跨境电商英语（B卷）期末考试卷模拟试卷带答案测试卷练习题复习题

1、跨境电商英语期末试卷（b）part 1. useful expressions （共 15 小题，每小题 1 分，合计 15 分）directions: the following is a list of terms related to cross-border e-commerce. after reading it, you are required to find the items equivalent to those given in chinese in the table below.1.利润率2.浏览量3.海外仓4.商业快递5 .佣金6.标题描述7.良性循环8.属性词9

2、.销售额10.批发价11.物流模板12 .追踪号13 .转化率14.跳失率15 .清关part 2. translation （共6小题,16-20题每小题3分,21题10分，合计25分） directions: this part, numbered 11 to 16, is to test your ability to translate chinese into english of the five sentences. no. 16 is to test your translation ability of paragraph from english into chinese.

3、16. 你该如何从激励的竞争中脱颖而出呢？17, 这两款产品价格相差很大。18 .顾客如不满意可以全额退货。19. 赢得这份合同对这家公司的成败至关重要。20. 该公司旨在年轻消费者中培养品牌忠诚度。21. the development of cross-border logistics in china is relatively slow. the development of logistics and cross-border e-commerce are complementary to each other. logistics occupies an important par

4、t in whether cross-border e-commerce is satisfactory. companies should compare a variety of cross-border logistics modes for comprehensive consideration and choose the best logistics method of cross-border e-commerce based on their own situation. they can also create new logistics methods according

5、to the needs of business and customer, and create more customer value through upgrading logistics services for cross-border e-commerce.part 3. reading comprehension (共 15 小题，每小题 2 分，合计 30 分)directions: read the following passages. after reading them, you should decide whether each statement is true

6、(t) or false (f).passage 1in business, a single transaction to the business is only the value for a single time, or a single trade to buyers and sellers means only the profit for a single time. in order to allow buyers and sellers to gain profits continuously through transactions, there must be a me

7、thod to help buyers and sellers to form a strong connection. this does not only mean the value for a certain period of time, but also the added value of business. because this strong connection creates new values such as brand value and service value, which is unrelated to the transaction itself.the

8、 difference between the customers on the cross-border e-commerce platform and in the traditional international trade lies in its uncertainty. it is not difficult for us to understand that the maintenance and the establishment of customer connection on cross-border e-commerce platforms is a more comp

9、licated process than in traditional international trade. however, customer maintenance is the key to cross-border e-commerce. according to the study, the cost of developing a new customer is five times as that of retaining an old one. so how do we maintain customer relationships and establish a clos

10、e connection with our customers on cross-border e-commerce platforms? this requires us to consider the basis of cross-border e-commerce platform, and carry out the following activities:l collect customer information, build customer databasesellers should collect detailed information on customers'

11、; personal information, purchase history, buying preferences and concerns. these are all "clues" that can help sellers understand the customer's preferences. after knowing these, the seller can provide customers with personalized service.1. maintain regular contact with old customersin

12、 order to retain and maintain good relationships with customer, many cross-border e-commerce sellers w川 send e-mail or cards to customers on holidays or customers9 birthday. it can change the business relationship into friend relationship, and help the sellers to follow up with the customers.2. repl

13、y old customers9 email without delayold customer5 email must be replied on the same day. if you encounter a complicated problem, and cannot reply on the same day without the cooperation from other sides, we must promptly inform the customer. for example: "mail received, and is being processed”.

14、 even so, you must reply that customer no more than three days later.4. ensure product qualityproducts must go through strict quality inspection and the quality of products must be ensured. only the quality is ensured will the company develop better, and the customers will repurchase these high-qual

15、ity and inexpensive products. over time, it will form a positive "ecological circle”.5. pay old customers a return visit regularlythe so-called return visit is the planned tracking service to old customers. it can be an email, inviting the old customers to give feedback about the recent quality

16、 andservice of products and other suggestions. in short, the aim is to let buyers know that the seller is really buyer-centered, and want the buyers to have a better shopping experience in the future.22. the maintenance customer connection on cross-border e-commerce platforms isa more complicated pr

17、ocess than in traditional international trade. ()23. the seller can provide customers with personalized service based on theirpreferences.()24. the seller cannot change the business relationship into friend relationship.( )25. the seller must reply that customer no more than five days. ()26. only th

18、e quality is ensured will the company develop better. ()passage 2as customers cannot see the real products (services) through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website (or app). customers are more concerned about the consiste

19、ncy of the products and the advertising. in this case, customers will inquire of the customer service staff about the products through e-mail or social media. customer service staff should be proficient in professional knowledge about all the products, have good promotional skills, respond timely an

20、d effectively, so as to put away customers9 worries before buying products, promote customers to purchase and improve customer conversion rate.product quality is the foundation and source of healthy development of e-commerce, and the core competitiveness of sustainable management of a company. as th

21、e e-commerce platforms only provide pictures and description of products, buyers are unable to determine the quality. before ordering the products, the buyer may inquire about the quality of them. customer service staff should be patient and truthfully answer the corresponding questions about qualit

22、y, trying to win orders.when sellers release a product, they should describe the product materials accurately, especially for products like bags and shoes. the price will differ a lot for different materials they use. the price of some leather products like bags and shoes are high, so the buyer will

23、 worry about the authenticity of the material. receiving such inquiries about the material, the seller should communicate with the buyer sincerely. it is best to attach some relevant customer reviews to eliminate buyers' doubts and promote the transaction.as for product specifications and size i

