(完整版)艺术设计与色彩外文翻译文献

1、外文文献翻译 （含：英文原文及中文译文 ） 英文原文 THE IMPORTANCE OF THE USE OF COLOR IN ART DESIGN Claire CampbelPima Community College, Claire Campbell, Appropriation, Transformation and Contemporary Fiber Art:. Textile Society ofAmerica Symposium Proceedings. In art and design the use of color is very important. At the

2、same time, the performance of color is infinite, it has the meaning of existence, at the same time, a mysterious hidden charm, how to use color expressive force, to create new works, to attract the masses. Color because of its physical properties, namely, different colors have different wavelengths,

3、therefore, will directly or indirectly affect peoples emotional, mental and psychological activities.Different color through the reflection of peoples vision to the brain, but can cause people to feelthe dark, cold, weight, distance, can generate excitement, depression, tension, irritability, stabil

4、ity,ease the psychological effect. Such as cream makes people feel lovable, naive, simple; yellow,orange, red and relaxing; exciting, give a person with bold, strong feeling; pink romantic breath is grumous; rose, lavender is full of elegant, mysterious, beautiful mood; green, vibrant, moral ofyouth

5、 and hope, the symbol of new life in the spring; the deep color, Coffee olive steady, calm;blue can play relaxed, cool effect; white is a solemn, stately, pure artistic conception. Art design is a creative activity - perceptual art design combined with rational is an art and science and technology,

6、technology, science, aesthetics, style, color, design solutions. Is thedesign of a comprehensive, such as the activities of daily living appearance design, with water as an example, except the design of pure beauty, but also meet the fitness of human body engineering, to study what kind of grip hand

7、le is comfortable, what kind of the cup is convenient for people drinking problems, and so art design is not just sentimental, still need to analyze theargument, do a lot of experiments. In addition, art design and simple artistic creation is different,we should consider not only the creators prefer

8、ences, but also to consider the needs of consumers and the cost of production, creation faster. At the same time, need to learn a lot of knowledge science. Through the above analysis we can see that the scope of the design art design is very wide, butthe use of color is also very important, but play

9、ing each university, professional open coursecurriculum design direction have color. Then we can through the following examples to illustrate the importance of color in art design. A case Graphic design is an art and design direction, however clever use of a plane advertisement designis successful o

10、r not is one of the factors of color, the color for the plane advertisement designwork, and its importance is obviously. Color and advertising designers, like Punch line, is a important strength of advertising works wonderful, moving and not. There is color is not isolated, to embody the texture of

11、products, features, and can beautify the advertising space; at the same time to adapt with the environment, climate, appreciation and so on, but also consider the far and near, big, small, visual changes, make the advertisement more aesthetic. A physiological function, color Humans will have differe

12、nt physiological responses to different color, which has been proved by science. Red, orange, yellow and other colors to give people the feeling of fire, we call it warm; blue, green another colors will be reminiscent of the sea, the sky and the river, which we call cool. We are in the color design,

13、 color hue, lightness, purity is not the same in the mutual collocationuse should pay attention to the following points: 1 the intensity of the color sense.Generally speaking, more warm color visual effect and highcolor purity and brightness is lower than cool color and brightness. In addition, hue,

14、 lightness and purity is more big, the color contrast is stronger. 2 colors of the advance and retreat. Warm color and higher color purity and brightness is forward,cool and low purity and green colors give people retreat feeling. 3 color sense the severity of. High brightness color than low lightne

15、ss feels lighter, more deep color to feel more heavy. The above example is some physiological functions of color, in the packaging design, flexible use of these will get beat all the magical effect. For example, large area as a background color should try to avoid moving and strong sense of color, y

16、ou avoid the relationship between primary and secondary disorders, prevent consumers to quickly understand the commodity information. Two, color and psychology Psychological function of colors is due to physiological function in the brain are formed, it was affected by age, gender, nationality, envi

17、ronment, education and other factors. Such as greysystem most older people like lightness and purity are relatively low, but children are like brightand vibrant colors. Color design in packaging needs to consider the color to the viewers physiological and psychological factors, but also consider the

