牛津英语模块四unitReadingPPT课件

1、Unit 1 AdvertisingReading第1页/共47页Advertisements 第2页/共47页1. Do you like advertisements? Where can we find them? 2. Do you think advertisement play an important role in our lives? Why or why not? 3. How many types of advertisement do you know? What are they? Show some example?Lead-in第3页/共47页第4页/共47页第5

2、页/共47页Quick look Take a quick look at the title and the subtitles (小标题). What do you think might be discussed in the article? 第6页/共47页Fast-reading1. What do ads try to persuade people to do?To buy a product or service, or to believe in an idea.2. What does PSA stand for?Public service advertisement.

3、第7页/共47页3. What do PSAs aim to do?They aim to teach us and help us lead better lives.第8页/共47页Introduction of subjectSupporting detailsConclusionReading strategy: reading expository writingstructure Para 1Para 2-5Para 6The same structure exists in each part.第9页/共47页Supporting detail 1 What is an adve

4、rtisement? Supporting detail 2 Does an advertisement tell people the complete Truth?Supporting detail 3 Public service advertisements Questions第10页/共47页Read the text again and answer the questions.1. Where are advertisements usually found?They are usually found in newspapers and magazines, on the In

5、ternet, radio and television.第11页/共47页2. What is the major distinction between commercial advertisements and PSAs?A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people

6、 about health, safety, or any other problem that affects public welfare.第12页/共47页3. Why are some of the advertisements clever according to the article?4. When did China begin a nationwide public service advertising campaign?Because even if an ad does not lie, it does not mean it is altogether innoce

7、nt.In 1996.第13页/共47页5. Why should we follow the advice in PSAs?Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.第14页/共47页T or F 1. Most people are not aware of how many ads are around them.2. Advertisements are always meant to promote a prod

8、uct or service.3.PSAs are only found in newspapers and on TV.4.PSAs and commercial ads use some of the same methods.5.Commercial ads can often give us valuable information about how to live our lives.6.An ad warning people against smoking is an example of a PSA.第15页/共47页Fill in the chartTypes of ads

9、SimilaritiesDifferences exam-plesplaces foundmethods usedpurposesValidityCommercial ads PSAs第16页/共47页 SimilaritiesPlaces foundMethods used _ language_ picturesNewspapers MagazinesThe internet RadioTelevisioncleverattractive第17页/共47页Types Differences Purposes validityComme-rcial adsPSAsTo promote a p

10、roduct or serviceTo educate people about health, safety or any Other problem affects public welfareThey are not altogether innocent.They are helpful and we can learn a lot by following the advice they give.第18页/共47页 examples Commerc-ial adsPSAs“Bright-teeth fights bad breath!”“You are proud of your

11、cooking, so shouldnt you buy the very freshest food?”“Yes to life, no to drugs”“Knowledge changes life”“Project Hope educating every child”“When you smoke cigarettes, 第19页/共47页Choose the words below to finish the authors e-mail to a professor who helped her with her research.dealing with comments ca

12、mpaigns promote benefit cheated even if fool Consolidation第20页/共47页Dear Professor Liu Kai, I want to thank you for offering me such useful advice _ my research. I have just published my article about advertisements on our school website, and have already received many kind _ about it from my readers

13、. The information I found has really helped me educate others in the ways in which companies _ their products. dealing with comments promote第21页/共47页Before I consulted you, I had no comprehension that a company might try to _ people into buying a product or service. Now, _ there are exciting picture

14、s and clever language in an ad, I will remember to think before I buy something so that I will not be _.I will also pay a lot more attention to the public service ad _. fooleven ifcheated campaigns第22页/共47页Now I know how they can _ society. I will encourage my friends to pay more attention to them a

15、s well. Thank you again for helping me find so much useful information!YoursQian Lilibenefit第23页/共47页I hope that after they read my article, my schoolmates will understand that PSAs are _ to educate us about _ issues, and that commercial ads are meant to _ products or services. Before our talk, I di

16、d not think very much about how an advertiser might be trying to trick _ into buying a product or a service. Now I think I will be much smarter about what things to buy. public welfarecustomerspromoteintended 第24页/共47页Even if there are lots of exciting images and language, I will remember to think a

17、bout the things I buy. I will also pay a lot more attention to the _ public service ad _ ,because now I know how helpful they can be. I will _ my friends to pay attention to them as well.Thank you again for helping me find so much useful information!Yours faithfully,Qian Lilinationwide campaigns enc