24、ssues, the seller will generally describe on the product details page, but it does not exclude some buyers who will ignore this information. in the event of inquiries about product specifications and size, the seller should repeat the detailed specifications and size of the product and guide the buy

25、er to confirm the specifications and size on the product details page again. in addition, some products of cross-border e-commerce are for domestic sales, so there will be size issues, especially for products like clothing and shoes. there are many disputes arising from different size standards, so

26、it is a troublesome problem for many sellers. how to avoid such disputes? in addition to carefully set the size chart, the seller should respond the size questions in details and with patience, which will play a significant role in avoiding disputes and improving customer experience and satisfaction

27、.27. customers are more concerned about the consistency of the products and theadvertising since they cannot see the real products. ()28. customer service staff should be proficient in professional knowledge about allthe products.()29. product packaging is the foundation and source of healthy develo

28、pment ofe-commerce.()30. there are many disputes arising from different size standards. ()31. in most cases, the buyers are not worried about the authenticity of the material.( )passage 3unlike domestic online customers, most cross-border customers do not bargain with sellers in most cases. most of

29、the buyers will decide whether to place the order based on the released price. some of the unpaid orders may result from the high price of the product or shipping. the seller may communicate with the buyer timely and understand the reasons for the unpaid order. if you do not get a reply, you may tak

30、e the initiative to adjust the price of the product or shipping to regain buyers' focus and improve the conversion rate.but some customers will bargain with the seller for discount before placing an order. for them, the seller should analyze the purpose of bargaining, respond and deal with it sp

31、ecifically. for some products with limited profit margin, the seller should reject the request by emphasizing quality advantage, price advantage over similar products or good reputation, and guide buyers to increase the order number to obtain a discount. for some products with considerable profit ma

32、rgin, the seller should not immediately cut the price after the counter-offer from the customer, but should pretend to ask the supervisor's approval and reply later, so that buyers do not think the released price unrealistically high.in addition, there are some small wholesale customers on the c

33、ross-border e-commerce platform. many foreign small buyers favor online orders because of thedelivery speed, payment after arrival of products, low risk and relatively high security etc. for them, the seller should give special attention and actively follow up with the inquiry. they should negotiate

34、 about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. on the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the bulk

35、price button to see the product's default wholesale price. on the other hand, in order to attract small wholesale customers, the seller can also make clear the wholesale discount or indicate the buyer to write to negotiate about the discount on the home page or product description page. when fac

36、ed with inquiry from a large wholesaler, the seller must seize the opportunity and reply in details, including the style, the amount of purchase and the corresponding offer. the offer usually includes shipping, and should have price advantage, making the buyer feel that he receives a large discount.

37、32. some customers will bargain with the seller for discount before placing an order.( )33. for some products with considerable profit margin, the seller should reject therequest.()34. many foreign small buyers favor online order just because of the low productprice.()35. retaining small wholesale c

38、ustomers will bring great advantages to the positivecycle of online stores. ()36. when faced with inquiry from a large wholesaler, the seller must seize theopportunity and reply in details. ()part 4. writing (共3小题,28.30题每小题10分,合计30分)directions: this part is to test your ability to do practical writi

39、ng. suppose you were a customer service representative. now you are required to write reply letters to your customers according to the following information.37.hi, would you please tell me what the shipping method do you offer and when i can get my package if i order the product from your store? tha

40、nk you.38.dear sir,several of my customers have recently expressed an interested in your handmade carpets. how would you wrap the carpet for not damaging during the transportation?39.hi, i am a reseller and i would like to buy large quantity of your briefcase. what's the wholesale price?跨境电商英语期末

41、试卷（b）标准part 1. useful expressions （共 15 小题，每小题 1 分，合计 15 分）1. profit margin2. page view3. overseas warehouse4. commercial express5. commission6. title description7. positive cycle8. attribute words9. sales volume10. bulk price11 .logistics template12. tracking number14. bounce rate13. conversion rat

42、e15. customs clearancepart 2. translation （共6小题，16-20题每小题3分，21题10分,合计25分）16. how can you stand out from the fierce competition?17. these two products differ greatly in price.18. dissatisfied customers can return the product for a full refund.19. winning this contract is crucial to the success of the

43、 company.20. the company aims to create brand loyalty among young consumers.21. 我国的跨境物流发展相对缓慢，物流与跨境电商的发展是相辅相成的关系, 最终跨境电子商务是否满意，物流占据了重要的一环。企业在发展跨境电子商 务的过程中，应该根据企业自身的实际情况，对各种跨境物流模式进行综合考 量，选择适合自己的跨境物流模式，并可以根据企业和客户需要进行适当地跨 境物流模式创新，通过物流服务能力的提升为跨境电商创造更多的顾客价值。第16-20小题翻译评分细则如下：1）每句3分。译文正确，结构、语法和用词无错误，给3分；2）

44、句子结构错误扣1-2分。语法和用词错误酌情扣0. 5-1分；第21小题翻译评分细则如下：1-4分 翻译条理不清，表达思想不清楚，有较多的严重语言错误。5-7分 翻译基本切题，有些地方表达思想不够清楚，有一定的语言错误。8-10分 翻译切题。表达思想清楚，连贯性好。基本上无语言错误或少量错误。part 3. reading comprehension （共 15 小题，每小题 2 分，合计 30 分）22232425262728293031ttfftttftf3233343536tffttpart 4. writing （共3小题，37-39题每小题10分,合计30分）37.dear xxx,thank you for your inquiry about the shipping and delivery time. we offer free shipping to most countries in the world by china post registered air mail. it usually takes 7-21 days to reach your country. if you need the item urgently, we also of