学术英语Unit6课后练习答案中小学堂

1、学术英语学术英语 管理管理consumer behavior1课堂特制 text a critical reading and thinking overview supplementary information language building-up specialized vocabulary formal englishconsumer behavior influencersunit 6consumer behavior2课堂特制unit 6consumer behaviortext aoverview text analysiscritical reading and think

2、ing different kinds of consumer behavior(para.3) some _ _ others _ _ others _ _ still others _ _are focused people on a mission trying to fulfill a specific list of goods.slowly compare products side by side, deciding what they want as they go along.wander the aisles looking for inspiration as to wh

3、at they should prepare for the week.are focused on getting the best deals through sales, coupons and volume deals.3课堂特制critical thinkingthere are other influencers on consumer behavior for example, customer service, as mentioned in text b. what category do you think it belongs to, environment factor

4、s or culture factors?4课堂特制unit 6consumer behaviortext alanguage supportcritical reading and thinking1. others are focused on prepare for the week. (line 4, para.3) 其他人正集中精力通过购买打折产品、使用优惠券和大其他人正集中精力通过购买打折产品、使用优惠券和大批量采购的方式买到最实惠的东西。另外，还有人在走道上批量采购的方式买到最实惠的东西。另外，还有人在走道上徘徊，寻思着本周还有什么要准备的徘徊，寻思着本周还有什么要准备的。5课堂

5、特制unit 6consumer behaviortext alanguage supportcritical reading and thinking2. this family was in the know and could afford expensive western brands. (line 3, para.10) this family is familiar with the high-grade and expensive western brands and could pay for it. in the know: informed, aware 知内情的知内情的

6、6课堂特制unit 6consumer behaviortext alanguage supportcritical reading and thinking3. a laundry detergent full of bleach may deliver, this may be a huge disaster. (line 4, para.18) 含有大量漂白剂的洗衣粉可以为一味追求洁净的市场含有大量漂白剂的洗衣粉可以为一味追求洁净的市场提供超白的衣物，但是对于一个有环保意识，或者饮用水提供超白的衣物，但是对于一个有环保意识，或者饮用水匮乏的市场来说，这恐怕是一场大灾难。匮乏的市场来说，这

7、恐怕是一场大灾难。7课堂特制unit 6consumer behaviortext a language building-up collocations 1. marketing campaign 市场营销（活动）市场营销（活动） an effective marketing campaign helps determine the success of a product or promotional launch. exceptionally creative and appealing marketing campaigns can win new customers for the

8、business, and help the company to outperform its competitors and dominate the markets.8课堂特制unit 6consumer behaviortext a language building-up collocations 2. stem from （起）源于（起）源于 nervous illness can stem from being treated inconsiderately in childhood. do your money problems stem from addictive beha

9、vior? overspending, gambling and other addictive behaviors can drain your bank account.9课堂特制unit 6consumer behaviortext a language building-up collocations 3. in the know 知内情的知内情的 i have got to find someone in the know, so i can get my business off the ground (=to succeed initially). im sure hes goi

10、ng to resign, for it was told me by someone who is in the know.10课堂特制unit 6consumer behaviortext a language building-up collocations 4. hold true for 适用于适用于 some political stereotypes hold true for liberals and conservatives. keyness theory does not always hold true for all economic problems.11课堂特制u

11、nit 6consumer behaviortext a language building-up collocations 5. be obsessed with 痴迷于痴迷于 brands should be obsessed with creating concept innovations. the dictator was obsessed with the illusion of a world conquest.12课堂特制unit 6consumer behaviorspecialized vocabularytext a language building-upmatch t

12、he words in column a with those in column b and then translate thecollocations you have got into chinese.adfhbcge13课堂特制unit 6consumer behaviorspecialized vocabularytext a language building-upmatch the words in column a with those in column b and then translate thecollocations you have got into chine

13、se.adfhbcge消费者行为消费者行为消费驱动的文化消费驱动的文化打零工的人打零工的人经济上的成功经济上的成功区域性品牌区域性品牌营销活动营销活动流动性大的社会流动性大的社会大批量交易大批量交易14课堂特制unit 6consumer behaviorspecialized vocabularytext a language building-upcomplete the following sentences with the correct form of the terms in the box.a specific list of goodsglobal brandactual p

14、roduct15课堂特制unit 6consumer behaviorspecialized vocabularytext a language building-up status symbol comparing productspackaging and advertising good marketing16课堂特制unit 6consumer behaviortext a language building-upsignpost language classification here are some common classification transitions andclu

15、e words for your reference. the first (kind/type/group/class, etc.) ; the second ; the third some ; other sort, classify, categorize form, category, group, class, kind17课堂特制unit 6consumer behaviortext a language building-upsignpost language classification key to the exercises (p129)1. different kind

