建筑设计论文外文翻译(2)

1、设计（论 文）外文参考资料及译文译文题目: Discussi on on The Pla nning and Design ofCommercial Buildi ngs学生姓名：XXX学号：学*83 专业：建筑学所在学院：XX学院指导教师：XX职称:U教授201X年XX月XX日 comb in at io n, the most importa nt is to determ ine the main format, for commercial build in gs, diff ere nt types of decisi on model is differe nt, its bus

2、in ess scale, function flow, and so on are desig ned by itself to determ ine, differe nt formats have differe nt functional requireme nts, and desig n the use is required by the bus in ess decisi ons rather tha n the developer to advocate. The lack of direct! onal desig n basis, the desig n appears

3、to be uni versal, but shoot at ran dom. Once the fun cti on with the shop owner con flict, the desig n must be from the beg inning. Lan guage planning can increasethe early unnecessarycost and later investment difficulty. Therefore, architects should desig n accord ing to differe nt formats of diffe

4、re nt architectural space mode an alysis and recomme ndatio ns.3.In commercial buildings in the process of planning, commercial real estate is the key to grasp the global experts and architects. Commercial real estate planner requires multidiscipli nary pers onnel coord in at io n ability of orga ni

5、 zatio n, accordi ng to the project of regional history and culture characteristic, according to local consumer preferences, in particular, the design project of the overall concept, culture orientation and market orientation is determ in ed. At prese nt, the commercial real estate projects gen eral

6、ly orga ni zed by developers to overall pla nning, the in vestme nt in the project n eeds and bus in ess man ageme nt experts, bus in ess format store man agers and retail market ing pla nner, pla nner, com muni cati on Ian dscape pla nn ers, architects,etc. In the impleme ntati on of con struct ion

7、 pla n, still n eed to urba n pla nner, computer tale nted pers on to participate, to form a complete con struct! on pla ns. Neither side may be arran ged to replace, the architectural desig n is in elusive and absorb ing these opinions, solutions and professional values of materialized labor and ca

8、n form a complete architectural pla nning and desig n.4.Susta in able developme nt and the characteristics of commercial buildi ng is a public place, with the developme nt of bus in ess, commercial build ings in 5-6 years will be to do a decorati on, simple and durable quality, less as far as possib

9、le n eed to repair and maintenan ce, and at the same time, accord ing to the differe nt project en vir onment and commercial content is flexible to adapt and ultimately the value of investors and consumers are continuous. Complete function, rich forms, and space is varied, characteristic, design mus

10、t be the con temporary tendency of time aga in at the same time, in all sorts of culture and the differe nces betwee n s res on ate.2. Commercial building designCommercial buildi ng desig n is for the purpose of the con struct ion project to produce a good and last ing econo mic ben efits, the archi

11、tect in commercial build ing desig n is to realize project to achieve a dyn amic model of inv estme nt retur n, is to complete a final accepts nee by consumers and continuous use of building products. Prophase planning orientation, inv estme nt, operati on and man ageme nt,each situati on is very co

12、mplex, has brought great in flue nee, architecture desig n is an importa nt link. And architects for commercial architecture design is inclusive and absorbing these opinions, solutions and professional values of materialized labor and can form a complete works of architectural desig n.(1) Formats co

13、mbination designThe compositi on of commercial complex is decided by the bus in ess itself in dustry valuecha in, what kind of bus in ess comb in atio n is better for bus in ess. Architects should accord ingto the preliminary planning and positioning, the first investment, operation andof the pla nn

14、ing scheme, start ing from the basic function and practical applicati on of build j clear the re I at i on ship betwee n the fun cti on, space, en vir onmen t, i n line with The ) desig n not only requires a new breath, also requires a reas on able and clear arran geme :the whole spacef un cti onal

15、requireme nts, and actively guide the passe ngerflow, manu facturi1 flow, diff ere nt articles require differ nt forms of space and locati on, reas on able distribution! area, the partition of floor paving segmentation and supporting facilities design can avoid all kinds of goods mixed Chen, mixed t

16、raffic situation, the aucHtect should create rich, flexible, comply with the appropriate space to con tai n diff ere nt aspects of bus in ess comb in ation i tech no logy n eeds.Must do to make it a complex, the in dustrial cha in, in dustrial cha in out after the value cha in came out, can produce

17、all kinds of ben efits. Pattern designPlanning, design of commercial building in different commercial real estate development mode, have completely diff ere nt results. Rent is not only sales, emphasiz ing on man ageme nt and value-added shops, if considering concurrently, also consider the preferen

