中医药的网络推广

1、Bar-llan University Graduate School of Business International MBA ProgramMarket ingDr. Amir flin t-GoorMARKETING PLAN (Outline)Traditi onal Chin ese Medical CareThe Global Network for TCM Service11/3/2003TABLE OF CONTENTSPlan Summary2History/ Man ageme nt/ Orga ni zati ons 2Product/Service Descripti

2、o n 2Market & Customers 3Competitors 4En vir onment 5Objectives 5Marketing Mix 5Proforma Finan cial Report 5Plan SummaryTraditional Chinese Medical Care (TCM) is famous in the world. We can usually find TCM secti on offices in the Israeli hospitals(For example:the sect ion for Chin ese physiothe

3、rapy in Sherre Zedak hospital in Jerusalem ;Acup uncture and traditi onal herbs to treat can cer in Herzliya hospital, etc ),also in most hospitals in the world. But compare to the profound TCMCare, what we can find in Israel and in the other countries is only a small part of the TCM. Depe nd on Int

4、ern et, we are going to do a great job to offer a perfect service to our customers in Israel and the people all over the world: Traditio nal Chi nese Medical Care - The Global Network for TCM<Missi on stateme nts>“ Make a healthier world ” ： We will provide safe and effective productsto our cu

5、stomers all over the world and comprehensive online TCMservices to make a healthier world.History/ Man ageme nt/ Orga ni zati ons(PASS OVER)Product/Service Description1) Offer the TCMnformationto the customers and related organizations.2) Offer the services to the customers and related organizations

6、.To the in dividual customerThe basic kno wledge of TCM: The differe nee betwee n the Western Medici ne (WM) system and the TCM system; The adva ntages and emphasis of the TCM, Chin ese herbal medici ne. Chin ese acup un cture, Fit-i n massage, Qigong, Shadowbox ing etc.The Database and introduction

7、of well_ known TCMsection officesall over the world.The Database of the first-class Chinese Hospitals and herbalist doctors.Customers Online DatabaseThe kno wledge of Self-health-care by TCMOnline Search: symptom disease TCMOn li ne Con sultati on (website or email)Online diagnoses and Joint- diagno

8、sesfrom differentcountries(The video meeti ng through the broadba nd)Disease AlertE-Trade service: B-2-C(In come source)1) Especially for the E-trade of superior TCM products2) The registered customers will get characteristic services.To the orga ni zati onal customers (related orga ni zati on s):Pl

9、atform:for the technical intercommunion of Western MedicineScie nee and Traditi onal Chin ese Medic ine Scien ce;Tech-cooperatio n.(In come source)Win dow: To issue the pate nts, to issue the supply & dema nd.Con sulta nt: Internet Survey(In come source)Advertis ing(In come source)E-Trade servic

10、e: B-2-B (In come source)1) Collect (website) the Dema nd and Supply in formatio n(in dividual & orga ni zati on) from our customers all over the world.2) Make the order to the suppliers and delivery the products.3) Make profit form the service fee.Market & CustomersTCM and WM have differe n

11、t emphasis and adva ntages.TCM: 1)Use herbal medici ne, almost has no side-effect;2) emphasize on Recuperat ing and daily health care.More and more Israeli and Western people recog nize that TCM is a good choice to help them healthier, to improve their living quality. They are in terested in gett in

12、g more kno wledge about TCM and use the TCMto their daily self-health-care. And the patients, especially the chronic disease patients prefer to use the TCMto avoid the side-effect caused by the western medici ne.So our target markets and customer are the people all over the world. Especially the dev

13、eloped coun tries' markets.From our website, we issue all the information they need, we offer our services(long-distance-diagnose,online consultant,onlinesurvey and so on) through Intern et, and we deliver the products (B-2-B/B-2-C) to our customers.CompetitorsDirect Competitors: In Chi na, ther

14、e are some compa ny offering the similar services. Such as ' ' etc.In direct Competitors: Some Chin ese compa ny made bran ches overseas to sell their products. For example: Tian Shi' is a Chin ese compa ny, they have more tha n 50 in terlock ing shops in Israel to sale the Chin ese heal

15、th-care medici ne.Pote ntial Competitors: More and more star-up compa ny will come to share this market.Stren gths:Background: Have many years experience in this market in China. Locati on: Headquarters in Israel and China. We can use Israeli high-tech no logy to enhance our on li ne service; and we make full use of Chin ese resource of TCM.Prici ng policy: low costlow price.Man ageme nt - Every one has an MBA from Bar-Ila