unit雅思阅读实用教案

1、 public service advertising public service advertising 公益广告 creative/ original advertising creative/ original advertising 创意(chun(chun y) y)广告第1页/共24页第一页，共25页。 puffery: a flattering commendation, esp. for promotional purpose （鼓吹(gchu)） 第2页/共24页第二页，共25页。Do they use puffery?Do they use puffery? 第3页/共2

2、4页第三页，共25页。第4页/共24页第四页，共25页。第5页/共24页第五页，共25页。第6页/共24页第六页，共25页。the ads: objective or subjectivethe ads: objective or subjectivea. a.This coffee is the bestyour friends will love you. This coffee is the bestyour friends will love you. b.b.This cat food will make your cat purr with delight.This cat foo

3、d will make your cat purr with delight.c. c.This all-wheel drive car will let you get 10kms for every litre of fuel.This all-wheel drive car will let you get 10kms for every litre of fuel.d.d.We design the best house in the world.We design the best house in the world.e. e.Sign up this credit card no

4、w, and get a 10% discount on bank fees.Sign up this credit card now, and get a 10% discount on bank fees.f. f.Bubbles! Kids favourite soft drinkBubbles! Kids favourite soft drink第7页/共24页第七页，共25页。 objective: based on facts subjective: based on opinions & feelings第8页/共24页第八页，共25页。The words: O or S

5、The words: O or S statement claim datastatement claim data assertion boast belief assertion boast belief 第9页/共24页第九页，共25页。Puffery in AdvertisementPuffery in Advertisement Matching Headings to Paragraphs Matching Headings to Paragraphs History of PufferyHistory of PufferyChecks on Deceptive Advertisi

6、ngChecks on Deceptive AdvertisingExamples of Companies Guilty of Deceptive Advertising Examples of Companies Guilty of Deceptive Advertising Reasons for Monitoring of Puffery in AdvertisingReasons for Monitoring of Puffery in AdvertisingSummary of Role of Puffery in Advertising Summary of Role of Pu

7、ffery in Advertising Definition of PufferyDefinition of PufferyPuffery that is AcceptablePuffery that is AcceptablePara APara APara BPara BPara CPara CPara DPara DPara EPara EPara FPara F第10页/共24页第十页，共25页。TRUE/ FALSE/ NOT GIVEN(NG)TRUE/ FALSE/ NOT GIVEN(NG)_ Some people argue against puffery because

8、 buyers might believe everything in _ Some people argue against puffery because buyers might believe everything in advertising.advertising._ A court case is a way of determining whether advertising is deceptive or not._ A court case is a way of determining whether advertising is deceptive or not._ P

9、uffery dates from the days of television commercials_ Puffery dates from the days of television commercials T TT T F F 第11页/共24页第十一页，共25页。_ Caveat emptor means that the seller has a responsibility for any problems with the _ Caveat emptor means that the seller has a responsibility for any problems w

10、ith the item sold.item sold._ “The worlds best coffee” is an example of puffery._ “The worlds best coffee” is an example of puffery._ “ The worlds safest chainsaw” is an example of _ “ The worlds safest chainsaw” is an example of puffery.puffery._ People should carefully check prices before they buy

11、 goods. _ People should carefully check prices before they buy goods. F FT TF FNGNG第12页/共24页第十二页，共25页。The writers main idea is:The writers main idea is:A.A. Puffery is part of advertising and is usually not Puffery is part of advertising and is usually not harmful.harmful.B.B. Puffery is a recent co

12、ncernPuffery is a recent concernC.C. Puffery doesnt occur very frequently.Puffery doesnt occur very frequently.D.D. Puffery is an American problemPuffery is an American problem第13页/共24页第十三页，共25页。Pay attention to the “words in bold”Pay attention to the “words in bold” p 47, part 9.p 47, part 9.第14页/共

13、24页第十四页，共25页。Words practice on p45-46Words practice on p45-46第15页/共24页第十五页，共25页。Enjoy the classical ads.Enjoy the classical ads. 第16页/共24页第十六页，共25页。Good to the last drop.Good to the last drop. To me, the past black and white, but the future is always color.To me, the past black and white, but the fu

14、ture is always color. 对我而言，过去平淡无奇(png dn w q)；而未来，却是绚烂缤纷。滴滴(d d)香浓，意犹未尽。（麦斯威尔咖啡）第17页/共24页第十七页，共25页。Obey your thirstObey your thirstA diamond lasts foreverA diamond lasts forever钻石(zunsh)恒久远，一颗永流传服从(fcng)你的可望第18页/共24页第十八页，共25页。Mosquito Bye Bye ByeMosquito Bye Bye ByeTime is what you make of itTime is

15、 what you make of itA Kodak MomentA Kodak Moment蚊子(wn zi)杀杀杀天长地久(ti (tin chng d jin chng d ji) )就在柯达一刻(yk)第19页/共24页第十九页，共25页。科技(kj)以人为本让我们(w men)做的更好第20页/共24页第二十页，共25页。Feel the new spaceFeel the new space感受(gnshu)新境界Just do itJust do it只管(zhgun)去做Start aheadStart ahead成功之路，从头开始The relentless pursuit

16、 of perfectionThe relentless pursuit of perfection不懈(b xi)追求完美第21页/共24页第二十一页，共25页。Come to where the flavor isCome to where the flavor is Marlboro country. Marlboro country.光临风韵(fngyn)之境万宝路世界Take time to indulgeTake time to indulge尽情(jnqng)享受吧！Intelligence everywhereIntelligence everywhere智慧(zhhu)演绎，无处不在The choice of a new generationThe choice of a new generation新一代的选择第22页/共24页第二十二页，共25页。 Homework: Homework: Write a short passage of ad effects on buying.Write a short passage of ad effects on buying.第23页/共24页第二十三页，共25页。谢谢您的观看(gun