商业伦理导论复习资料ReviewofbusinessethicsAnIntroduction

1、商业伦理导论复习资料（ Review of business ethics AnIntroduction )The first chapter is the introductionKey content:A, ethical and moral concepts, and the relationship between the twoTwo, adjust the coercive means Ethics (Law) and non coercive means (difference) relationshipThree, the study of ethics, task and m

2、ethod of ethics classification (choice)Four research objects, business ethics, research status of business ethics (U.S.)Five, the basic ethical conflicts in commercial activities (t test)Six basic methods, solve business ethics (key)Knowledge points: three dimensions of P22 humannature (choice)The s

3、econd chapter exchange ethical relation.Key content:A commercial industry, internal and external conditions,barter conditionsTwo, the concept of commodity economy, content and characteristics of the commodity economyThree, the concept of market economy, property market economy (the test of independe

4、nt property rights),The difference and connection between the four, commodity economy and market economyFive, the concept of freedom, equality, ownership, legal characteristics of ownershipSix, ownership and ownership and the relationship betweenSeven, how to understand the rationality and legitimac

5、y of utilitarian justice and fairness (Essay)Knowledge points:The development of commodity economy and market economy have formed three major events in the process of P44Business ethics P49The third chapter in the contract relation ethicsKey contentThe concept of a contractThe characteristics of con

6、tract system in two, before the capitalist society (pass radio)The characteristics of the contract system of contract system three, compared with the previous capitalist slave society and feudal society, capitalist period the content of freedom of contract.Four, the contract relationship between the

7、 ethical attributes of the content (six) short answerPublic order and good morals, freedom of contract subject (test)The contents of the contractThe legal attribute of the contractual relationship, the content of fiveFour legal characteristics of contract, six (four)The concept of legal rights and l

8、egal obligations (Glossary) the ethical meaning of rights and obligations from the rightSeven, the legal nature and characteristics (four short answer),Eight, how to understand the rule of law is a reflection of the will of the P73 stage, and the national law is formulated and approved (four points)

9、.Howto adjust to the ethical relationship and Law (nine points)The fourth chapter of the main body of commercial moralityKey contentThe essence of a moral subject,Two, the concept of morality, structure of the main character?Three, moral cognition, moral emotion and moral will of the three (short an

10、swer)Four, three ways of moral cultivationFive, the main commercial moral conceptSix, the motivation and the effect of the concept, how to understand the relationship between motivation and effectSeven, how to understand the purpose and meansof consistency, legitimacy (discussion)Eight, the concept

11、of conscience, how to understand the conscience (pass choice)Nine, the content of commercial conscience (short)The fifth chapter of commercial creditFirst, credit classification, direct credit and indirect credit (choice)Two, the concept of commercial credit relations, the main economic characterist

12、ics of the commercial credit (t test)The social characteristics of three, commercial credit (short), the basic operation principle of commercial creditFour, commercial credit has the social and economic conditions of the content (short)Five, the establishment of commercial credit significanceThe dif

13、ference and the relation between the six, commercial credit and honestySeven, why the essence of market economy is credit economyEight reasons, the lack of business integrity (test)Nine, accelerate the construction and development of Chinas credit system (pass)Ten, the construction of commercial cre

14、dit system the content of the concept of business management system (short)Construction content eleven, commercial credit incentive mechanismTwelve, the main commercial credit ethical constructioncontentEthical relationship and moral principles of the sixth chapter in marketingClassification of stak

15、eholders, direct stakeholders and indirect stakeholders contentTwo, moral principles in marketingThree, the marketing mix strategy contentIncluding the moral question four, the content of the product strategyFive, how to understand the products of high quality, moral product design consider environm

16、ental protection standards (five)Ethical issues six, product brand includes the content (2)Two aspects of moral problems, seven packagingTwo aspects of moral control of eight, price strategy in two aspects, the elimination of price fraudNine, distribution involves the moral problems in the process o

17、f content strategyMoral principles should be followed in ten, promotion strategyEleven, how to establish the marketing ethics (three points)Twelve, the concept of relationship marketing and its essential feature, the specific implementation of relationship marketing, the concept of cultural integrat

18、ionThirteen, the concept of green marketing (broad and narrow)Fourteen, green marketing compared with traditional marketing, what are the characteristics (four points), how to implement green marketing.The seventh chapter ethical relations and ethical decision making in enterprise managementThe char

19、acteristics of business and management, under the guidance of Ethics (short answer test)Two, establish the modern ethics related content P167169 (choice)The three level three, Carols theory of social responsibility content (test selection)Four, the concept of economic man and social manFive, the con

