开展低碳经济带来更多管理时机（Carry out low carbon economy and bring more management opportunities）

1、开展低碳经济带来更多管理时机（Carry out low carbon economy and bring more management opportunities）Recall China economic growth points, from the 80s of the last century textile property, basic property, 90 years of basic facilities, so that the automobile, petrochemical, electronic after twenty-first Century as th

2、e representative of the property group, in the past few decades, Chinas economic increase often lags behind the developed countries. In the current crisis, developed countries are looking for West new economic growth point, Chinese pace did not slow down, eyes focus on low carbon economy.Premier of

3、the State Council in charge of enterprises for General Assembly convened by the State Council, heard and considered the Committee on climate change to change things case report, climate change related research for things to consider and plan the process through the influence of criterion evaluation

4、of bill. Meeting put forward, the next stage should vigorously carry out green economy. With the expansion of domestic demand to promote rigorous marketing experience is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experien

5、tial marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study cons

6、umer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows:1., the progress of material civilization and the improvement of

7、 consumers living standardsWith the progress of material civilization,Peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material

8、 quantity of products; in the post industrial society, people are more concerned about the quality of life, care satisfaction in their mental and spiritual. Experience can be said to represent the economic provision of such satisfaction. Obviously, peoples consumption demand turns from the practical

9、 level to the experience level, which is the result of social development.2. homogenization of products and servicesThe fierce market competition speeds up the spread of technology, and the goods and services provided in the industry are becoming more and more convergence. It is precisely because of

10、 the convergence of goods and services, to erase the personal and unique feelings and experiences of goods and services, and the experience is so precious.3. the rapid development of science and technologyMany modern experiences, such as Internet games, online chatting, virtual communities and so on

11、, are the rapid development of modern science and technology to meet the needs of people. The network space is inherently a good place to provide experience, believe that in the next few years, the information technology in computer and telecommunications, electrical and biological technology integr

12、ation, to experience the space will be more broad. Based on the rapid development of science and technology, there is no reason not to expect and ask for more experience.4., advanced enterprises to guide and demonstrate the concept of consumptionMany experiential consumption is first guided and demo

13、nstrated by a few advanced enterprises. For example, before the Sony Corp launched its walkman,Consumers didnt expect the concert to be so convenient; consumers didnt expect to use such a magic machine before the Apple Corp made personal computers. Advanced enterprises are so deep digging, people do

14、 not express the potential needs of the heart. So that consumers are very interested in the new products they produce.editor marcketing experience of (main strategies marketing strategy)Sensory marketing strategySensory marketing creates sensory experiences through visual, auditory, tactile, and olf

15、actory senses. Its primary purpose is to create an experience of perceptual experience. Sensory marketing can distinguish between companies and products, trigger consumer motivation and increase the added value of products. Take Procter & Gambles Tide detergent as an example, and its ads highlight t

16、he fresh mountain feeling: the new mountain spring Tide brings you the refreshing fragrance of the field. The company did a lot of work to create this sense of freshness, and later achieved good results.Emotional marketing strategyEmotional marketing is in the marketing process, to touch the hearts

17、of consumers to create emotional, emotional experience, its scope can be a mild tenderness, positive mood, such as joy, pride, and even intense emotion. Emotional marketing requires a real understanding of what motivates you to cause a certain emotion, and can cause a natural infection of the consum

18、er and incorporate it into the situation. In the Crystal Love jelly ads, we can see a pure, lovely, full of happy girl face, relying on the boyfriends shoulder,Tasting the Crystal Love jelly he gave her, even onlookers could feel the experience of sweet love.Thinking marketing strategyThinking marke

19、ting is an experience that inspires peoples intelligence and creatively enables consumers to acquire knowledge and solve problems. It uses surprises, schemes, and temptations to induce unity or diversity of ideas among consumers. Reflective marketing is widely used in high-tech product promotions. I

20、n 1998, Apples IMAC computer went public and sold 278 thousand units in just six weeks. It was named the best product in 1998 by businessweek. IMACs success was largely due to a thinking marketing program. The program combines different thinking slogans with creative talent in many different fields,

21、 including black and white photos of Einstein, Gandhi and Muhammad ali. In a variety of large advertising signs, wall advertising and bus body, you can see the programs print ads everywhere. When the ad stimulates consumers to think about the diversity of Apple computers, it also encourages them to

22、think about their differences, and make them feel creative geniuses by using the apple computer.Mobile marketing strategyMobile marketing is to stimulate consumers through idols, characters, such as movie stars or famous sports stars, and change their lifestyle so as to realize the sales of products

