Communicating in International Business国际商务函电VIP

1、12/27/2021整理课件1Communicating in International Business河北经贸大学商学院国际经济教研室谭立群12/27/2021整理课件2Fundamentals of Writing English Business Letters12/27/2021整理课件3Knowledge objectiveslTo be familiar with the formats and the structures of English business letters lTo be familiar with the envelope formats of Engl

2、ish business letters.lTo be familiar with the basic principles for English business letter writing.12/27/2021整理课件4Ability objectives:lTo write letters with the correct formats and structures of English business lettersA.To write envelopes of English business letters correctly.12/27/2021整理课件5lCommuni

3、cation is sum of all things, one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding.12/27/2021整理课件6messagemessagemessagefeedbackSourcemessageEncodingChannelDecodi

4、ngReceiver12/27/2021整理课件7lA. communication is a two way process.lB. communication always happens between or among two or more parties-sender and receiver.lC. communication involves an exchange of facts,ideas, feelings or thoughts.12/27/2021整理课件8lD. communication uses verbal ways like words spoken or

5、 written, or non-verbal ways like gestures, postures,etc.lE. communication needs a mutuality of understanding between sender and receiver.12/27/2021整理课件9lA. Initiating action a. Expressing needs and requirements b. Persuading and motivating otherslB. Imparting information a. Creating awareness b. Cr

6、eating understanding c. Persuading others d. Influencing others12/27/2021整理课件10lC. Establishing relation Establishing, acknowledging and maintaining relations with other people, is a vital function of communication.12/27/2021整理课件11lVerbal CommunicationVerbal communication includes sounds, words, lan

7、guage and speaking. lNon-Verbal Communication Non-verbal communication involves physical ways of communication, like, tone of the voice, touch, smile and body motion. 12/27/2021整理课件12lWritten communication is writing the words which you want to communicate. lVisual communicationVisual communication

8、is visual display of information, like, topography, photography, signs, symbols and designs. Television and video clips are the electronic form of visual communication.Written Communication12/27/2021整理课件13lBusiness writing is nonfictionnonfiction writing about a business related a business related s

9、ubjectsubject ,addressed to a particular a particular audienceaudience to achieve a particular particular purpose. purpose. lA good business letter should be A good business letter should be clear, accurate and effective.clear, accurate and effective.12/27/2021整理课件14Principles of Good Business Lette

10、r Writing 12/27/2021整理课件15lA. Try to put yourself into your readers placel B. Emphasize the You attitude rather than I or We.lC. Emphasize the pleasant,positive facts12/27/2021整理课件16lI write to send my congratulations.lCongratulations to you on your promotion!lWe wont be able to send you the brochur

11、e this month.lWe will send you the brochure next month.12/27/2021整理课件17lWe are shipping your order of September 21 this afternoon.lThe goods you ordered will be shipped this afternoon and should reach you by September 28.12/27/2021整理课件18lExpressing much in few words; clear and succinct 12/27/2021整理课

12、件19lThis is to notify you that at a later date we may be able to submit the report.lWe may be able to submit the report later.lLast but not least, Troy collected together as much as support material as possible to avoid getting burned in cash losses or bottom-line profits.lFinally, Troy collected as

13、 much support material as possible to avoid losing cash or profits.12/27/2021整理课件20lCourtesy is not mere politeness.It stems from a sincere You-attitude.The courteous writer should be sincere and tactful,thoughtful and appreciative.12/27/2021整理课件21lYour letter is not clear at all.I cant understand i

14、t.lIf I understand your letter correctly12/27/2021整理课件22lThe writer must try to express himself clearly, so that the reader will understand. To achieve this, he should keep in mind the purpose of his letter and use appropriate words in correct sentence structures to convey his meaning. 12/27/2021整理课

