建立业务关系-开发客户的第一封信 实训单

1、英文函电 实训任务处理单 作者姓名：张静建立业务关系-开发客户的第一封信一、实训背景：元首针织的业务员李欣（Mary）在广交会上遇到了澳大利亚Shine Group Co.Ltd.的采购部经理Jason Wayne，其名片信息如下：联系电话：0061-03-94216367；传 真：61-03-94216366，职位：Purchasing Manager，Email：sgpurchase。展会结束后，李欣要整理名片信息，并发出开发客户的第一封信。二、实训任务：（一）根据给定的内容合理筛选，用英文完成开发客户的第一封信根据下面给定的济南元首针织的股份有限公司简介，请以元首针织外贸业务员的身份对外

2、写一封市场开拓信：济南元首针织股份有限公司前身是济南针织厂，始建于1958年，1994年进行股份制改造，更名为济南元首针织股份有限公司。经过近50余年的发展，公司已经发展成一家集织造、染整、服装加工一条龙配套生产体系，拥有自营出口进出口权，中国针织骨干生产厂家，固定资产3.1亿元，占地8.5万平方米，员工2000余人。在美国纽约设立办事处，在墨西哥、孟加拉设立工厂，在巨野、茌平、济阳、栖霞建立生产基地。生产制造主机全部引进自德国、瑞士、日本、意大利、香港等国家和地区，年生产针织服装3000万件以上。产品在国内畅销20多个省、市、自治区，在国际销往日本、欧洲、美国、中东、澳洲、东南亚等国家和地区

3、，出口创汇3000万美元以上。公司通过WRAP环球服装生产责任组织、ISO9001质量管理体系、ISO14001环境管理体系、OHSAS18001职业健康安全体系认证；元首品牌连续多年蝉联山东名牌和山东省著名商标， 2004年更获中国服装“最有潜力品牌大奖提名奖”，2005年获中国针织内衣十强品牌称号殊荣，在国内、外针织行业具有举足轻重的地位。Jinan Yuanshou Knitting Co., Ltd. was founded as Jinan Knitting Mill in 1958. It became Jinan Yuanshou Knitting Co., Ltd. in 19

4、94. Over 50 years' hard work, Yuanshou now has become a large- scale enterprise with the right to deal with the foreign trade and a complete production system (weaving, dyeing, finishing and garment production). As one of the key companies in the knitting industry of China, Yuanshou owns a fixed

5、 asset of RMB 310 millions, 85,000sqm of buildings and over 2,000 employees. Moreover, we established our office in N. Y., factories in Mexico and Bengal and production bases in Juye, Chiping, Jiyang and Xixia. Equipped with the leading equipment imported from Germany, Switzerland, Japan, Italy and

6、Hongkong, we can produce over 30 millions pieces of knitted garments every year. Now, our products are well sold in China, Japan, EU, USA, The Middle East, Australia, Southeast Asia, and so on. We now can export USD 30 million of products every year.At present, Yuanshou has been a leading company in

7、 the knitting industry in the world, and got a lot of honors and certificates, including WRAP, ISO9001 quality system, ISO14001 environment system & OHSAS18001. Moreover, our brand has been approved as "the famous product" and "famous brand” of Shandong province for years; it got

8、the nomination award of "China most potential brands" in 2004, and our company was approved as one of TOP-10 knitting underwear manufacturers of China in 2005.Following the developing trend of this industry, we have established market-oriented product development and technical innovation s

9、ystem. Up to now, we have successfully developed a series of new products, including health car underwear, SOYBEAN FIBER UNDERWEAR, reactive printing pajama, cashmere underwear and Nuanrongrong underwear, etc. Recently, we have developed several patented products, including fox nap underwear, "Hafuhaoshiku" underwear for the menstrual period of woman, etc. Customers are highly sati