18、ces and requireme nts of the buyer shops. Commercial build ings due to the diff ere nt requireme nts for mercha nts fun cti on layout is differe nt, also differe nt brands to the layout of the same forms are differe nt. By the limit of commercial build in gs, or differe nt developme nt cycle, or run

19、ning effect is differe nt. Those who do not conform to the bus in ess law of commercial buildi ng desig n, although space modeli ng is rich, has implied the bad man ageme nt of hidde n trouble. Therefore, meet the dema nd of mercha nts, digest the n egative in flue nee of all kinds of cha nges, arch

20、itects in the desig n of the flexible space comb in ati on, provid ing differe nt pattern desig n, to the use of a variety of forms do fully con sider fun cti on of bala nee and coo rd i nati on. Commercial buildi ng itself the fun cti on of the comb in ati on is very complex, for commercial, reside

21、 ntial, office each mixed complex project, the process will be more difficult. Commercial and apartment part often deployed in a low-end, office and hotel in the high-end. The advantages of this design can facilitate the building line layout; Low-end flat layer in the core tube locatio n is adva nta

22、geous to the toilet set up; High-e nd part of the Ian dscape adva ntage is more adva ntageous to project high value products. But in the con crete project, but should also fully con sider buildi ng itself the vertical tran sportati on efficie ncy of the impact on bus in ess. In the design of archite

23、ctural plane layout, space efficiency will approach combined with architectural form and structure. For example, many senior project adopted the practice of An gle, whe n the desig n accord ing to the econom y, it can in crease econo mic retur ns of about 30%, but in the specific project be careful

24、not to damage to the corner form.(3) The guidance system designStream of people, logistics, decisi on fun ctio n layout reas on able guida nee system is the key to the successof commercial build ing desig n. Make sure people line, logistics, in ward and outward, cha nnel form, to make the layout of

25、the commercial fun cti on, con sumer groups have a wide range of interest and today free time, thus providing rich architectural space, in teg rat ing shopp ing, en terta inmen t, leisure and so on n eed comprehe nsive shopp ing mall is their needs. Rich function as much as possible to meet the requ

26、irements of the customers, but also satisfy the buyers (paveme nt inv estors5 bus in ess inv estors) n eeds to provide convenientlogistics cha nn el. And express more in terest in the con struct ion details. And the n to create new bus in ess en vir onment. Let the con sumer feel the pleasure shopp

27、ing con sumpti on, feel the beauty of life and the world at the same time, create more econo mic ben efits for store operators.(4) Green building and characteristicGree n buildi ng on the one hand can save en ergy, on the other hand the susta in able of ben efits will far outweigh the prophase in ve

28、stme nt so as to achieve the value of overall impleme ntati on, gree n build ings gives the possibility of ability of susta in able developme nt and alterati on, whe n architects in the desig n of commercial build ings so there is no n eed to do best, do it right, and not have to do much more luxuri

29、ous style reflected is the commercial build in gs, stron ger in proper. Commercial buildi ngs tend to be the cen ter of the city commercial culture, different cities have different style, therefore, the architects in the use of his style and technique, need deep understanding urban commercial cultur

30、e characteristics, extract the essenceof the regional culture, architectural design make commercial buildings should have cultural features, local feature, more want to highlight the characteristics of the formats, spatial characteristics, cultural characteristics used in commercial build in gs, not

31、 only can sense the material shell, are show ing stro ng commercial build in gs.3. ConclusionModern commercial architecture planning and design major programs, including the inv estme nt purpose and the un dersta nding of the bus in ess en vir onment for inv estors, commercial content on the project

32、, the locatio n of the bus in ess en vir onment of con sumer behavior, commercial build in gs, the un dersta nding of the bus in ess con cept research, commercial building project planning, design process and method of design, for project con struct ion total pla ne desig n and auxiliary space desig

33、 n professi onal desig n, space form and form design, the project design space and form of management main body,property requireme nts,facilities and equipme nt requireme nts,architectural engin eeri ng and con structi on of the professi onal requireme nt.中文译文:浅谈商业建筑规划设计摘要：商业建筑现已成为除居住建筑以外，最引人注目的，对城市

34、活力和景观影响最大的建筑 类型，商业建筑规划设计将面临更广泛的问题。本文论述了如何对商业建筑进 行规划设计，建 设出合理、合情、合适的商业建筑，从而创造良好的社会和经济效益。关键词：建筑规划；商 业建筑；建筑设计、八.、-、，一 月I百综合性是现代商业建筑的发展趋势，建筑师在设计商业建筑的方式和功能都在发生着改 变，不同的策划定位、商业特色和地方人文都影响着商业建筑的模式，这就需要我们不断改进 我们的项目产品，打造更加符合商业需求的最佳策划方案和设计作品，最终让投资者和消费者 感到持续的价值，让商户感受到持续经营的优越组合空间，让客户感受到购物消费的愉悦，感 受到生活和世界的美丽。一、商业建筑

