企业文化外文参考文献

1、Corporate CultureThe concept of enterprise cultureEnterprise culture is formed in the long-term of the venture and development process among the enterprise staf. They cultivatethe common goal, the highest value standard, basic beliefs and behavior. It contains a very rich content, including business

2、philosophy, value concept, the spirit of enterprise, enterprise morality, group consciousness, enterprise image, enterprise system.Its core is the spirit of the enterprise and values.The value of enterprise culture1. Enterprise culture affects the enterprise s lifeCulture is informal. But it exist e

3、verywhere and every time. In the developing of an enterprise, things informal is more importantthan that of formal, software is usually more important the hardware. This is not only the character of modern economy, but alsothe outcome of enterprise culture s effect in long time.Enterprise culture is

4、 the spirit of the enterprise, is the power that drives the enterprise developing, and is the best way for theenterprise to get the growth of its economy. The development needs culture and the culture can support the development. In anycase, there will be no long time development without culture sup

5、port.2. Enterprise culture builds the enterprise s core competenceThe 1960 s the core content of enterprise competition is technology , in the 70 s, it is management, in the 80s,itismarketing, in the 90 s, it is the brand, and the 21 st century the core(between enterprises is the culture. Enterprise

6、s short-term prosperity can get in so many ways, but the enterprise long timegrowth can be only from the power of the excellent enterprise culture, the effect of suitable culture on the development andgrowth of enterprises is huge, because it has infinite driving force on the staff.The spirit and id

7、eas is the core of the enterprise dultsre. When a good enterprise culture establishment, it brings the wisdom ofthe group, the spirit of collaboration, fresh vitality, this is equivalent to for enterprise with a powerful engine for enterpriseinnovation and development, and can uninterruptedly supply

8、 spiritual power for the enterprise.Culture the best way to mobilize the staff of an enterprise. It brings staff home feeling in their work. It is the resource of thecohesive power inside and the expansionary force outside of the enterprise.The concept of brand cultureBrand culture is the core of br

9、and value, it include the value concept, grade, appeal, express feelingsof the brand, the value of thebrand culture is that it brings items of the brand to the flourish spirit world of human being. Brand culture not only can bringpeople good feeling but also improve the core competence of the brand.

10、Brand culture mainly has three level content: the first level is the brand value system, which is made up of a series of concept ofbrand owners and operators, including the pursuit of quality concept, management concept, service concept, social concept andso on; The second level is the behavior mode

11、l of the brand, includi ng the operator s management and marketing strategy,market development means, transmission channels, service mechanism and attitude, etc. The third level is the brand in the visualimage level. This aspect mainly includes the name of the brand, brand appeal, brand identificati

12、on, product external image andso on. The brand culture construction isthe process to adapt to the consumer demand, realize the brand image, maintenance for goals, and complete the heart contractbetween the brand and the consumer.The concept of culture marketing powerCulture marketing power is that e

13、nterprises, through the cultural marketing, get strong marketing idea, super marketing image, anew marketing model, and so get strong marketing power.企业文化企业文化的概念企业文化是指企业全体员工在长期的创业和发展过程中培育形成，并共同遵守的最高目标，价值标准，基本信念及行为规范。它包含着非常丰富的内容，包 括经营哲学、价值观念、企业精神、企业道德、团体意识、企业形象、企业制度， 其核心是企业的精神和价值观。企业文化的价值1 1、企业文化影响企业

14、生命力文化虽然是无形的，但他无处不在，无时不有。无形的比有形的重要，软件 比硬件重要，这不仅是经济时代的特征，也是企业文化管理方式作为管理理论和 管理实践长期发展和自然结果。企业文化是企业的灵魂，是推动企业发展的不竭动力，是获得经济效益和经 济增长的最佳途径，发展需要文化，文化支撑发展，没有文化底蕴的企业是不可 能快速发展和长盛不衰的。2 2、企业文化塑造企业核心竞争力2020 世纪 6060 年代企业竞争的核心内容在丁技术，7070 年代在丁管理，8080 年代 在丁营销，9090 年代在丁品牌，2121 世纪企业竞争的核心在丁文化。企业的短期繁 荣可以通过许多方式获得，但企业持续增长的力量

15、只能从优秀企业文化中获取， 适宜的企业文化对企业的发展壮大的作用不可估量，因为它对企业员工有着无穷 的驱动力。企业文化的核心是其思想观念，它决定着企业成员的思维方式和行为方式， 能够激发员工的士气，充分发觉企业的潜能。一个好的企业文化建立后，她所带 来的是群体的智慧，协作的精神，新鲜的活力，这就相当丁为企业装上了一台功 率强大的发动机，为企业创新和发展提供源源不断的精神动力。文化是调动和组织员工最有效的手段， 是员工归届企业的界限和标准，是企 业产生内部凝聚力和外部扩张力的源泉， 这就是企业文化所具有的强大力量。 正 是这这种无形的、深藏丁人心的力量，正是这种不需文档传递，不用人为操作、 监督

16、、检查不被复制的特点使企业文化成为企业的核心竞争力。品牌文化的概念品牌文化是品牌价值最核心的体现，品牌文化蕴涵着品牌超越物质使用价值 的价值理念、品位、情趣、情感抒发等精神兀素，是品牌价值内涵及情感内涵的 自然流露，是品牌触动消费者心灵的有效载体。品牌文化最核心的价值就在丁， 把产品从没有情感的物质世界带到丰富多彩的精神世界。品牌文化不仅能增进消 费者对品牌的好感和美好联想，更能使品牌形成核心竞争优势。品牌的文化主要由三个层面构成：第一个层面是品牌的价值系统，它由一系 列的理念所组成，包括品牌拥有者和运营者所追求的品质理念、 经营理念、服务 理念、社会理念等等，是品牌运营者企业文化所有精髓的完

17、整体现； 第二个层面， 是品牌的行为模式，包括品牌运营者所采用的管理方法、营销策略、市场拓展手 段、传播渠道、服务机制与态度等等；第三个层面是品牌的视觉形象层面，这一 个层面主要包括品牌的名称、品牌的诉求、品牌的标识、品牌产品的外在形象等 等。品牌文化建设即是从以上三个角度出发， 以适应消费者需求，实现品牌形象 塑造、维护为目标，完成品牌与消费者“心灵契约”构建的过程。品牌文化的概念品牌文化是品牌价值最核心的体现，品牌文化蕴涵着品牌超越物质使用价值 的价值理念、品位、情趣、情感抒发等精神兀素，是品牌价值内涵及情感内涵的 自然流露，是品牌触动消费者心灵的有效载体。品牌文化最核心的价值就在丁， 把产品从没有情感的物质世界带到丰富多彩的精神世界。品牌文化不仅能增进消 费者对品牌的好感和美好联想，更能使品牌形成核心竞争优势。品牌的文化主要由三个层