18、ourage 第25页/共47页DebateGroup A: Advertising has a positive effect on our lives.Group B: Advertising has a negative effect on our lives.第26页/共47页Language points 第27页/共47页1. We are so used to them ( line 1) be used to do / doing sth. -get accustomed to used to -happened in the paste.g.I am not quite us

19、ed to living here/city life. I used to live in Nanjing.Ex: The new machine _production. However I_it.A. is used to increase; am not used to controllingB. is used to increasing; dont used to controlC. used to increase; dont used to controlD. used to increasing; am not used to controlA注意被动语态的区别！注意被动语态

20、的区别！第28页/共47页2. I did some research on（line 2) to share with you.(line 3)research: 1) N. do/conduct research on:我正在做关于广告的研究。2) V. to study商人研究市场很重要。share with: use sth. together withe.g. Id like to share my book with you. She _ my troubles as well as my joys. A. shares with B. shares (in)I am conduc

21、ting research on advertisements.Its important for a businessman to research the market.Bshare sth. with sb.第29页/共47页3. encourage peoplebelieve in an idea (line 6)encourage:give support or confidence to sb.Dont encourage bad habits in a child.老师鼓励她看英文电影。The teacher encouraged her to watch English fil

22、ms.believe in: to have firm faith inMany people believe in God. Ex: believe/believe in I dont _ ghosts. I _ that stories of ghosts were made up by human beings.believe inbelieve You can do it well!第30页/共47页4. for free, and are intended to(line 11)for free:free of charge/without paymentYou can take t

23、he ticket for free.每个孩子都会得到一本免费的书。intend to: design/mean to do sth.I intended to do it, but Im afraid I forgot.What he said at the meeting _ make us to support his idea. A. intended to B. intends to C. was intended to D. is intended to Every child will get a book for free.C第31页/共47页5. China has stro

24、ng laws to protect people from (line 14)protectfromkeep sb/sth safe fromWe should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。More relative phrases:People usually wear sunglasses to protect their eyes from being burned by the tect/prevent(from)stop/keepfrom第32页/共47页6. from adverti

25、sements that lie or (line 14)lie: lied (pt, pp), lying (pres p) vt.说谎 to sb. about sth.She was lying! She lied to me about her age!lie: lay (pt) lain (pp) lying(pres p) vi.平躺He has lain in bed since this morning.lay: laid (pt, pp) laying (pres p) vt. 放置He laid his hand on my shoulder.Ex: He _ the bo

26、ok on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.laidlainlying第33页/共47页7must be aware of the methods (line 16)be aware of: realizing sth. that existsAre you aware of the importance of learning a foreign language?你知道是什么时候了么？be aware that: having know

27、ledge of sth./sb.She became aware that something was burning.我很清楚吸烟有害健康。Are you aware of the time?Im well aware that smoking is bad for our health.第34页/共47页8. connect them to the food(line 25)connect: bring together/joinThe two cities are connected by a railway.She is connected with a famous family.

28、You should not connect the two differentthings to each other.我这就给你接通王先生的电话。connection: N. in connection with他们与这个案件有关联。Ill connect you with Mr. Wang immediately. They are in connection with the case.第35页/共47页9. We must not fall for this kind (line 26)fall for sth.: to be trickedYou should be clever

29、enough not to fall for his tricks.他说他是学生我信以为真。fall guy: person who is trickedHow could you be easily cheated by his words?You are really a fall guy.fall for sb: be attracted to sb.They met, fell for each other and got married six weeks later. More phrases about fallHe said that he was a student and

30、I fell for it.第36页/共47页 fall down: The plan fell down because it proved to be too expensive.fall into sth:You can not fall into the bad habitsmoking a lot.fall off:The production has fallen off since last month.fall to doing sth:They fell to thinking about what had happened to them.第37页/共47页10. ads

31、play tricks on (line 28) play tricks on: play a joke on Children, as well as adults, usually play tricks on each other on Halloween. 老师要求我们不要再捉弄对方了。老师要求我们不要再捉弄对方了。The teacher asked us not to play tricks on each other any more.trick: V. trick sb. into doing sth.She tricked him into giving her all his money.第38页/共47页11. A commercial advertisement is one which someone has paid for to advertise a product or service.句中which引导一个定语从句，修饰先行词one。 pay for 付款, 偿还 Let me pay for dinner this time. Hell have to pay for what he has done. 第39页/共47页 pay up 全部付清pay back 偿还，回报pay off 偿清（欠