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1、Internal communication(IC)Learning outcomesBy the end of this chapter you should beable to: Understand the definition and purpose of IC Understand strategic and technical internal Communication activities Describe the communication channels Evaluate internal communication from the employee perspecti
2、veInternal Communication(IC)Definition One definition of internal communication is the planned use of communication actions to systematically influence the knowledge, attitudes and behaviors of current employees. (Stauss and Hoffmann 2000: 143)Purpose The strategic purpose of internal communication
3、can perhaps best be summarized as one that is concerned with building two-way, trusting relationships with internal publics, with the goal of improving organizational effectiveness.Strategic and technical internal Communication activitiesEmployee Communication Needsgeneral information about the orga
4、nization specific information to help them to do their jobsclarity about their roles a clear company/organizational visioninformation on workplace practices opportunities to be involved and consultedfeedback on performance access to training and developmentaccess to communication channels.Top six in
5、ternal communication channelsTop six internal communication channelsQuestions for discussion Which model of internal communications is used in your class? Is it appropriate to its stage of development? (When you discuss, try to write some keys.)ReadingMini Case StudyQuestions for discussion1. List the internal communication channels Connect use in this case.2. Do you think the internal communication strategy used in this case is sucessful? Why?List the support ideas.3.What other internal commnuincation channels you can use to build a better
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