电子商务论文英文

1、天津外国语大学国际商学院本科生课程论文课程名称：电子商务论文题目：analysis of mobile  electronic commerce  definition姓 名：宋佳学 号：1207614020专 业：会计年 级：2012级班 级：12713任课教师：张凌志2015 年4 月abstract mobile e-commerce, is through mobile phone, pda (personal digital assistants ), pagers, mobile communication equipment and the internet

2、organic combination of e-commerce activities. the article introduces the mobile electronic commerce development present situation, the technology and application of mobile e-commerce, analysis problem of mobile electronic commerce in our country and put forward corresponding countermeasures. points

3、out the development trend of mobile e-commerce.key words：mobile e-commerce; wireless communications equipment; the internet catalog 1、the definition of mobile e-commerce12、the current situation of the development of mobile e-commerce in china13、the mobile electronic commerce (protocol)

4、0;technology and application 24、problems and countermeasures of mobile e-commerce25、the development trend of mobile e-commerce 4reference 8analysis of mobile  electronic commerce  definition1. the definition of mobile e-commerce  mobile e-commerce, is through mobile phone, p

5、da (personal digital assistants (pdas), pagers, mobile communication equipment and the internet organic combination of e-commerce activities. the perfect combination of mobile communication technology and other technology to create the mobile electronic commerce, but the real is to promote the devel

6、opment of market services. mobile e-commerce can provide the following services: pim (personal information services, banking, trading, shopping, location-based services, entertainment, etc.2. the current situation of the development of mobile e-commerce in china history of mobile phones in chin

7、a has experienced three stages roughly: the first stage (1987-1993) as the start stage, main is to meet user needs; in the first half of the second phase (1994 1994) as the stage of development, china's 90 mhz analog cellular mobile telephone network in the world largest area and the most widely

8、 coverage of a mobile telephone network; the third stage (since the second half of 1995) to rapidly improve the phase. our country introduced advanced technology of gsm digital mobile phone systems in the world, it marked china's mobile communication by a single simulation system into the era of

9、 analog to digital coexist. mobile internet booming in our country, the current mobile electronic commerce in our country has begun to have a practical application. china mobile communication corporation in beijing, tianjin, guangzhou, hangzhou, shenzhen and so on six big city at the same time intro

10、duced the "global" wap (wireless) commercial test web, wap mobile phone users can use roaming in the six cities. shanghai mobile communication company also synchronous introduced a wap portal sites, printing technology and successfully for merlin aquarius china e-commerce companies such as

11、 mobile electronic commerce system is established. electricity network operators, such as sohu, alibaba has or preparing to launch mobile e-commerce services, china's sohu and nokia announced with wireless internet services. although our country has 30 has been the opening of the wap site, but o

12、f wap users the application account for less than 1000 people, so from now, wap business is still in its primary stage in our country.3. the mobile electronic commerce (protocol) technology and application mobile e-commerce business provides users with the convenience of operation, fo

13、r financial institutions, business organizations, also reduced the cost, improve the efficiency. it absolved the cash transactions of brief paragraph, counterfeit, custody, carry risks and troubles, at the same time to speed up the payment. not only that, because in the process of credit card transa

14、ctions, the bank verify authenticity card holders of valid identity and transaction, instant deals are completed to print with the receipt of payment, also guarantee the safety of the merchants on the deal. features of mobile e-commerce applications mainly include: wireless crm, mobile ticketing, mo

15、bile gaming, mobile market, mobile banking, etc.4. problems and countermeasures of mobile e-commerce(1) the wireless channel resources shortage, poor quality compared with cable, the limitation on the power spectrum and the bandwidth is small, high bandwidth costs, at the same time, the develop

16、ment of packet switching makes channel into a shared. time delay; connection reliability is low, out of coverage area, service declined to access. so service providers should optimize the use of network bandwidth, at the same time increase the network capacity, in order to provide more reliable serv

17、ice.(2)mobile network usability and functionality needs to be improved high resolution display screen and have the function of bar code reading will increase the mobile device user friendliness, but small screens and cumbersome data input method is still the main impediment to ease of use and functi

18、onal restrictions on the movement of the internet. is expected in the near future for data input mode and large screen size can't be improved(3)security is the key to the development of mobile e-commerce compared with the traditional mode of electronic commerce, mobile electronic commerce securi

19、ty. how to protect the user's legal information (account, password, etc.) shall not be infringed upon, is an urgent need to solve the problem. in addition, at present our country still should solve electronic payment system, commodity distribution system and other security issues. can approach i