18、 nature and characteristics of the product packaging.As mentioned above Coffee and chocolate packaging are mostly brown. Packaging the color as far as possible to be able to properly reflect the products personality. Color influence on peoples psychology, it can produce different feeling, it can lea

19、d to mood,imagination. This is because people feel about things often have the association, the color alsoinitiates the emotion. Design is very important in advertising color this association and emotionaleffect. Effects of advertising colors on peoples psychological, as a result of peoples life exp

20、erience, personality, age, gender, occupation, hobbies, habits and customs, religious beliefs,social consciousness and so on are not the same and the formation of. Different psychologicalfeelings also raises different association of emotion. Color matching rules three, advertisement design Identify

21、1 Main Color How to express the specific theme in advertising, you need through the text, images, color and other factors to the performance of. For the color, want to a proper extent of foiling the theme and the theme, the emotional association and symbolism, the central idea conforms to the advert

22、isement subject. For example: cosmetics advertising, this kind of product on skin care beauty, so fresh and beautiful, safe and reliable. In the color choose neutral colors and elegantcolors, such as pink, light green, milk white color, give a person with health, elegant, fresh andtender feeling. Ap

23、plication of 2 advertising color affection law In the aspect of color preference and advertising design, color can have the association and emotional, which ultimately affect peoples choice. (1) the age, gender and experience different preferences for color also has a great influence. It ispure brig

24、ht children, this is becausethis kind of color are very attractive to them, with their lively character. Women more than men love white, because white is a symbol of purity, while men like blue, because blue symbolizes the straightforward, calm, mature and open minded. The villagepeople are favorite

25、 color is pure color, but in the city people love the purity is relatively low, therelatively rich, soft color and light color. (2) the national customs and preferences for color trends influence is also very obvious, make people reflect on the color also each are not identical. Such as the European

26、 multi use black to express sorrow, but I have more white. The western white dress to show the brides pure and noble, but our country is indicated in red festive. But as the international exchanges become more frequent, the custom has also gradually assimilation. Attention 3 color in advertising The

27、 advertisement color tips, induction, can arouse people to products of interest. People today have been surrounded by the multitude, a multitude of names color media, fashion trend of colorchanges in the moment, the eyes have become inured to the unusual, almost can accept any of the color of the pr

28、ocessing mode. Case two Color is very important in interior decoration, it is the most powerful language of human visual symbols. On holidays, friends and coworkers mutual friends, as long as you pay attention will find,some people even though the decoration is very luxurious, spent a lot of money,

29、but always feelto the visual feel uncomfortable, one very important reason is the interior color is not uniform. Differences in color Uniform color design plays in the interior decoration to create some kind of change or the role of style, will bring some visual differences and the enjoyment of art,

30、 let a person shine at the moment . According to the survey, a space to enter the first few seconds to get the impression,seventy-five percent is the feeling of color, and then only to understand the physical. Therefore,the color is an important factor in interior design can not be ignored, the impo

31、rtant role of different functions and people understand the different colour generated its request for color isself-evident. One, unified rules In interior design, the use of color is rich and varied, the color itself is not beautiful or not beautiful, the key is to look at how to mix, how to match,

32、 but must be consistent with the overall style interior interior design in the process of combining, otherwise it will appear anduncoordinated, like a traditional Chinese style, with color trend of European fashion series ofgaudy, that the proper. Color coordination means that the three elements of

33、color: hue,harmonious application between lightness and purity, the formation of a unity consciousness, butto avoid too monotonous, boring and too dull. Therefore, color harmony should show aharmonious contrast, from the background (including thermal contrast, contrast, brightness,purity.) So, to cr

34、eate a good indoor environment, color cannot be ignored, we have a harmonious relationship between serious analysis and contrast, the interior color with good collocation, the atmosphere will be more good. Two, people of color feeling rules Different color makes people feel effects on mental, emotio