15、件23lThe L/C must reach us for arranging shipment not later than 8 October.lThe L/C must reach us not later than 8 October for arranging shipment.12/27/2021整理课件24lWe have begun to export our machines to countries abroad.lWe have begun to export our machines.lIn the event that you speak to Mr Wood in

16、regard to production, ask him to give consideration to the delivery schedule.lIf you speak to Mr Wood about production,ask him to consider the delivery schedule.12/27/2021整理课件25lAs applied to a business message ,correctness means appropriate and grammatically correct language,factual information and

17、 accurate reliable figures.12/27/2021整理课件26lA business communication should include all the necessary information. It is essential to check the message carefully before it is sent out. 12/27/2021整理课件2712/27/2021整理课件28lAnalyze:Study your purpose,lay out your writing schedule,and then profile your aud

18、ience.lInvestigate:Gather information through formal or informal research methods.lAdapt:Choose the right channel and medium;then establish a good relationship with your audience12/27/2021整理课件29lOrganize:Define your main idea,limit the scope ,group your points, and choose the direct or indirect appr

19、oach.lCompose:Control your style through level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs.12/27/2021整理课件30lRevise:Evaluate content and review readability,editing and rewriting for conciseness and clarity.lProduce:Use ef

20、fective design elements and suitable delivery methods.lProofread:Review for errors in layout,spelling, and mechanics.12/27/2021整理课件3112/27/2021整理课件3212/27/2021整理课件3312/27/2021整理课件3412/27/2021整理课件3512/27/2021整理课件36lThe name of the senderlThe address of the senderlThe telephone number (fax number, e-m

21、ail address, etc.) of the firmlThe firms number at the commercial registerlThe emblem or trade mark of the firmlThe date12/27/2021整理课件37lMr. William Smith ThompsonlVice-president, Consumer AffairslThe Successful Business, Inc.lThe Richard H. Verrill Corporationl954 Pelham AvenuelNew York 10202, N.Y.

22、lUSA12/27/2021整理课件38lDear AndylDear Mrs. GibbslDear Dr. BreedlovelDear sir12/27/2021整理课件39lThe first paragraph acts as an introduction or an acknowledgement of the previous correspondence if any.lThe middle usually discusses matters or gives information.lThe last paragraph expresses a hope or refers

23、 to the future action either by the writer or the reader.12/27/2021整理课件40lSalutation Close lDear Mr. Smith Yours sincerelylDear Dr. Smith Yours sincerelylDear Sir Yours faithfullylDear Madam Yours faithfully(-Best regards. -Regards. With wishes.-All best wishes. All the best. All my best.)12/27/2021

24、整理课件41lSincerely,l(Handwritten Signature)lMiss Melaniel C. prudhommelSecretary to Mr. GB Davis12/27/2021整理课件42lBlock stylelModified block style12/27/2021整理课件4312/27/2021整理课件4412/27/2021整理课件45Linyu Lee 123 Mo Chou St.Nanjing, China Mr. John Isacs 1130 Mine Hill 12/27/2021整理课件46Linyu Lee 123 Mo Chou S

25、t. Nanjing, China Mr. John Isacs 1130 Mine Hill Rd. Milwaukee,WI.53209 U.S.A 12/27/2021整理课件47lHello, lI read on your web site that you offer Music CD copying for large quantities of CDs. Id like to inquire about the procedures involved in these services. Are the files transferred online, or are the

26、titles sent by CD to you by standard mail? How long does it usually take to produce approximately 500 copies? Are there any discounts on such a large quantity? lThank you for taking the time to answer my questions. I look forward to your response. lJack Finley Sales Manager, Young Talent Inc. (709)

27、567 - 3498 12/27/2021整理课件48lAt 16.22 01/07/2002 +0000, you wrote: l I hear youre working on the Smith account. If you need any information dont hesitate to get in contact with me. lHi Tom, lListen, weve been working on the Smith account and I was wondering if you could give me a hand? I need some inside information on recent developments over there. Do you think you could pass on any information y