《运营管理》英文教学大纲

1、运营管理课程编号：CMAG322课程类型：学科基础课总学时：54学时学分：3学分适用对象：工商管理专业先修课程：aiAGlll/CACClll/CFIN311Course DescriptionSupply chain management means the design, planning and control of the information flow, material flow and cash flow with a view to strengthening competitiveness. The supply chain composition structure an

2、d the operation directly relate to the whole management process of the enterprise; therefore, the course focuses on the operation and supply chain management on the premise of fast meeting the end-user need, make the response promptly to the unpredictable market demand, and realize optimized movemen

3、t for the entire supply chain.Learning objectivesThis is a course in management with an emphasis on real world applications. There are three basic objectives for this course:1. To develop some simple models that can be usefully applied to generate realistic predictions about the behaviors of importa

4、nt economic variables.2. To apply the models and management concepts to understand and interpret current world management issues.3. To familiarize with some basic ideas of management analysis and business problems faced by managers in their daily operations, such as project management, process analy

5、sis, quality management, supply chain design, facility location, inventory control, etc.Teaching MethodsThis course contains lectures, class discussions, homework, quizzes, presentation, self-study and exams etc.Study timeTo do well in this course, you need to devote time outside of class for practi

6、ce and proper preparation. A typical student should need 10 hours of no-class time each week during a regular 20-week semester. Doing this theory paper requires READING time.I encourage all of you to do all assigned homework and practice extra questions.Attendance and Class ParticipationRegular atte

7、ndance and class participation are expected of all the students. Since the course covers gieat deal of materials that's why its veiy important tiyiiig to attend EVERY class on time. Absence which is more than 1/3 of the total teaching hour(16*4/3=21 hrs) will cause an F (a failing grade) directl

8、y. And I will record iattendance by random checking. Take class discussion and group assignment serious as your distribution and contribution for your team will a Sect the whole group's finals.Homework AssignmentsIf you do not attempt to complete the assigned homework its unlikely that your perf

9、ormance in the course will suffer. Most assignments are taken from the textbook. Students who do NOT complete assignments or copy from others will cause dangerous in grade appraisal.PresentationEach group is going to be expected to give a 20 minutes presentation. The topic can be selected from the t

10、extbook or lectures. A summary relating to the topic is required before your presentation.Quizzes and ExaminationsThere will be at least 2 quizzes during the semester. Quizzes may or may not be announced in advance. Quizzes will test your knowledge of both concepts and the application of those conce

11、pts. Midterm and final exam may be composed of multiple-choice questions and essay questions etc. Supplementary exams can be applied if students fail the lsl attempt.Academic IntegrityCheating or plagiarism includes copying others5 work or in the exam will not be tolerated. It will result in discipl

12、inary action in accordance with the university policy if a second violation occurs. Any type of cheating in the midterm or final exam will lead a nullification result.Course EvaluationBefore MidtermAfter MidtermAttendance5%5%Participation5%5%Quizzes10%10%Presentation20%Mid-term exam20%Final exam20%T

13、otal40%60%Course scheduleWeek 1Chapter 1Week 2Chapter 2Week 3Chapter 3Week 4Week 5Week 6Week 7Week 8Week 9Week 10Week 11Week 12Week 13Week 14Week 15Week 16Week 17Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Mid-Term ExamChapter 11Chapter 12Chapter 17Chapter 18Chapter 19PresentationFinal Exam Revisio

14、nFinal ExamCourse contentsChapter 1 Operations and Supply Chain ManagementLearning objectives:1. Understand why it is important to study operations and supply chain management.2. Define efficient and effective operations.3. Categorize operations and supply chain processes.4. Contrast differences bet

15、ween services and goods producing processes.Chapter 2 Strategy and SustainabilityLearning objectives:1. Compare how operations and supply chain strategy relates to marketing and finance.2. Understand the competitive dimensions of operations and supply chain strategy.3 Identify order winners and orde

16、r qualifiers.4. Understand the concept of strategic fit.5. Describe how productivity is measured and how it relates to operations and supply chain processes.6. Explain how the financial markets evaluate a firm's operations and supply chain performance.Chapter 3 Product and Service Desi即Learning

17、objectives:1. Understand the product development process for both manufactured and service products.2. Demonstrate how the development of products can have significant economic impact on the firm.3. Align design with the desires of the customer by using quality function deployment (QFD) concepts.4.

18、Explain how design can significantly impact manufacturing cost.5. Be introduced to product development performance measures.Chapter 4 Strategic Capacity ManagementLearning objectives:1. Recognize the concept of capacity and how important it is to “manage” capacity.2. Explain the impact of economies

19、of scale on the capacity of a firm.3. Understand how to use decision trees to analyze alternatives when faced with the problem of adding capacity.4. Describe the differences in planning capacity between manufacturing firms and service firms.Chapter 5 Process AnalysisLearning objectives:1. Recognize

20、three basic types of processes: a serial flow process, parallel processes (such as what happens in a restaurant), and logistics processes.2. Understand basic flowcharting of processes.3. Explain how to analyze processes using Little's law.4. Understand how to calculate process performance measur

21、es.Chapter 6 Production ProcessesLearning objectives:1. Understand the idea of production process mapping.2. Demonstrate how production processes are organized.3. Explain the trade-offs that need to be considered when designing a production processes.4. Describe the product-process matrix.5. Recogni

22、ze how break-even analysis is just as important in operations and supply chain management as it is in other functional areas.Chapter 9 Six-Sigma QualityLearning objectives:1. Understand total quality management.2. Describe how quality is measured and be aware of the different dimensions of quality.3

23、. Explain the define, measure, analyze, improve, and control (DMAIC) quality improvement process.4. Understand what ISO certification means.Chapter 11 Global Sourcing and ProcurementLearning objectives:1. Understand how important sourcing decisions go beyond simple material purchasing decisions.2. D

24、emonstrate the “bullwhip effect and how it is important to synchionize the flow of material between supply chain partners.3. Describe how characteristics of supply and demand have an impact on structuring supply chains.4. Know the reason for outsourcing capabilities.5. Illustrate what “green” sourci

25、ng is.6. Analyze the total cost of ownership.7. Calculate inventory turnover and days of supply.Chapter 12 Location, Logistics and DistributionLearning objectives:1. Describe what a third-party logistics provider is.2. Assess the major issues that need to be considered in locating a plant or warehouse facility.Chapter 13 Lean and Sustainable Supply ChainsLearning objectives:1. Describe how Green and Lean can complement each other.2. Explain how a production pull system works.3 Understand Toyota Production System concepts.4. Summarize important attributes of a lean suppl