20、s to absorb the traditional electronic commerce safety precautions, and based on the characteristics of mobile e-commerce, development of portable and efficient security protocols, such as for application layer encryption, such as electronic signature and simplify the ipsec protocol, etc.(4) charges

21、 problem end of the "free lunch" of mobile internet access, china mobile communications corporation announced that use wap services of mobile phone starts charging. but there are still belong to the policy set by the price preferential price. if the charges problem can be solved, china mob

22、ile, the market will have a significant change.(5) user-oriented business still need to improve and strengthen the current application situation, mobile electronic commerce application is more focused on individual applications such as access to information, booking tickets, fry, lack of the applica

23、tion of more and more attractive, it will hinder the development of mobile e-commerce.(6) improving the design of mobile terminal in order to be able to attract more people to engage in mobile electronic business activities, must provide a convenient and reliable and has a variety of functions of mo

24、bile devices.5. the development trend of mobile e-commerce according to a report from the world famous market research company, the future of mobile e-commerce market will mainly focus on the following several different areas: automatic payment system, including the vending machine, timer, automatic

25、 parking ticket machine, etc.; semi-automatic payment system, including the store cashier ark, taxi fare register, etc.; mobile internet access to payments systems, including commercial wap sites, etc.; between mobile phone instead of a credit card to pay and private accounts settlement. among these

26、 payment forms, including a mobile phone internet this accounted for 39% of the entire mobile e-commerce payment forms, p2p between private pay 34%. frost &sullivan's report also said that due to the current mobile e-commerce has begun to take shape, for network operators, banks, credit card

27、 clearing unit, relevant equipment developers, the future of mobile e-commerce market prospect is broad. experts in recent idc prospect for the future development of mobile e-commerce is forcasted, and sums up the development trend of the ten key:(1)mobile internet commercial hype will reach the top

28、 mobile operators and communications equipment manufacturers to hype surrounding mobile internet, because they are already in the data communications equipment and operating license invested large sums of money. these companies: doing my best to awaken the consciousness of the user, and to make them

29、 accept the communication mode. idc predicts that by 2003 the world will be more than 1 o million department of mobile phone has internet access function, of course, all these phones will not be used for web surfing.(2)enterprise applications will become the center and hot spot in the field of mobil

30、e e-commerce. wireless customer relationship management (crm), marketing management and other enterprise applications will make enterprise users have benefited no matter in terms of revenue and business efficiency. therefore, mobile business enterprise applications will become this year's operat

31、or, propaganda, and consumer applications will be moved to behind the scenes.(3)consumers to use mobile devices mainly access to information rather than for transaction processing and trading. for consumers, they mainly use a mobile phone access to information such as e-mail, stocks, weather, travel

32、 routes and flight information, etc. but despite these services does not represent a direct business opportunities, but under the guidance of e-commerce, these business helps to build customer relationship, indirect and create business opportunities.(4) the mobile phone will be integrated in embedde

33、d barcode readers. bring fresh atmosphere for mobile commerce this year is expected to have embedded barcode reader mobile phone can supply. this new feature will bridge between traditional business and network business, embedded barcode reader can solve the problem of data input, which is mobile e-

34、commerce on a new step. idc expects this feature especially useful for those mobile business professionals.(5) the problem of the display the intelligent handset screen will be improved, but the income form input and the original data is still problematic higher-resolution display screen and have th

35、e function of bar code reading will increase the mobile device user friendliness, but don't expect a miracle happen. small screens and cumbersome data income method is still the main impediment to ease of use and functional restrictions on the movement of the internet. idc predicted in a recent

36、data input mode and the screen size there can be no greater improvement.(6)mobile security will become a hot issue as people begin to accept using mobile devices connected to the internet, also began to increasingly focus on security problems similar to the pc. when using mobile devices for data sha

37、ring and the increasing number of mobile device function, this kind of security concerns. despite the current global use of mobile devices capable of data transfer to millions of audiences, but these devices have little security mechanism.(7) voice network navigation is still under study because the

38、 voice seems to be the most natural interface of mobile communication equipment, but their access to the internet this research uses the voice will not get breakthrough in the near future, there will be no more commercial.(8) mobile communications equipment will be a variety of functions at a suit,

39、but still will continue to keep the situation of coexistence of multiple devices although the future communication equipment integrates the function of more and more, but won't appear some equipment situation of unify the whole country. pda manufacturers association will phone functions added to

40、 their devices, make more and more like mobile phone, pda and mobile phone manufacturer tries to make their equipment is more like a pda, but doing so not only can increase the volume and weight of equipment, increase the cost of equipment, most people will not accept this kind of equipment.(9) wireless communication equipment of advertising will continue to increase radio advertising has gradually become a kind of fashion. although it does not become the important source of