《商务英语》期末考试模拟卷答案

1、江门职业技术学院 如11N012学年第1学期期末考试试卷(D卷)模拟卷答案题型IIIIIIIVV总分分值2020202020100得分教研室：公共英语 课程名称：商务英语适用班别:考核方式：闭卷笔试 命题教师：教研室主任:得分 评阅人 线封密 :号学 ：名姓生学 ：级年 ：业专ABAnswers1 definea交换(e )2 collaborationb查阅(h )3 essentialc满足(f )4 exchanged利用(a )5 constitutee te义(g )6 referf要素(b )7 utilizationg构成(d )8 satisfyh合作 i发生(c )(j )9

2、 specificj特定的(k )10 considerk细想(i )11 occurl 一致(m )12 efficientm效率高的(l )13 correspondencen元素(t )14 marketero确凿(r )15 externalp完成(q )16 competitiveq竞争的(s )17 identifyr外部的(o )18 valids确认(n )19 componentt营销人员(p )I. Match the words in A to ones in B20 achieve得分评阅人ii .1房产的不同特征如何影响房产价值？ ( attribute to)2键盘

3、的键可以划分为三个功能组。 (divide into )3如果你喜欢这个座位，我可以 跟你换。(exchange)4有关实际使用建议及其他产品 安全信息，请参考产品材料安全 数据表(MSDS) o ( refer)Translate the following sentences into English1 译：How do the different property characteristics attribute to the real estate value (Attribute to)J_2 译：keys on the keyboard can be divided into t

4、hree functional groups. (Divide into)3 译：If you like this seat, I can exchange with you. (Exchange)4 译： On the actual use of recommendations and other product safety information, please refer to the product Material Safety Data Sheet (MSDS). (Refer)5许多石油储量丰富的国家不通 过征税，而是依赖这些公司为政 府预算提供资金。(bankroll the

5、ir5 译： Many oil-rich countries do not rely on taxation but these companies bankrolling their budgets for the government. (Bankroll their budgets; rely on)budgets; rely on )6 一家公司因经营管理不善而破产。(due to)7某些省市除了征收销售税还征收收入所得税。(in addition to )6 译：A company goes bankruptcy due to poor management. (Due to)7 译

6、：Some province or cities also levy a sales tax in addition to income one. (In addition to)8在实施此项销售计划之前，我 们必须先试探一下目标市场的潜力。(carry out)9他要是能一两个月不抽烟的 话，他的健康一定会有起色。(keep from )10他是什么时候开始踢足球的?(take up)8 译：Before carrying out this sales plan, we must first test the potential target market. (Carry out)9 译：I

7、f he can keep from smoking one or two months, his health will get well. (Keep. . from )10 译：When did he take up to play football (Take up)得分评阅人III .1 Business marketing strategy is also influenced by the characteristics of the product orTranslate the following sentences into Chines .1译：商业的营销策略也受到产品或

8、服务本身的 影响，与目标市场的特点无关。2译：营销观念认为，一个企业的目的是，或应 是以比其竞争对手更好地满足其客户的希望和 需要并且盈利。3译：许多非英语为母语的人学习与讲英语的国 家或与位于盎格鲁语域外但仍然使用英语作为 一种共同的语言的公司做生意为目标的题目。4译：另外，它是指在工作场所使用的沟通技 能，并侧重于典型的商务沟通所需要的语言和 技能，如演讲，谈判，会议，小谈，社交，信 件，报告的撰写等等。5译：最好的营销计划是完全集成于公司作为一 个整体的整体战略。6译：尽管如此，正确的目标都是非常有价值的 的，因为他们所期望的结果的重点是帮助每个 人参与，不断寻求赢取这些客户的最佳途径，

9、 并用自己的能力转化为现实的目标。service itself, irrespective of the target market.2 The marketing concept holds that the purpose of a business is or should be to satisfy the wants and needs of its customers better than its competitors and at a profit.3 Many non-native English speakers study the subject with the go

10、al of doing business with English-speaking countries, or with companies located outside the Anglo-sphere but which nonetheless use English as a shared language.4 For others it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business

11、 communication such as presentations,negotiations, meetings, small talk, socializing, correspondence, report writing, and so on.5 The best marketing plan is totally integrated into the overall strategy of the company as a whole.6 In spite of that, the right goals are very valuable because they help

12、everyone involved focus on thedesired outcome, constantly seekoutcomes, and usethe best ways to achieve thoseturn the goals into reality.7 Preceding this phase with market research can greatly help define target markets and their needs.8 We need a Unique Selling Proposition (USP), branding slogan or

13、 other concise phrase that packs our core creative message into a few memorable words.7译：在这个阶段前的市场调研可以大大帮助确 定目标市场和他们的需求。8译：我们需要一个独特的销售主张（USP）, 把品牌口号或其他简洁的短语包装我们的创意 成几个令人难忘的话。I9 Nothing is quite as exciting and energizing as having a clear picture of your customers 'or prospects" perceptions

14、, needs, values, satisfactions, and suggestions for improvement.10 Most shareholders have invested in a superstore for financial reasons.9译：没有更令人振奋和充满动力的是有一个清 晰了解你的客户或潜在客户的看法、需求、价 值观、满意度和改进建议。10译：出于经济原因，大部分股东投资超市。得分评阅人IV . Review the following questions.1 What content do most classification schemes

15、includeAnswer:Most classification schemes include the following:?Raw materials?Manufactured materials?Components?Services 2 What is the entire value chain of business processes Answer:E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain manag

16、ement, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-

17、business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.3 What is the importance of communication in the workplaceAnswer:So why exactly is communication important at the workplace The answer to this is known to almost everyone, but many people can

18、9;t find the right words to express it. It becomes clearer when you understand that every workplace must rely on teamwork and cooperation in order to carry out their work properly. The employees must also stay motivated. Disgruntled employees will never work efficiently, I think almost everyone is a

19、ware of that. It is proper communication that encouragesand upholds this spirit of teamwork and cooperation amongst the employees. If the employees are friends with each other, obviously they will work better with each other. Read more on effective communication in the workplace.4 What is the Busine

20、ss English Answer:Business English is English especially related to international trade. It is a part of English for Specific Purposes and can be considered a specialism within English language learning and teaching;for example, the teachers' organization IATEFL has a special interest group call

21、ed BESIG. Many non-native English speakers study the subject with the goal of doing business with English-speaking shared language or lingua franca. Much of the English communication that takes place within business circles all over the world occurs between non-native speakers. In cases such as thes

22、e the object of the exercise is efficient and effective communication. The strict rules of grammar are in such cases sometimes ignored, when, for example, a stressed negotiator's only goal is to reach an agreement as quickly as possible. (See linguist Braj Kachru's theory of the "expand

23、ing circle".) Business English means different things to different people. For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. For others it refers to the communication skills used in the workplace, and focuses on the langua

24、ge and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. In both of these cases it can be taught to native speakers of English, for example, high school students preparing to enter the j

25、ob market.countries or withlocated outside theosphere but which nonetheless useas a得分J评阅人V. Write according to the given informationSituation:You are an active member of the Student Newspaper. The newspaper is currently looking for a journalist for the summer semester. Write a memo that will appear

26、in the newspaper next week describing the position available.MemoFrom: DiannaTo: EditorDate: December 5, 2011Re: Recruit Ads for the journalist for the summer semesterWe 'd like to look for helps as a journalist for the summer semester. First of all, we'd like to stress thatthe candidates will independently collect the things interesting the student readers. We understand that the