新职业英语1基础篇Unit4

1、unit 4 productunit 4productunit 4 productcontentslistening & speaking4 warming-up1reading a2reading b3language lab7language lab7writing5mini-project6unit 4 productwarm-1-1 work in pairs. choose one product from each pair and explain why to your partner.sampleunit 4 productwarm-1-2unit 4 productw

2、arm-2 work in pairs and discuss the following questions.what factors do you need to consider before you buy a product? which one is the most important for you? why?before you make purchase of any product, there are some factors you should consider. necessity: do i really need this? property: do i re

3、ally like this? am i really satisfied with the quality, color, shape, packaging, etc? price: do i have any spare money right now? is it a bargain or is it too much money? brand: what brand is the best choice for my purchase? after-sales service: does it come with a warranty? shipment: how can it be

4、sent to my house?unit 4 productwarm-2 watch the video clip and learn how the presenter organizes her product introduction.unit 4 productwarm-2task 4 the following sentences are often used for product introduction. read aloud and try to memorize some.1. this model of typewriter is efficient and endur

5、able, economical and practical for middle school students.2. the computer we produced is characterized by its high quality, compact-sized, energy-saving and its also easy-to-learn and easy-to-operate.3. they are not only as low-priced as other makers, but they are distinctly superior in the followin

6、g respects.4. you will get a 30% increasing production upon using this machine and also it allows one person to perform the task of three persons.5. this product will pay its own way in a year.6. this machine will pay back your investment in 6 month.unit 4 productwarm-27. the new type of suitcase ca

7、rd designed by our engineers is very ingenious and practical.8. this kind of bicycle can be folded in half and handy to carry around, especially useful during traveling and traffic jams.9. the maximum speed of this kind of variable speed bicycle is 30 k/h .10. these machines have few breakdowns and

8、easy to maintain because of their simple mechanical structure.11compared with other brands, this kind of tire costs less per mile and wears much longer due to its topnotch rubber.12. this kind of tire is characteristic of nonskid stop on wet road.unit 4 productwarm-213. as our products have all the

9、feature you need and 20% cheaper compared with that japanese made, i strongly recommended to you.14. vacuum cleaners of this brand are competitive in the international market and are the best- selling products of their kind.15. “forever” multiple speed racing bicycles are sure to be sellable in your

10、 market.16. owning to its superior quality and reasonable price our silk has met with warm reception and quick sale in most european countries.unit 4 productreading areading atexttask 1task 2business know-howunit 4 productreading areading awatch a video clip about an introduction to a digital touch

11、pen and list as many as possible the advantages it brings to your life, work and the environment.unit 4 producttext a-1reading aour heritageour heritageunit 4 producttext a-2reading aunit 4 producttext a-3-1reading aunit 4 producttext a-3-2reading aunit 4 producttext a-4reading aunit 4 producta-tran

12、s-1reading aunit 4 producta-trans-22 。reading aunit 4 producta-trans-3-1reading a4 unit 4 producta-trans-3-25 6 reading aunit 4 producta-trans-4reading aunit 4 product it was true when the first starbucks opened in 1971, and its just as true today: today, it is just as true as it was in 1971 when th

13、e first starbucks opened.reading aunit 4 producthis sad childhood inspired him to write a novel. reading ainspire to give (someone) an idea about what to do or createunit 4 productthese pictures evoked his memories of those old movies. reading aevoketo cause (a particular reaction or response) to ha

14、ppenunit 4 productreading a from drinking his first cup of sumatra coffee, howard became drawn to starbucks and he joined them a year later: from drinking his first cup of sumatra coffee, howard was attracted by starbucks and he joined them a year later.unit 4 product to attract and hold the attenti

15、on of (someone) by being interesting, pretty, etc.her stories captivated the imagination of millions of children.be captivated with/byhe became captivated with the idea of creating a piece of music that might be interesting to all. we were immediately captivated by the beauty of this valley.reading

16、acaptiveunit 4 productwhen he was still at college, he had a vision of building the highest tower in the world.reading avisionsomeones idea or hope of how something should be done, or how it will be in the futureunit 4 productthe event was celebrated by poets and historians.reading acelebrate to do

17、something enjoyable because of a special occasion or to mark someones successunit 4 productreading a a feeling of connectiona feeling of being connected with each other, or a sense of being close to each otherunit 4 product to do what you said you would doreading ahonorhe informed us that he was una

18、ble to honor his contract with the company.unit 4 productyou should never forget your commitment to your people.reading a our commitment tohere “to” is a preposition followed by a noun.unit 4 productto make an effort to understand and deal with someone or somethingreading aengage withthis famous act

19、or knows how to engage with his audience.unit 4 producta-task 1reading a tick off the facts about starbucks mentioned in the passage.it is a refreshing drink.it is an italian coffee bar.howard schultz founded the company.there are 18,000 starbucks all over the world.the name of the company comes fro

20、m moby dick.unit 4 producta-task 2reading a decide whether the following statements are true (t) or false (f) according to the passage. statementstrue falsethe vision of starbucks is to open many stores in the world.2. in the passage, sumatra is a kind of coffee.3. the word “connection” means a feel

