child usually has absolute trust in his mother. 3. You have an absolute right to refuse medical treatment. 4. In absolute terms wages have risen, but not in comparison with the cost of living.Unit 5 Tade After a lifetime of poverty, his last few y

13、ears were spent in comparative comfort.Reading Acomparative measured or judged by comparingUnit 5 Tade connected with or in accordance with the lawReading AlegalMr. Smith is my legal advisor.Unit 5 Tadeto have a tendency or wish to do somethingReading Abe inclined toI am inclined to start at once.Un

14、it 5 Tade one of the people or groups involved in an argument, agreement, etc.Reading ApartyThe two parties are having difficulty agreeing with each other.Unit 5 Tade to give something to someone and at the same time receive the same type of thing from themReading AexchangeI shook hands and exchange

15、d a few words with the manager. an act of giving something to someone and receiving something else from them Would you like my old TV in exchange for this camera?Unit 5 Tade the same; in a similar wayReading AlikewiseNanny put up a hat and told the girls to do likewise.Unit 5 Tade to take part in or

16、 become involved in an activityReading Aparticipate (in)Everyone in the class is expected to participate actively in these discussions.Unit 5 TadeA-Task 1-1Reading A Answer the following questions according to the passage.1. What is the reason for people to trade?2. Why can a great variety of goods

17、and services be created in the process of importing and exporting?Unit 5 TadeA-Task 1-2Reading A3. Why can plants also benefit from international trade? 4. What does comparative advantage refer to?5. Who would benefit from international trade?Unit 5 TadeA-Task 2Reading A Decide whether the following

18、 statements are true (T) or false (F) according to the passage. StatementsTrueFalseTFFTFUnit 5 TadeBusiness Know-howSales Promotion Methods Discount; Coupons (a kind of ticket that may be used instead of money); Gift with purchase; Point-of-sale displays.Unit 5 TadeReading BReading BTextTask 1Task 2

19、Unit 5 TadeText B-1Reading BUnit 5 TadeText B-2Reading BUnit 5 TadeB-Trans-1Reading BUnit 5 TadeB-Trans-2Reading BUnit 5 TadeB-Task 1Reading B1. The sales confirmation is made between and Tesko Co., Ltd.2. The total value of the goods is (in figures).3. The Childrens Jackets are priced at each piece

20、.4. The Seller agrees to sell the Buyer pieces of Mens Jackets.5. The Seller shall ship the clothes on 2008. Read NaturaJam Sales Confirmation and fill in the blanks in each of the following statements.NaturaJam Co., Ltd. USD15.005005 JuneUSD16,500.00Unit 5 TadeB-Task 2Reading B Complete the followi

21、ng sales confirmation with the given information.Situation: The Seller has agreed to sell the Buyer 200 dozen SMT TOYs at USD15.00 per dozen. The toys are to be packed in 20 cartons and shipped on 20 Oct. 2008.经买卖双方同意成交下列商品，订立条款如下：This contract is made by and agreed between the BUYER and SELLER, in

22、accordance with the terms and conditions stipulated below:唛头唛头Marks and Numbers品名品名Description of Goods数量数量Quantity单价单价Unit Price金额金额Amount总值总值 Total Value装运期装运期Shipment DateK.C.T.K.C.T.SydneySydney1/201/20SMT TOYUS DOLLARS THREE THOUSAND ONLY20 Oct. 2008 200DOZENUSD15.00PERDOZENUSD3,000.00Unit 5 Ta

23、deListeningListening & SpeakingTask 1Task 2Task 3Task 4Task 5Unit 5 TadeL-Task 1Listening & Speaking Rose Winn is discussing price with Tom Green. Listen to the conversation and choose the best answer to each question you hear.Unit 5 TadeL-1-ScriptListening & Speaking M: To tell the trut

24、h, its impossible for us to the deal based on your offer. There is competition from America. They could give us offers about 10% lower than yours.W: Taking everything into consideration, our offer is reasonable.M: Only because we have cooperated for a long time, we place the order for rice with you.