35、nal, psychological or big or small.Therefore, in determining the color and the use of interior design. 中文译文 在艺术设计中色彩运用的重要性 克莱尔坎贝尔 皮马社区学院 在艺术和设计中“颜色的使用非常重要” 。同时，色彩的表现是 无限的，它具有存在的意义，同时又具有神秘的隐藏魅力，如何运用 色彩表现力，创作新作品，吸引群众。 颜色因其物理性质而异，即不同的颜色具有不同的波长，因此， 会直接或间接地影响人们的情绪， 心理和心理活动。 不同的颜色通过 人们对大脑的视觉反射，但可以引起人们感受到黑

36、暗，黄色，橙色， 红色和放松 ;激动人心，给人一种大胆，强烈的感觉 ;粉红色的浪漫气 息浓厚 ;玫瑰，薰衣草充满了优雅，神秘，美丽的心情 ;绿色，充满活 力，道德和希望，是春天新生活的象征 ;咖啡色深沉，咖啡色稳重， 冷静 ;蓝色可以起到放松，凉爽的效果 ;白色是庄重，庄重，纯粹的意 境。 是否设计了一个综合的， 如日常生活外观设计的活动， 以水为例， 除了纯美的设计， 还要满足人体工程学的适应性， 研究什么样的握柄 舒适，什么是什么这种杯子是方便人们饮酒的问题， 所以艺术设计不 仅仅是多愁善感，还需要分析论证，做很多实验。另外，艺术设计和 简单的艺术创作不同， 我们不仅要考虑创作者的喜好，

37、还要考虑消费 者的需求和生产成本， 创作速度更快。 同时，需要学习很多知识科学。 通过以上分析我们可以看出设计艺术设计的范围很广， 但色彩的 运用也很重要， 但是玩起各个大学， 专业开放课程的设计方向都有颜 色。然后我们可以通过以下例子来了解颜色在艺术设计中的重要性。 一个案例 “色彩和广告设计师一样：平面设计是一个艺术和设计的方向， 平面广告设计的巧妙运用成功与否是颜色的因素之一， 平面广告设计 的颜色，其重要性在于显然， 冲床线，是广告作品的重要实力， 精彩， 动人而不是孤立，体现出产品的质感，特色，可以美化广告空间;同 时与环境相适应，欣赏等等，还要考虑远近，大小，视觉上的变化， 使广告

38、更加美观。 生理功能，颜色 人类对不同的颜色会有不同的生理反应，这已被科学证明。红， 橙，黄等颜色给人以火的感觉，我们称之为温暖 ;蓝色，绿色的另一 种颜色会让人想起大海，天空和河流，我们称之为酷。 我们在色彩设计上，颜色色调，亮度，纯度在相互搭配中是不一 样的，应该注意以下几点： 1 色感的强度。一般来说，较温暖的色彩视觉效果和较高的色彩 纯度和亮度低于冷色和亮度。此外，色调，亮度和纯度更大，色彩对 比度更强。 前进和后退 2 种颜色。温暖的色彩和更高的色彩纯度和亮度是向 前的，凉爽和低纯度和绿色给人退缩的感觉。 3 色感的严重性。高亮度颜色比低亮度感觉更轻，颜色更浓，感 觉更重。 上面的例

39、子是一些生理功能的颜色， 在包装设计中， 灵活运用这 些将会击败所有的神奇效果。 例如，大面积作为背景色应该尽量避免 移动和强烈的色彩感， 避免了原发性和继发性疾病之间的关系， 防止 消费者快速了解商品信息。 二，色彩和心理 颜色的心理功能是由于大脑中的生理功能形成的， 它受年龄， 性 别，民族，环境，教育等因素的影响。比如灰色系统，大多数老人喜 欢轻盈和纯洁度都比较低，但是孩子们喜欢明亮而鲜艳的色彩。 包装中的色彩设计需要根据观众的生理和心理因素来考虑色彩， 还要考虑产品包装的性质和特点。 如上所述， 咖啡和巧克力包装大多 为棕色。尽可能地包装颜色以能够正确反映产品的个性。 色彩对人们心理的影响， 可以产生不同的感觉， 它可以导致情绪， 想象力。 这是因为人们对事物的感受往往具有联想， 颜色也会启发情 感。设计在宣传这种关联和情感效果方面非常重要。 广告色彩对人们 心理的影响， 由于