电视节目主持人的形象设计与风格定位TheimagedesignandstylepositioningoftheTVhost

1、电视节目主持人的形象设计与风格定位（the image design and style positioning of the tv host）2009.2news disseminationthe news spread widelyinin our country,journalism is the mouthpiece of the party and government,on the group oftrust and hope,the host, naturally, also took on the role of public opiniontaskit is.maybe it

2、s because of the pressure,for a long time,our screenthe host of the curtain is demure and rigorous,there is a lack of styleit is.moderatorthe television connects the audience most directly,the most emotional intermediary,on tvthe most active,the most important of the leading figures,how can i be in

3、different columnsthe talent of expressing yourself,temperament and language characteristics,the artistic charm that makes itmore attractive to the audience,win the audienceright?the tv show hosts sense of the present is obviousits really importantit is.i think the present feeling should be presented

4、 as the host of different columnsimage design positioning and hosting style positioningit is.the so-called image,not the hostfeatures,it refers to the overall image of the comprehensive meaning,its a host on the setthe thoughts and feelings of the program,the overall impression of speech and behavio

5、r to the audienceit is.in the lifewho doesnt like health up,enthusiasm sincere,easy and friendly and always open to peoplewhat about dees friendright?so the public image of our host should be plaina party propagandist,its a friend that the audience is happy to seeit is.the host of thisa career is me

6、ant to be seen,the audience is always in for a hostcommenting onit is.as the audience appreciates the level of improvement.young and beautifulis no longerthe audience evaluates the host images sole criteriait is.there are characteristics of personality and charmthe host seemed more attractiveit is.c

7、ctvlucky52program hostli yong people,a distinctive face was far from the truthhandsome,is known asthe most popular host.what the audience likes is exactly what he doesappearance,bold and bold manners and witty humorit is.just likethe neighborsyoung man,it makes you happyit is.looks are natural,the s

8、creen image is okshapeit is.the tv host is the intermediary between the communication program and the audience,it shortens thethe psychological distance between the audience and the communicator,the host only knows the program,the correct pointsanalysis of oneself will be mixed with the programit is

9、.a good show host is in placethe personality charm revealed by the host,knowledge tutelage,you can add light to the programaddition to the,become a symbol of the show,many viewers are attracted to the hosti like his show moreit is.the host is going to be a sign of the show,its got to be the image of

10、 the showuniform styleit is.image positioning in specific programs,the first thing to do is to get the right ideaobjective to locate,knowing the purpose of the program,the content range,formal style characteristics,especiallyit should pay attention to the difference between this program and similar

11、programs;second, be clear about the programservice objects,understand their psychology and their needs,and then im going to analyze that a little bit morethe program needs the host to have the characteristics;and finally on this basis,a completeto understand oneself,whats the advantage of knowing yo

12、urself versus this program,what is notthe foot,combine the previous knowledge,strengthen your own advantage in this program,avoid something that doesnt fit the programit is.such,with these closely linked programsand audience analysis,the image positioning of the moderator was formedit is.if our lord

13、economic programs,it should be based on the nature of the program,with keen,ponder,spell ablethe temperament,to reveal and analyze various economic phenomena and problemsit is.the present feeling of the host also shows the orientation of the style,this is howset?right?in general,host style refers to

14、 the way the host is presenting the programartistic characteristics and personality characteristicsit is.moderating style formation,multifacetedwhy,it concerns the hosts own condition,its all about the outside worldthe environment,because of the host thoughts and feelings,life experience,aesthetic t

15、aste and knowledge levelthe different,there must be different understandings and expressions,plus the needs of the timesto,national habits and characteristics of life,direct shadows must be directed to the hostring,it also determines the hosts unique style of hostingit is.different times,it has diff

16、erent hosting features,different style of hosting,alsoneed to use different tone and toneit is.the tone is with specific thoughts and emotionsthe sound form of a statement,it also comes from the careful analysis and concrete of the content of the programfeeling,different content should have differen

17、t toneit is.express differences in different tonesthoughts and feelingsit is.the keynote is to be based on specific content,convert text intothe art of language is recreatedit is.the moderator was before the show,it should be on the showcontent,have a thorough understanding,master some of the most a

18、live,the most valuable newsmaterial,for the status of communicative objects,identity,position,different experiences,accurately thehold,or respect for celebrities,sincerity to the old,sympathy for the sufferers or the rightthe patient is considerate and considerate.this simple,understanding and under

19、standing,it is foreasy to communicate with the audience,so much so that the audience feels a sense of harmony and closenessenlightenmentit is.in addition, the host style of the host also plays the role of coping skillsthere is a certain connectionit is.the game will play to the host,its a tall order

20、facilitation skills,it requires the host style and the final effect of the programa reasonable fit is requiredit is.when the host interacts with people on the show,its easy to get informationby blocking,if the host is unprepared,not understanding the interview topic,forthe style of the interviewees

21、is not sure,make a mechanical plan to hand in your planflow,do not do temporary treatment,this will not achieve the desired effectit is.if the host wants tothe show is perfect,it needs to pay attention to the improvement of the moderating style more needs to notice to mentionhigh self comprehensive

22、quality and cultivation,be sensitive and ask questions,have asked and enlightenmentit is.at present,talk shows have been adopted by many tv stations in chinait is.it broke the previous tvrigid pattern,gradually accepted and loved by the audience,and become a culture in societylandscape,the first ste