25、W: To be honest, we make little profit at this price.M: We only hope that your price is comparable to others. Its reasonable, isnt it?W: Alright, we can cut our price by 3% in order to be in line with your market. Its absolutely our bottom line.Unit 5 TadeL-Task 2-1Listening & Speaking Cathy Bro

26、wn is showing some products to Ryan Bush. Listen to the conversation and fill in the blanks with what you hear.W: Nice to meet you, Mr. Bush. What products are you interested in?M: Im interested in your companys printer. Can I have a look at your printers on display first?W: Sure. Here are our which

27、 may help you make a good decision.M: Could you give me some idea of your prices?W: Here is .M: Let me see. Er its a little expensive. Could you give us ?catalogsthe price lista special discountUnit 5 TadeL-Task 2-2Listening & SpeakingW: Im sorry. This is our lowest price and we cant go any furt

28、her.M: Well place a large order this time, if the price is more favorable.W: When you consider the quality of our products, youll see our price is .M: Well, Ill call our head office and see what they have to say.W: No problem. Thank you for your enquiry. If you need any more , please call me. This i

29、s my card.M: Thank you.quite reasonableinformationUnit 5 TadeL-Task 3Listening & Speaking Jim Weeks is discussing an order with Molly Smith. Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers.1. Pure silk shirts

30、are an old style for last year. True False2. The minimum order is 800 pieces at US16. True False3. The man requires that the woman reduce the minimum order to 300 pieces. True False4. In the end, the woman reduces the minimum order with a slight increase in price. True FalseUnit 5 TadeL-3-Script Lis

31、tening & SpeakingM: Were interested in your pure silk shirts.W: This is our newest style for this year.M: Id like to order 300 pieces first for a trial order. If it proves to be satisfactory in our market, well order more.W: Im sorry. The minimum order for this style is 800 pieces at US$15.M: Oh

32、 dear, this style is new to our customers. 800 pieces will be too many for us. Could you reduce your minimum to 500 pieces?W: 500 pieces with a slight increase in price is the best I can do. One dollar more than the present price. OK?M: Well, I could accept your offer on the condition Unit 5 TadeL-T

33、ask 4Listening & Speaking Mr. Mailer is discussing some terms with Miss Wright. Listen to the conversation and complete Mr. Mailers notes. Unit 5 TadeL-4-Script Listening & SpeakingW: Good morning, Mr. Mailer. Youve got our catalogue and price list?M: Yes, your secretary gave them to me yest

34、erday afternoon and I studied them carefully in the evening.W: Considering our good relationship, were prepared to give you a 2% discount for orders over US$100,000 in value.M: 2%? Its too little. You see, it can hardly cover our expenses. How about 5%?W: Im afraid we cant agree to 5%. You know, the

35、 cost of raw materials has doubled recently.M: Were your old partner and weve done business with you for 10 years. We do hope youll give us Unit 5 TadeL-Task 5-1Listening & Speaking Listen to the passage twice and fill in the blanks with what you hear. Negotiating is the process by which two or

36、more parties with different needs and goals work together to find a mutually acceptable solution to an issue. Understanding more about the negotiation process allows you to manage your negotiations with confidence and it increases _. Before the negotiation, you should _ clearly: determine what you w

37、ant and what your bottom line would be.Unit 5 TadeL-Task 5-2Listening & Speaking During the negotiation, start by talking about something with which no one could disagree. You can recite _ that the other party will say yes to. Give them a chance to tell you what they want. They may have an offer

38、 more favorable than you expected. If you disagree with something, state your disagreement in a _ way. Dont quarrel with the other party or get into a struggle. Remember negotiation does involve compromise. Unless you can get the other party to want exactly what you want, you will have to compromise

39、. But you dont have to compromise yourprinciples. Negotiating is a complex process but one _ . If you follow the tips above, you will find the process easier.Unit 5 TadeWritingWritingTask 1Task 2Unit 5 TadeW-Task 1Writing Read and complete the memo with the given words. MEMORANDUMTO: All employees F

40、ROM: Daniel Krammer, General Manager DATE: August 20, 2008SUBJECT: Change of Sales ManagerI am writing to _ you that Mr. Owen Smith, the sales manager, resigned his position on August 15, 2008. He therefore has no authority to _ for this firm in any _ from that date.Mr. Leo Brown was _ the new sales

41、 manager by the board to take the _ of Mr. Owen Smith.Unit 5 TadeTask 2You work in Quality Control Department. You discovered that something has gone wrong with a machine in a routine test. Write a memo to Mr. Rick Smith, Quality Control Manager, to report this matter and offer a suggestion for a thorough