人教版高中英语选修九Unit5InsideadvertisingWarmingup共30张PPT

1、unit 5inside advertisingwarming up think any advertisements you can remember (chinese is also ok), and share them with your classmates. im loving it! - mcdonald没有联想，世界将会怎样？没有联想，世界将会怎样？ - lenovoimpossible is nothing. - adidasconnect people. - nokia原来一切可以更美的。原来一切可以更美的。- mideathe new digital era 数码新时代数

2、码新时代take time to indulge.尽情享受吧！尽情享受吧！just do it.the taste is great味道好极了味道好极了科技以人为本科技以人为本lets make things better.让我们做得更好让我们做得更好things go better with coca-cola. 饮可口可乐饮可口可乐, , 万事如意。万事如意。where there is a way, there is a toyota.1. where do you see or hear advertisements? 2. can you think of anywhere else

3、 you see or hear advertisements? discussionadvertisementswhere?on billboardson buseson tvon the radioin train stationsin newspapersin magazinesat the cinemaat the airporteverywhereunit 5 inside advertisingreading look at each of the advertisements on the next two pages and discuss the question with

4、a partner: what is the purpose of each advertisement?pre-readingencourage people to save water.encourage people to listen to the radio stationencourage people to buy shoes of this brandencourage people to buy more bottles.tell people to become more aware of the importance of environment protection.p

5、ersuade people to stop speedinghow adverting workssection i(para.1)section ii(para. 2)section iii(para. 3-7)section iv(para. 8-9)introductionwhat is an advertisement?how do advertisers make effective advertisements?how effective are advertisements?scan the headings of each section and get a general

6、understanding of the text.1. we are exposed to ads only in the public places.2. understanding how advertising works can help us earn a lot of money.true or falseff3. an advertisement is a message or announcement that intends to inform or cheat people.4. advertisers include business, individuals, org

7、anizations and associations.tf7. an effective advertisement is likely to make people buy the products that they have no use for.5. advertisers make ads effective by identifying the target only.6. using a suitable media plays an important part in ads.ftfwho advertises?businesses, individuals, organiz

8、ations and associations.why do they advertise?they want to sell something or to inform or educate the public.where do they advertise?on tv and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).how do they decide where to advertise?they consider their budget and what medium is most likely to be seen or heard by the target consumer.does advertising work? yes and no. people are not usually persuaded by ads to buy things they ha