35、策划商业建筑一般投资规模大，风险大，周期长，经营成功的回报也大，不同商业形态决定不同 商业建筑的形式，而商业形态又取决与市场的定位，而定位的准确性，建筑师才能对商业建筑各 种功能、物业、设施要求有充分了解和有效组织，而且不同的商业建筑策划思路产生不同的商业 建筑设计作品，投资产生的经济效益差异较大。好的建筑策 划已经决定建筑设计的成功或失败。1 .市场调查商业建筑设计必须依据市场调查得出定位结论。对外通过对消费特点和 趋势，经济条件，交通状况，周边商业格局，城市基础设施，城市发展规划，商业现状进行充 分的市场研究，对内通过对项目本身的业态选择、业态组合、产业链分布和面积 占比例，业种 选择、分

36、布和面积占比，对商铺划分、建筑形态、区域和楼层功能、人流 导向系统、项目环境及配套设施等进行预先设定。为建筑师设计提供充分的设计依据。2 .模式需求不管商业建筑是出租、出售或租售兼营组合，最重要的是确定主力业态，对于 商业建筑来说，不同业态决定模式的不同，其业态规模、功能流程、设计等都是由它自己来确 定，不同业态有自己不同的功能要求，这些使用要求与设计是由商家决定而非发展商自行主 张。缺乏定向设计的依据，所做设计看似通用性强，实则无的放矢。一旦功能与店家冲突，设 计必然从头推翻。言目的规划设计只能增加前期不必要成本和后期的招商难度。因此建筑师应 根据不同业态设计不同的建筑空问模式来分析和建议。

37、3 .在进行商业建筑策划的过程中，商业地产专家与建筑师是把握全局的关键人物。商业地 产策划师要具备多学科人才协同组织能力，根据项目所处区域历史文化特点，特别是根据当地 消费者偏好，设计项目开发的总体理念，确定文化定位与市场定位。当前，商业地产项目一般由 发展商组织总体策划，在投资立项中需要与商业经营专家、商业业 态店经理人员、商铺营销策 划师、建筑规划师、景观规划师、建筑师等进行沟通。在实施建筑策划时，还需城市规划师、计算机人才共同参与，才能形成完整的建筑策划方案。任何 一方都不可能包办代替，建筑设计就是包容和消化这些意见、方案和专业价值的物化劳动，才 能形成完整的建筑策划和设计方案。4 .可

38、持续发展和特色商业建筑是公共场所，随着商业的发展，商业建筑一般在5-6年就要重新做一次装修，简洁和耐久的品质，尽可能地少需要维修与保养，而同时，根据不同的 项目环境和商业内容进行了灵活的适应，最终让投资者和消费者感到持续的价值。功能齐全、业态丰富、空间多姿、特色鲜明，设计必须富有时代感，同时又需超越时代趋势，在各种文化和不 同年代间引起共鸣。二、商业建筑设计商业建筑设计的目的是让建筑项目产生良好的、持久的经济效益，建筑师在商业建 筑设计 里面是要实现项目达成一套动态的投资回报模式，是完成一件被消费者最终接受和持续使用的建筑产品。前期的规划定位，招商，经营管理，每种情况都是非常复杂，都带来 很大

39、的影响，建筑设计是一个重要的环节。而建筑师进行商业建筑设计就是包容和消化这些意 见、方案和专业价值的物化劳动，才能形成完整的建筑设计作品。（一） 业态组合设计商业综合体的构成是由商业本身产业的价值链决定的，什么样的业态组合更有利于 经营。首先建筑师应根据前期的规划定位，招商，经营管理的策划方案，从建筑的基本功能和 实际应用出发，明确功能、空间、环境之间的关系，设计不仅要求符合时代新气 息，还要求合 理、清晰地安排整个空间功能需求，主动地引导客流、制造客流，不同商 品需要不同的空间和 位置，合理的分布面积，楼层的分区铺面分割及配套设施设计能避 免各类商品混陈，人流混杂 的情况，建筑师应创造丰富，灵活多变，符合业态组合的合 适空间来包容不同层面技术的需 求。要做成一个综合体，一定要做产业链，产业链出来之后，价值链就