16、s; some; others; others; still others2. two3. one; another4. some; other18课堂特制unit 6consumer behaviorformal englishtext a language building-upthe following sentences are selected from text a. replace the underlined formal words with less formal ones.taskrulessymbolobservedachievement19课堂特制unit 6cons

17、umer behaviorformal englishtext a language building-upuncontrolledthrown awayfairly largegreatdevelopingclimax20课堂特制unit 6consumer behavior text b the customers revenge critical thinking and reading supplementary analysis collocations suggested answers21课堂特制unit 6consumer behaviortext blanguage supp

18、ortcritical reading and thinking1. in the final sequence, the man probabilities. (line 1, para.3) in the last part of the video, the men said a lot of chance rates about the happenings of certain things quickly without pause. reel sth. off: say or repeat sth. rapidly without having to stop or think

19、about it 一口气说或重复某事一口气说或重复某事 22课堂特制unit 6consumer behaviortext blanguage supportcritical reading and thinking2. nor will we ever be if i can help it, jim thought, as he snapped his laptop shut. (para.5) jim told himself he would try his best to avoid such bad service in his company when he shut down

20、his laptop with a snap. 23课堂特制unit 6consumer behaviortext blanguage supportcritical reading and thinking3. another nail in their coffin, he thought. (line 4, para.6) the phrase “a nail in ones coffin” means sth. that makes the end of failure of an organization, someones plans, etc.24课堂特制unit 6consum

21、er behaviortext blanguage supportcritical reading and thinking4. executives had high hopes that would excite wall street. (line 4, para.8) 高管们迫切地希望，高管们迫切地希望， 新上市的新上市的andromeda xl车型车型目前的强劲销售势头能得到华尔街的青睐。目前的强劲销售势头能得到华尔街的青睐。 25课堂特制unit 6consumer behaviortext b language building-up collocations 1. reel o

22、ff 一口气说出一口气说出the headmaster can reel off the names of all the children in the school.harry can reel off the names of all the presidents of the united states in less than a minute.26课堂特制unit 6consumer behaviortext b language building-up collocations 2. in unison 完全一致地完全一致地 e.u. must act in unison for

23、 climate change negotiations. military leaders have long known that marching in unison makes for a tight-knit(紧密团结的紧密团结的) platoon(军队军队,队伍队伍).27课堂特制unit 6consumer behaviortext b language building-up collocations 3. on the receiving end of 遭受遭受 the party in power soon learns what its like to be on the

24、 receiving end of political satire. in answering this question, you might want to draw on any experiences you have had of being on the receiving end of “racialisation”(种族化种族化) of this kind.28课堂特制unit 6consumer behaviortext b language building-up collocations 4. take revenge on 报复报复in order to take r

25、evenge on the enemy who killed his father, he has been enduring humiliation in order to survive.a dentist takes revenge on ex-boyfriend by pulling out all his teeth during dental surgery just two days after he dumped her for another woman.29课堂特制unit 6consumer behavior suggested answerstext b in text

26、 b, the author provides three examples of customer service. read the text and then complete the following table. treating passengers like prisoners overbooking its seats surly attendants lost baggage 30课堂特制unit 6consumer behavior suggested answerstext b offering a comprehensive warranty on all its n

27、ew vehicles as part of its massively promoted red carpet program, covering everything from transaxle repairs to the paintwork; an atida credit card rewarding customers with accessories for their cars and apparel sporting the atida logo; providing returning customers with a free satellite radio; buil

28、ding a call center to reduce costs and call-waiting times, standardizing and streamlining service for customers. 31课堂特制unit 6consumer behavior suggested answerstext b it seems like every time michelle calls to get help, they refer her to some new idiot who doesnt know anything, and she has to explai

29、n everything all over again. 32课堂特制unit 6consumer behaviorlistening 33课堂特制unit 6consumer behaviorlisteningdealing with unfamiliar words1if the words do not hinder your understanding of the major points, just skip them over.2use contextual information, common sense and background information to guess

30、 the word meaning. sometimes, the speaker might use paraphrases or definitions to explain new terms.3if you fail to figure out the meaning of an important word, just move on and listen attentively to the speaker. never let any new word distract your attention from the talk.34课堂特制unit 6consumer behav

31、iorlisteninglisten to a part of a lecture given by joseph pine, a writer and veteran consultant to entrepreneurs and executives alike. then define the following words according to the contextual information, common sense or background information.things that you grow in the ground, raise on the grou

32、nd or pull out of the groundremove/ to take or get sth outbeing treated like a commoditymaking according to requirementsthe economy where experiences are becoming the predominant economic offering35课堂特制unit 6consumer behaviorlisteninglisten to the lecture again and then answer the following question

33、s.four. they are agrarian, industrial, service-based and experience economies. we used commodities as a raw material to be able to make or manufacture goods.36课堂特制unit 6consumer behaviorlisteninglisten to the lecture again and then answer the following questions.goods have become commoditized.long-distance telephone service sold on price, price, price; fast-food restaur