PESTEL-analysisPPT课件

1、2021/7/241 PESTEL analysis2021/7/242Political-Government certaintywar, conflicts and terrorism influence the foreign investment-Government policiessupport for independent innovation and technological upgrading-Political trendspromote energy conservation and new energy vehicles-Public infrastucturefr

2、ee charge of the road and the comprehensive infrastructure to some extent stimulate the consumption -“Low carbon” energysuch as wind and solar energy is the object that the government promote-Taxesif the tax is luxury, it may limit the development of the auto industry2021/7/243Economical -Economy tr

3、ends absolutely, economic growth promote the improvement of the car industry-General taxation issuesif the tax rate is very high,then most people would prefer to rent a car rather than buy one -Market and product cyclemore and more people have one or more cars,and the update speed is accelerated-Eco

4、nomic downturnall this changes are generally welcome -Interest and exchange ratethis is something about the inport and export -Job growth/unemploymentthis will influence the income of people,so is the purchasing power2021/7/244Social-Consumer buying patternsage, occupations,lifestyle and ideas afffe

5、ct that different people have different demand and peferences-Ethnic/religious factorsto meet the requirement of environment protection, ethnic people may choose fuel-efficient cars-Advertising and Publicityadvertisement is necessary to let more people know about the car brand,so they would choose y

6、ou brand because they know your brand better-Living Standardspeople pursue the high quality of life,so they would choose premium car2021/7/245Technological-Research Fundingthe research fund is one of the most important part of technology, because if the fund is insufficient ,then the research and de

7、velopment (RD) ability will be weak and the lack of core technology come with it. -Maturity of Technologythe development of technology accelerate the renewal of car-Intellectual property issuesintellectual property rights not only affects the survival and development of demestic enterprises,but more

8、 relations with the countrys economic strength and prospects.so, the carmakers should protect their own technology-Internetthe internet allow consumer can get more information about the car they want, which is really convenient. meanwhile, the distribution channel is more wider.2021/7/246Environment

9、al-Climate factorsclimatic conditions have an effect on the use of car,so the corresponding service is needed to be pushed out to the market-Geographical conditions to a great extent, geographical conditions affect so many things,thus carmakers should provide the car with various performance for dif

10、ferent areas.-Road traffic conditions road traffic conditions will shorten service life,and have an impact on the normal work of carso the highway construction must keep pace with car industry2021/7/247Legal-Safety regulationssafety performance is also the problem that buyer focus on, in this aspect

11、 , VOLVO is the representative-Labor contract law-Environmental protection law-Industry competition law-Product quality standard-Consumers rights and interests protection law2021/7/2482021/7/249Internership:1.if the government crried out some policy concerning technology, then the RD department must react with it2.the environment protection is always the problem that government focus on 3. the law a