21、ing of having something in common.4. starbucks tries to give its customers a special experience.5. the heritage of starbucks refers to the italian coffee tradition. tftftunit 4 productbusiness know-howmaking a catalog a catalog usually includes a description of the goods, prices and pictures; select

22、 carefully the goods, the pictures and the language used; keep it simple. limit the number of the pictures used; ensure high quality of design, photography, paper and printing.unit 4 productreading breading btexttask 1task 2unit 4 producttext b-1ipod safety manualipod safety manual reading bunit 4 p

23、roducttext b-2reading bunit 4 producttext b-3reading bunit 4 producttext b-4reading bunit 4 productb-trans-1reading bunit 4 productb-trans-2reading bunit 4 productb-trans-3reading bunit 4 productb-trans-4reading bunit 4 productb-task 1reading b decide whether the following statements are true (t) or

24、 false (f) according to the manual.( ) 1. a case can protect your ipod from being bent, dropped or crushed.( ) 2. you should fit a connector into a port correctly and join them with ease.( ) 3. ipod playtime might shorten if its stored in a place where the temperature is below 0oc.( ) 4. dont leave

25、your ipod in parked cars unless it is switched off.( ) 5. you can use a soft and slightly damp cloth with household cleaners to clean your ipod.ftfffunit 4 productb-task 2reading btask 2 choose the right things to do in each of the following situations.no.situationright things to do1you are swimming

26、 and sunbathing on a beach.leave your ipod in a locked waterproof case. put your ipod directly in the sunlight while sunbathing.listen to your ipod at 50% volume for more than two hours on the beach.2the headphone is dirty. you want to clean it yourself.unplug the headphone and place the ipod out of

27、 harms way (在安全的地方).use a cotton ball with rubbing alcohol (外用酒精).use a fine toothbrush with water.3there are some scratches on the ipod. you want to deal with them yourself.use a polishing cloth (抛光布) and rub (擦拭) the ipod up and down or from side to side.use a soft paper towel with toothpaste.keep

28、 liquids away from the ports.unit 4 productlisteninglistening & speakingtask 1task 2task 3task 4task 5unit 4 productl-task 1listening & speaking a salesgirl is introducing one of their printers to a customer. listen to the conversation and fill in the blanks with what you hear.unit 4 product

29、l-task 2listening & speaking a customer is asking about some furniture. listen to the conversation and complete the table with what you hear.model materialcolorweightprice1woodblack186kg$3602woodbrown158kg$4003woodbrown/white/black135kg$515unit 4 productl-2-script listening & speakingw: coul

30、d you tell me something about your beds, please?m: of course. what type of bed? we have three models.w: what does model 3 look like?m: well, its a double bed. very popular in fact.w: whats it made of?m: wood, and its very comfortable.w: what color does it come in?m: it comes in brown, white or black

31、.w: how much does it weigh?m: its heavy because of the wood. it weighsunit 4 productl-task 3listening & speaking mike and anne are discussing which gifts to give at the coming trade fair. listen and note the reasons for and against the gifts.itemforagainstpenpracticalnot original(新颖的，独创的)mouse p

32、ad_；_；carries the logo；business card casenice_ conference bagcarries the logo；_；_；practicalnot originalunit 4 productl-3-script listening & speakingm: anne, what do you think?w: a pen is always a good ideai mean, its really practical.m: yeah but not very original. you know, i quite like the mous

33、e padstheyre a good price. the pictures are attractive.w: yes. we can have our logo on it!m: exactly. and i was also thinking of the business card case.w: its a nice little item, uh-huh, but the price, you know wed need hundreds of them. thats far too expensive.unit 4 productl-task 4listening &

34、speaking a shop assistant is presenting a new model of language translator to her customer. listen to the conversation and choose the points the woman mentions in her description.language translator model latest attractive shape weight: 80g two colors length: 12cm safe to use width: 6cm easy to use

35、height: 3cm advanced technology power: 40w reasonable price languages: 5unit 4 productl-4-script listening & speakingw: good morning, sir. is there anything i can do for you?m: good morning. id like to buy a language translator.w: would you like to have a look at our language translators here?m:

36、 yes, thank you. well, this one looks very nice. can you tell me about this model?w: yes, of course. this model is our latest product. it was launched this winter. as you can see, it has an attractive shape. compared with our other products, it is smaller in sizeunit 4 productl-task 5-1listening &am

37、p; speaking listen to the passage twice and fill in the blanks with what you hear. when describing your product for a business plan, you should start by asking yourself, “what product am i selling?” in answering the question, you can explain what the product is and what the product . then you can li

38、st the special points that make your product different from others. _ , you should state how your product will benefit customers. the description of your product should clearly state . describe the specialunit 4 productl-task 5-2listening & speakingpoints of your product and how or why it will a

39、ttract customers. emphasize any special points that you feel will attract customers and explain how and why these points are attractive. try to describe the benefits of your product from your customers . successful business owners know or at least have an idea of what their customers want or expect from their product. this type of knowledge can be helpful in building and loyalty.unit 4 productwritingwritingcatalogtask 1unit 4 prod