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1、实体连锁店网络化策划方案首先我们必须明确,网络最基本的功能是一个沟通工具,一个媒介。本方案仅供参考,如有幸对各位有所帮助,实为晚辈荣幸之至。本方案汲取前人经验,以现实为基础,以虚拟为拓展工具,为连锁经营提供网络化参考。本方案内容不进行大范围宣传。实体店网络化,直奔主题,看以下设置:硬件设置:1、各连锁店开设淘宝拍拍有啊等知名网络店铺为平台,统一店铺装修。2、各店铺互加友情店铺,彰显连锁气势、品牌力量、信誉影响力。3、总部统一提供宝贝图片、描述。根据以上设置,决定以下策略:1、总部提供推广教程、方法、集团整体推广策划等系列支持。2、连锁店,以覆盖本市或本省为推广目标。3、连锁店如能发展下线连锁店
2、,可或一定奖励或下线提成,但是不影响下线在总部的进货价。接下来是协议:1、各店铺之间,可以互串顾客,如山东省的顾客在四川省的店铺里看中了一件衣服,但是恰巧四川没货,为了便捷,厂家直接发货到山东,运费由顾客或连锁店承担,或将山东的顾客转介绍给山东代理。2、各店铺之间,不反对互相调货。3、各连锁,网店中的商品,均为总部推荐+本店特有产品,总部不强制全部进货。分店单一购货时,运费由购货连锁店承担。方案解说:1、各连锁店开设淘宝拍拍有啊等知名网络店铺为平台,统一店铺装修。以上三家,有相当庞大的潜在顾客群,并且有现成的网络支付体系。依靠大集团,方便在短期内树立信誉和形象。2、各店铺互加友情店铺,彰显连锁
3、气势、品牌力量、信誉影响力。第一条的扩展,店铺形象有苗头了,品牌形象,依靠连锁集团网络来实现。3、总部统一提供宝贝图片、描述。及时的展现新品,并且节省了连锁店在图片、描述方面的投入。1、总部提供推广教程、方法等系列支持。连锁店地区推广策略,稍后奉上。推广,其实不难,尤其是本地推广。雅虎口碑、本地论坛、特殊社区、易登网、列表网、赶集网等等。2、连锁店,以覆盖本市或本省为推广目标。同城购物的优势就在于为终端顾客节约了运费,而且为网络店铺实物挑选创造了可能。避免了本品牌的内部网络竞争,同时明确目标,方便管理(参考目标管理学)。3、连锁店如能发展下线连锁店,可或一定奖励或下线提成,但是不影响下线在总部
4、的进货价。发展下线,本是传销、中国式直销的模式,借鉴一下,未曾不可,好处不言而喻。拓展参考:管理系统,可选择淘宝拍拍有啊等,也可自行搭建管理网站,参考:北京春水,春水堂就是以总部+连锁,实体+网络,总部向下转移顾客的模式运营。点击下载春水堂3+1盈利模式文件总部批发定价参考策略:可能出现的问题:连锁店之间调换货引起的矛盾。连锁店店铺更新快慢与总部资料更新快慢之间的矛盾。连锁店网店信誉等级升级慢的矛盾。因为有可能出现大部分顾客到实体店看货然后线下付款的情况,造成网店信誉值无法提升。uwydiawgmer4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3
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