20、cept and content of enterprise culture, enterprise image contentSix, the immoral phenomenon in enterprise behavior (macro and micro two aspects)Seven, the role of business ethicsEight, the development of enterprise ethics is the principle (four points)Nine, the ethical decision-making characteristic

21、s (s)Ten factors, the impact of ethical decision-makingEleven, how to make decision with business ethics of enterprise.The pursuit of ethical and ethical framework of enterprise public relations in the eighth chapterPublic relations ethics and public relationsTwo, all kinds of ideas of interest grou

22、ps (including the internal construction of public relations departments, direct stakeholders and indirect stakeholders) principle, basis and main points.Three, to build the Confucian ethics as the cornerstone of the public relations ethics system content (Renyilizhi letter)Four, business ethics unde

23、r the guidance of the enterprise and the consumer (pass two), the construction of staff, suppliers and owner relations (the principle, basis and main points).Five, the construction of business ethics under the guidance of the enterprise and competitors, the media, community and government relations

24、(the principle, basis and main points)Six, reputation managementThe ninth chapter ethical relations in international trade and the adjustment methodWith the content of a world market conceptTwo, the world market.Three, adjust the ethical relationship in the world market commodity exchange means?The

25、concept and content of four, foreign trade policyFive, the concept of trade terms and agreementsThe concept and characteristic of the six, tariffSeven, the world trade organizations purpose, principles, characteristicsEight, the contemporary ethical issues in international trade (five)Nine, the conc

26、ept of dumping, the impact of commodity dumpingTen, the concept of non tariff barriers, technical barriers to tradeEleven, the green trade barriers (t test)Twelve, construction principles and ideas of twenty-firstCentury new international trade relations (discussed)Thirteen, the principle of equalit

27、y and mutual benefit of the content (five points)Ethical relationship and the integration strategy of the tenth chapter in the multinational operationFirst, the concept of transnational corporations, the difference with other companies, the major multinational companies, compared with the contempora

28、ry earlyThe impact and challenge of two, transnational business enterprises (short)Three, the diversified values (test)Including unethical behavior four, multinational companies operating in theFive reasons, unethical behavior (macro and micro)The content of social responsibility, six enterprises sh

29、ould bear (test)Seven, the integration of the concept and characteristics of assimilation theoryEight, the process of assimilation (exploration period, collision period, integration period, innovation stage)Nine, multinational companies should pay attention to the ethical relationship integration st

30、rategy problem (four points)Ten, localization (including marketing, personnel, procurement and production, the localization of interest.)Ethical relationship and moral principles of the sixth chapter in marketingClassification of stakeholders, direct stakeholders and indirect stakeholders contentTwo

31、, moral principles in marketingThree, the marketing mix strategy contentIncluding the moral question four, the content of the product strategyFive, how to understand the products of high quality, moral product design consider environmental protection standards (five)Ethical issues six, product brand

32、 includes the content (2)Two aspects of moral problems, seven packagingTwo aspects of moral control of eight, price strategy in two aspects, the elimination of price fraudNine, distribution involves the moral problems in the process of content strategyMoral principles should be followed in ten, prom

33、otion strategyEleven, how to establish the marketing ethics (three points)Twelve, the concept of relationship marketing and its essential feature, the specific implementation of relationship marketing, the concept of cultural integrationThirteen, the concept of green marketing (broad and narrow)Four

34、teen, green marketing compared with traditional marketing, what are the characteristics (four points), how to implement green marketing.The seventh chapter ethical relations and ethical decision making in enterprise managementThe characteristics of business and management, under the guidance of Ethi

35、cs (short answer test)Two, establish the modern ethics related content P167169 (choice)The three level three, Carols theory of social responsibility content (test selection)Four, the concept of economic man and social manFive, the concept and content of enterprise culture, enterprise image contentSi

36、x, the immoral phenomenon in enterprise behavior (macro and micro two aspects)Seven, the role of business ethicsEight, the development of enterprise ethics is the principle (four points)Nine, the ethical decision-making characteristics (s)Ten factors, the impact of ethical decision-makingEleven, how

37、 to make decision with business ethics of enterprise.The pursuit of ethical and ethical framework of enterprise public relations in the eighth chapterPublic relations ethics and public relationsTwo, all kinds of ideas of interest groups (including the internal construction of public relations depart

38、ments, direct stakeholders and indirect stakeholders) principle, basis and main points.Three, to build the Confucian ethics as the cornerstone of public relations ethics system content (Renyilizhi letter)theFour, business ethics under the guidance of the enterprise the consumer (pass two), the const

