企业的研究基本理念ppt课件

1、中央大學.資訊管理系范錚強mailto: .tw2019.03 upd2大綱商業的研究研究倫理研究者的語言第一章 企業的研究企業研究的定義企業研究是決定、获得、分析並傳播企業研究是決定、获得、分析並傳播相關的資料、資訊的過程，能培養決相關的資料、資訊的過程，能培養決策制定者的洞察力、動員組織採取適策制定者的洞察力、動員組織採取適當的行動，進而使企業的績效最佳化當的行動，進而使企業的績效最佳化企業的研究研究有助於回應變革研究有助於降低決策風險Whats Changing in Business that Influences ResearchCritical S

2、crutiny of BusinessComputing Power & SpeedBattle for Analytical TalentFactorsInformation OverloadShifting Global EconomicsGovernment InterventionTechnological ConnectivityNew Research PerspectivesResearch May Not Be NecessaryCan It Pass These Tests?Can information be applied to a critical decisi

3、on?Will the information improve managerial decision making?Are sufficient resources available?Characteristics of Good ResearchClearly defined purposeDetailed research processThoroughly planned designHigh ethical standardsLimitations addressedAdequate analysisUnambiguous presentationConclusions justi

4、fiedCredentials研究目的很多學生的碩博士論文，都有五個以上的目的但是，研究結果無法和設定的目的呼應一個長方形的面積，和其長、寬相關Two Categories of ResearchAppliedBasic (Pure)Four Types of StudiesReporting報導。報導。是研究嗎？是研究嗎？Explanatory尋找尋找 Why HowPredictive尋找尋找 因素關係因素關係Descriptive尋找尋找 What第二章 研究的倫理保護研究對象隱私、平安、商業秘密等保護研究者、研究機構訴訟的可能性保護委託研究單位避免錯誤決策未來延續研究的可能案例：資訊應

5、用人力的研究行政院委託時間很緊迫資訊軟體產值 27家公司產值佔了一半例如：微軟、IBM、SAP、鼎新、趨勢詢問這些公司往後五年會新聘多少人乘二供需各校學生人數加總資訊人力供需研究結論資訊人力過剩資管大學部太多但資工短缺資管研究所不足構念層次資訊人力供需研究的問題實質層次數量太多太少推論大學/研究所資工/資管y測量誤差x誤差測量XY需求？供給？社會供需資訊人力供需研究的倫理問題教育決策社會印象專業良心Types of Ethical ViolationsViolatingdisclosureagreementsBreakingconfidentialityMisrepresentingresul

6、tsDeceivingparticipantsPaddedinvoicesAvoidinglegal liabilityEthical Treatment of ParticipantsExplain study benefitsExplain participant rights and protectionsObtain informedconsentComponents of Informed Consentu Identify researchersu Describe survey topicu Describe target sampleu Identify sponsoru De

7、scribe purpose of researchu Promise anonymity and confidentiality u Give “good-faith” estimate of required time commitmentu State participation is voluntaryu State item-non response is acceptableu Ask for permissionParticipant ConfidentialityMinimize instruments requiring IDNon-disclosure of data su

8、bsetsRestrict access to IDObtain signednondisclosureReveal only with written consent第三章：Thinking Like a Researcher研究精神語言想法Language of ResearchVariablesModelsTheoryTerms usedin researchConstructsOperationaldefinitionsPropositions/HypothesesConceptualschemesConceptsJob Redesign Constructs and Concepts

9、A Variable Is the Property Being StudiedVariable變數Event事件Act行動Characteristic特徵Trait特質Attribute屬性Types of VariablesDichotomousMale/FemaleEmployed/ UnemployedDiscreteEthnic backgroundEducational levelReligious affiliationContinuousIncomeTemperatureAge變數類別例如：工學院、文學院、管理學院例如：Yes and No大小喜不喜歡，從 1 到 7等距溫度等

10、比長度Independent and Dependent Variable SynonymsIndependent Variable (IV)PredictorPresumed causeStimulusPredicted fromAntecedentManipulatedDependent Variable (DV)CriterionPresumed effectResponsePredicted to.ConsequenceMeasured outcomeRelationships Among Variable Typesx: 自變數y: 依變數、因變數z: 調節變數 ModeratorI

11、nteraction effects:互動效果、調節效果Relationships Among Variable Types控制變數干擾變數、混淆變數Relationships Among Variable TypesIVV: Mediator 中間變數、中介變數Mediating effects:中介效果Propositions 命題 and Hypotheses 假說Brand Manager Jones (case) has a higher-than-average achievement motivation (variable).Brand managers in Company Z (cases) have a higher-than-average achievement motivation (variable)