23、p to successful conversation is to create harmony,pleasant atmosphere,let the guest tohave an interest in,that makes it possible to go onit is.the second is listening,it is also aboutthe first principle of speechit is.only listen carefully,ability to respond to each others words,undercurrentwords,to

24、 find a better space,and feel the guests according to your heartthe inner worldit is.into the heart,let them open their minds,speak the truth,thisyou may have unexpected questions,unexpected questions can be expectedother answersit is.so we have these two points,ability to create a good sense of the

25、 sceneit is.secondly, i think the host should not pursue specific in the process of live hostingshow the effect,the lively atmosphere of the popular variety shows does not have to be heatedan exaggerated performance by the host;some serious interviews,also dontbe sure to show through the hosts deep

26、voice or a dull expressionit is.in the sidesurface,the host is in charge of the process,theres always a way to get the best out of the showthe image design and style positioning of the tv hostyang yimei zhang yumei342009.2news disseminationthe news spread widelyimagine,to make timely adjustmentsit i

27、s.in5.12the report of the wenchuan earthquake in sichuan provincein the way,cctv host li xiaogeng was not the host of the showthe host,find a place to be the same,and then were going to make a patternvisit several affected people,it is the best and the softest side of humanitywork in accordance with

28、 local conditionsit is.i remember one night,when the rescuers were toldsigns of life were found in the rubble of a collapsed building,because that moment is all chinapeople are waiting for the miracle of life,in order not to affect the operation of the rescue work,li xiaomeng stands outside the resc

29、ue site,shes been working with rescue workersthe progress of the rescue work is reported in real time,but we noticed this weekin addition to the sound of mechanical excavation and on-site command,it was very quiet,at this momentli also lowered his voice in a very small way,but it is clear and powerf

30、ul,in thethe sound of the voice is an introduction to the audience,such a detaildeeply infected with all the tv viewers,because she didnt follow the hostcircular cavity,the principle of first resonance opens the throat,its about breathing with the people on the scenedestiny depresses the voice,and t

31、hat anxiety,to worry about,a firm,hungry scenethe mood is true to the television audience,plain language,informative,realfeeling,simple picture,such a real sense of presence makes many audiences cryeyesit is.in a word,the host is the bridge between the show and the audienceit is.the host inwhen host

32、ing the show,on the one hand, we need to deduce the programs originality,on the other hand you have toarouse the audiences interestit is.only in this way,it will make tv programs a fixtureindividuality and complementary perfection of the unityit is. s(the author unit:heilongjiang tv station)the expr

33、ession of the ordinary peoples news on tvliu xue liu bingforthe essence of tv minsheng news program and its host,the spirit of the characterrational cognition,we will improve the practice of the peoples livelihood,forthe future of television news offers room for growthit is.this article is just abou

34、t peoples livelihood newsthere are two views on civil expressionit is.a,a civilised interpretationsome experts say,the moderators interpretation is the content of regional newsbest propagation correspondenceit is.this is becausethe host is in the broadcast and audience terminalthe intermediate posit

35、ion of this propagation information,so the host should be good at passing himselfthe role of the bridge is to spread the content of the programme to the audience,its better to attract and help the audienceacceptance program.so,the anchorman of the peoples livelihood will want to realize the newsthe

36、peopleraweffective dissemination of content,not only want to usethe perspective of the civilianpay attention to the peopledaily life,withthe perspective of the civilianconsider the acceptance of the peopleused to,in order to find the expression that accords with ordinary peoples aesthetic interestit

37、 is.because of the ordinarythe acceptability of the people is limited to some extent by the social encounters,sothe news anchors of the peoples livelihood should carry out the messagesimple interpretation,hardsoftening of subject matter,help the audience understand and digest better,so you avoidit i

38、s exempt from the limited acceptance of the people themselves,and the resulting understanding of informationone-sided,superficial or obscureit is.interpretation of news information,interpretation,it means that the minsheng news anchor is going to shippopulusa simplethe way to broaden the audiences h

39、orizons,audiencecorrect guidance,the emotional resonance of the audience and the penetration of the soulit is.cctvthe news community has a message:beijing haidian district chengguan department recently came outa measure against small advertising:rip off a small ad for a dimeit is. hostsaid zheng li:

40、of course, awards are only a means,the ultimate goal is hopeyou can watch it,many hands make great work,there are innumerable pairs of eyes,look at this little adwhere else can you go!thus it can be seen,the moderator changed angles,change the color,change the wayto interpret the information,interpr

41、ets the connotation,its actually more popular,infected with the audienceit is.the second,imeminsheng newspresentersits like a friend in lifetell what he sees and sees,and popular language vocabulary,earthystyle,the living language style is the hosts thoughts and thoughts,due to thethe moderator will

42、 show his true colors in the comments- - -whether its funny or funny,nifty and implicit,still sharp and cold,flat and agile,you should always say oldthe heart of the people,instead of being rigid and civilized,scoldingit is.the news community has also posted two drunken messages,the first one isthe:a boy was foaming at the mouth,saved by a good samaritan,to the hospitali found out that i was drunk,the doctor said that if you came a little later, you might havelife riskit is.moderator zheng li commented:drinking doesnt just hurt. it ca