23、. In this respect, Nike is classic. One of the main reasons for the companys success was its outstanding JUSTDOIT ad, which regularly described Michael Jordan, the famous basketball player in the sport, to sublimate the experience of physical movement.Relational marketing strategyRelational marketin

24、g involves the integration of sensory, emotional, thinking, and action or marketing. Relational marketing strategy is especially applicable to cosmetics, daily necessities, private transportation and other fields. Harley motorcycles on the American market, owners often mark them on their arms, and e

25、ven the whole body. They go to the country every weekend to participate in various competitions, you can see Harley brand influence extraordinary.The resolution of economic growth should foster new economic growth points characterized by low carbon emissions, and accelerate the establishment of fami

26、ly property, construction and transportation systems characterized by low carbon emissions. All the growth of the enterprise comes from the contribution of future customers. From the external indicators, the enterprise sales revenue, profit levels and market share growth. From the internal indicator

27、s, there are often two cases, an increase from the customers natural growth, and the other is the organic growth of customers. In the product introduction period and the rapid growth stage, development stage and low degree of marketization, the natural growth is mainly by second days on the mobile p

28、hone boot at 8 oclock, in a daze, mobile phone suddenly rang, the call is a mobile phone number. According to the number section, the northeast is the mobile number. I dont have a student or friend in the northeast, and that must be a client. After the phone is turned on is a girls voice, we see a l

29、ot of fruit from the inside, we find that the system is not a panacea, these years is to emphasize the system, we think there is a system that is enough, we are also trying to hope to perfect the system of the University for four years, you have learned that the system is not perfect, the market the

30、 system is not perfect,There is no perfect market in this world, so the explicit memory that psychology tells is very difficult and very little to constitute the basis of memory about consumer behavior. The mind or consciousness formed on the basis of implicit memory is the basis for consumers to pr

31、oduce brand cognition and brand behavior. No country, nor the United States, so the system is not omnipotent, you do not want to gradually improve the system, and what problems will not arise, there is no such possibility. In addition, economic development should be established I think you have to s

32、tand on a higher point to imagine the future prospects, you have a R & D team, they can develop together you are developing products, then you need a financial department, or other what you dont need to think of things before. For example, to run a website, to make the facilities work, to maintain a

33、 twenty or thirty development team, and after you have people, you have to supervise their work, but you cant control them too much. On the basis of combination of system and ethics, market ethics and corporate social responsibility. However, I have been consulted about faxes. In fact, I wanted to l

34、et customers call customer service, because the mind is not very clear, but I still want to drink with the Duke of Zhou Dream in (a joke), but think of the customer is the weekend call, then a promise immediately open trial account price cooperation talks. The customer has added QQ, and after a brie

35、f grooming and sorting, I opened the computer, with 8 QQ, new friends, and two student counseling. Because QQ friends are full, they can only delete some of their friends,After a brief response to two students, he chatted with the client in Liaoning, Anshan. After asking the customer for the reasons

36、 and the actual situation, I recommend him to use extension numbers. Because the extension number of the annual rent is relatively small (200 yuan), but also acceptable and can be sent, in the easy to send electronic fax, is more suitable for individual users. Customers are more satisfied. Long driv

37、ing force. In the late growth and maturity of the product, growth should mainly come from organic growth of customers.Tongji University can continue development and management research strengths Zhu Dajian thought, the day before the rally held the weather changes, that the state is to develop a sig

38、nal of low carbon economy, will become the lure of Chinas economic transformation center. When serious changes in the economic structure of the world, low carbon economy will bring major opportunities, seize the opportunity, will occupy the world economic bridgehead. General pointing out.As a new ec

39、onomic growth point, the low carbon economy will bring a lot of serious investment opportunities. Zhu Dajian said, in particular, high energy efficiency of electricity, transportation, construction, property and green basic measures to establish these five areas will have a vast investment opportuni

40、ties. Shanghai sebang Machine Co Ltd echoed low carbon environmental protection and energy saving social slogans, the company will then carry out in special attention to this point in the milling machine, rupture itself after the machine, sand making machine and other equipment to implement the comp

41、any mean to research and development more energy saving and environmental protection of mine equipment: hydraulic jaw fracture machine, hydraulic return type crusher etc.Low carbon economy touches the industry and category is very common,It includes low carbon products, low-carbon technology and low carbon power. In technology, low carbon economy hit power, transportation, construction, metallurgy, chemical, petrochemi