39、ruction of staff, suppliers and owner relations (the principle, basis and main points).andFive, the construction of business ethics under the guidance of the enterprise and competitors, the media, community and government relations (the principle, basis and main points)Six, reputation managementThe

40、ninth chapter ethical relations in international trade the adjustment methodandWith the content of a world market conceptTwo, the world market.Three, adjust the ethical relationship in the world market commodity exchange means?The concept and content of four, foreign trade policyFive, the concept of

41、 trade terms and agreementsThe concept and characteristic of the six, tariffSeven, the world trade organizations purpose, principles, characteristicsEight, the contemporary ethical issues in international trade (five)Nine, the concept of dumping, the impact of commodity dumpingTen, the concept of no

42、n tariff barriers, technical barriers to tradeEleven, the green trade barriers (t test)Twelve, construction principles and ideas of twenty-firstCentury new international trade relations (discussed)Thirteen, the principle of equality and mutual benefit of the content (five points)Ethical relationship

43、 and the integration strategy of the tenth chapter in the multinational operationFirst, the concept of transnational corporations, the difference with other companies, the major multinational companies, compared with the contemporary earlyThe impact and challenge of two, transnational business enter

44、prises (short)Three, the diversified values (test)Including unethical behavior four, multinational companies operating in theFive reasons, unethical behavior (macro and micro)The content of social responsibility, six enterprises should bear (test)Seven, the integration of the concept and characteris

45、tics of assimilation theoryEight, the process of assimilation (exploration period, collision period, integration period, innovation stage)Nine, multinational companies should pay attention to the ethical relationship integration strategy problem (four points)Ten, localization (including marketing, p

46、ersonnel, procurement and production, the localization of interest.)Ethical relationship and moral principles of the sixth chapter in marketingClassification of stakeholders, direct stakeholders and indirect stakeholders contentTwo, moral principles in marketingThree, the marketing mix strategy cont

47、entIncluding the moral question four, the content of the product strategyFive, how to understand the products of high quality, moral product design consider environmental protection standards (five)Ethical issues six, product brand includes the content (2)Two aspects of moral problems, seven packagi

48、ngTwo aspects of moral control of eight, price strategy in two aspects, the elimination of price fraudNine, distribution involves the moral problems in the process of content strategyMoral principles should be followed in ten, promotion strategyEleven, how to establish the marketing ethics (three po

49、ints)Twelve, the concept of relationship marketing and its essential feature, the specific implementation of relationship marketing, the concept of cultural integrationThirteen, the concept of green marketing (broad and narrow)Fourteen, green marketing compared with traditional marketing, what are t

50、he characteristics (four points), how to implement green marketing.The seventh chapter ethical relations and ethical decision making in enterprise managementThe characteristics of business and management, under the guidance of Ethics (short answer test)Two, establish the modern ethics related conten

51、t P167169 (choice)The three level three, Carols theory of social responsibility content (test selection)Four, the concept of economic man and social manFive, the concept and content of enterprise culture, enterprise image contentSix, the immoral phenomenon in enterprise behavior (macro and micro two

52、 aspects)Seven, the role of business ethicsEight, the development of enterprise ethics is the principle (four points)Nine, the ethical decision-making characteristics (s)Ten factors, the impact of ethical decision-makingEleven, how to make decision with business ethics of enterprise.The pursuit of e

53、thical and ethical framework of enterprise public relations in the eighth chapterPublic relations ethics and public relationsTwo, all kinds of ideas of interest groups (including the internal construction of public relations departments, direct stakeholders and indirect stakeholders) principle, basi

54、s and main points.Three, to build the Confucian ethics as the cornerstone of public relations ethics system content (Renyilizhi letter)theFour, business ethics under the guidance of the enterprise the consumer (pass two), the construction of staff, suppliers and owner relations (the principle, basis

55、 and main points).andFive, the construction of business ethics under the guidance of the enterprise and competitors, the media, community and government relations (the principle, basis and main points)Six, reputation managementThe ninth chapter ethical relations in international trade the adjustment

56、 methodandWith the content of a world market conceptTwo, the world market.Three, adjust the ethical relationship in the world market commodity exchange means?The concept and content of four, foreign trade policyFive, the concept of trade terms and agreementsThe concept and characteristic of the six,

57、 tariffSeven, the world trade organizations purpose, principles, characteristicsEight, the contemporary ethical issues in international trade (five)Nine, the concept of dumping, the impact of commodity dumpingTen, the concept of non tariff barriers, technical barriers to tradeEleven, the green trade barriers (t test)Twelve, construction principles and ideas of twenty-firstCentury new international trade relations (discussed)Thirteen, the principle of equality and mutual benefit of the content (five points