新编剑桥商务英语(高级)第三版4.2-4.36页

1、4.2 Presenting figuresVOCABULARYDescribing performance 1 The following six elements are importance when describing performance.l time phrases In the last five years our sales have remainded fairly stable.l verbs At the same time our direct costs have risen.l nouns This increase has put pressure on o

2、ur margins.l prepositons In response we have cut expenditure by about 15%.l qualities There has also been a slight increase in productivity.l causes and result As a result, our margins have actually improved.2 Think of words that could replace the underlined words in this sales figures presentation

3、about bicycle sales.Its been a roller coaster of a year with bicycle sales (1) going up and down unpredictably. After a poor start to the year -post-Christmas blues, I guess-sales (2) picked up in February and hit a (3) high poin in March, which is very early, compared to other years. It was probabl

4、y (4) due to the unusually warm weather, but who knows? Anyway (5) the result was that production had to go into overdrive to get the products out. (6) Over the next three months, things (7) stabilised and in July, when we normally do very well, sales actually dropped (8) a bit. At that piont, we de

5、cided to clear out our stock and started offering reductions in the retail price of bikes of (9) up to 40%. The strategy worked amazingly well and (10) resulted in a dramatic increase in sales, even though our margines (11) fell.3 Use these words to replace those underlined in the sales figures pres

6、entation in exerise 2. Were your suggestions different?it meant led to sharp recovered following levelled off peak as much as during decreased fluctuating because of slightly LISTENINGA sales forecast4 4.2 Rexil AG manufactures and sells pharmaceutical products. Anticipating customers needs (demand

7、forecasting ) providing vital information for the production and distribution divisions of the company. You will hear Anke Reigl present her forcast for sales of best-selling product, HAB, over the next six months. Listen and complete the notes taken at the meeting? Sales forecast for HAB-1st half 1

8、 First quarter:2-3% increase predicted ,based on . 2 Second quarter:7-10% increase following . 3 March figure lower, because last years high sales due to . 4 Sales will decline in April and May-reason is . 5 April much higher this year because of SPEAKING . Presenting figures 5 You are going to give

9、 a sales presentation. Choose one of the sales graghs below for youe presentation.l Note down possion reasons for the developments in the gragh.Exam Success InPresentations, involve your audience as much as possible:l Relate the subject to their expenriencel Ask rhetorical questionsl Invite question

10、s:use humourl Maintain eye contactl Give your presentation describing the development and the reasons. 4.3 Writing Test: In troduction and Part oneEXAM FORMATThe writing Test has tow parts, in which there are a total of four questions(you must answer two), and lasts one hour ten minutes. It carries

11、25% of the total marks.Part Writing task Length 1Describing and explaining a graph 120-140 words 2Choose one of three types : a letter, report or proposal200-250 words For all the question types the examiner is looking at your answer for :l a clear sense of the purpose for writing, and content which

12、 realises the task.l conciseness and clarity of expression.l an awareness of the target reader and appropriate style and formality.APPROACHPart oneYou will be given a gragh or pair of graghs to analyse, Explain and comment on.Follow these steps.l Read the instructions twice and make sure you underst

13、and what you are being asked to do.l Study the gragh(s) and decide what general trends they show and what you can conclude from these. Make short notes to help you.l Write the report with the following structure:-an introduction (explaining the subject matter of the graghs)-a main body (describing a

14、nd comparing each development in general terms)-a conclusion (explaining what conclusions can be drawn from the facts presentated in the graghs)l Do not describe the development of the curves in year-by-year or month-by-month detail.l When you have finished go over your text and check for basic gram

15、matical errors, eg consistency in use of tensese, subject-verb agreement, spelling mistakes.KEY SKILLAnalysing a gragh1 Here is an example about the numble of vehicles per capita of the worls population. Look first at the gragh. What are the main trends? What will be the effect of this in your view?

16、 Make brief notes on what you are going to say.2 Compare these notes with your own.l Steady rise in population (4.2bnto 7.7bn) l Rise in number of vehicles over same period 10%to 16% l Total number of vehicles more than double l Impact on oil reserves and pollution? 3 Read this preport analysing the

17、 gragh in exercise 1 on page 44. What do you note about:1 houw it is structured?2 the amount of detail in which the developments are described?The gragh shows the number of cars per 100 people over the period 1980 to 2020 relative to the growth of the worlds population.If we look first at the growth

18、 in population, we can see there is steady increase from 4.2 billion people in 1980 to 7.7 billion in 2020, with the most significant increase coming between 2000 and 2020. The number of vehicles per 100 people follows a similar trend, rising steadily over the same period. From ten cars per 100 people in 1980 it is projected to increase to sixteen