toptenbrandscrisispublicrelationscaseofthethree-baidu360searchwars-毕业论文翻译

1、2012 Top Ten Brands crisis public relati onscase of the three - Baidu 360 search warsCase protag oni st:Qihoo 360 Tech no logy Co., Ltd. isChi na s lead ing In ternet and mobile security productsand services provider.Accord ing to third-party statistics,calculatedaccording to the numberof users, the

2、 360isone of China stop threeIn ternetcompa nies.360 has a high levelof securitylead ingdomesticscale tech ni cal team, sinceits inceptionin July2006, took five years to subversiveinno vati onmodelredefi nesInternet Security, rewritethe securitymarketIan dscape.August 16,2012,360 in their ownsubdoma

3、 in laun ched a comprehe nsive search, committed to build ing a safe, clea n and effective competitio n in theIn ternet search market. 360 Search is a proprietary search engin es, Web search speed and quality have reached the adva need level.Baidu is the largest Chin esesearch engine, in January 200

4、0 by the Li, Xu Yong, both founded in Zhongguancun, Beijing, is committed to provide people with simple and reliable access to information.Baidu s mission is to make one of the mostconvenient access to in formati on, find the requireme nts.August 5, 2005, Baidu listed on Nasdaq in the UnitedStates,

5、its date of listing, which has become the globalstar, andcapital markets for the year s most dazzlingcompa ny marketcapitalizati on.Baidu has thousa ndsof R & Dengin eers,so Baiduas Chi namasteredthe coretech no logy of the worlds adva need scie nee and Chin esehigh-tech en terprises.Case playba

6、ck:August 16,became the first Chin eseIn ternet2012, Qihoo 360 s integrated services search quietly on the line, the doma in n ame is so.360.c n, in tegrat ing someof Baidu and Google s search in terface is very simple,very similar with Baidu search experienee.Surprisingly,just five days after it is

7、 perceived by theuser almost nodomestic case quickly won 10% of the search market share, second only to Baidu s second largest search engine. August 17, 2012, Baidu began beware: security allianee formed against malicious search results for risk warning. August 22, 2012,360 ZhouHo ngyi,said the 360w

8、ill continue to keep up with Google scooperatio n, while 360 & #8203;will be Google as a teacher, while in the commercial guara ntee to do a goodsearch experienee. August 23, 2012, Baidu search through specific prompts boycott 360: How did youQihoo search, access to Baidu kno w, if they wish to get

9、the full quality Baidu search experie nee, you can put the Baidu Baidu Home or added to Desktop. Baidu prompts boycott 360 through a special in tegrated search.Baidusaid the result was 360 for search crawling, Baidu is consult legal persons.The evening of 28 August 20129:00 on wards, Baidu laun ched

10、 the first attack, a user searchingthrough360 integrated access Baidu know,Wikipedia,paste it and other services, will be forced tojump to the Baidu home page.Subsequently,the 360& #8203;excha ngethat comme need with Baidu,the user 360 browser using 360 in tegrated search, click on the related servi

11、ces from the Baidu search results will be directly brought to the Cached page. At 8:00 on August 29th, 2012 about 360 removed the right Baidu sservice snapshot , Baidu remains before the policy.Noon that day will be contained in Baidu search box, sitenavigation services are all removed. Baidu engine

12、ers Minghua respond to the media, noting that 360 search wanton disregard robots protocol data capture Baidu is afailure to comply with basic In ternet protocols behavior, the privacy and security of all Internet users will pose a threat, but also the complete destructi on of Internet users search e

13、xperienee.Zhao Minghuasaid, do not rely onsearch cha nn els more tha n public relatio ns war, you n eed to countersink good technicalproducts. At 10:00 onAugust 30 2012 around: 360 sn apshots recovery strategies, Chrome will not be directed to the snapshot. Baidu official micro-blog for the first time in re