商务英语写作道歉信和祝贺信专业知识讲座

1、2020/1/161 Chapter 11 Letters of Apology and Congratulation 道歉信与祝贺信 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/162 Apology ?Sometimes events do not run as planned, and it is your fault. Looking back, your conduct is regrettable, or some circumstance has prevented you from doin

2、g your best. In such cases, apologies are necessary for your own peace of mind and for good future relationship with an offended person. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/163 ?However, people who have made mistakes tend to condemn themselves too severely or describe t

3、he error too vividly, which may reinforce irritation of the other side. That reinforcement would work against the purpose of apology. The writer should apologize directly and use general terms to avoid reinforcing the unpleasantness of the mistakes. Empathy is the key to an appropriate apology. Peop

4、le who have the right attitude have the best chance of finding the right words. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/164 Letter of apology ?An unsolicited (自愿的，主动的) letter of apology removes a barrier or even preserves a business relationship. ?When you have to apologize

5、, you must be ?sincere, ?direct, and ?brief. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/165 Guidelines ?Begin with the apology and reveal the purpose of the letter. ?Present the specific circumstance for which you apologize. And discuss methods to redress the situation, if nee

6、ded. ?Close with a positive look to future business or personal relationship. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/166 Useful Expressions ?I must apologize to you for ?I am very sorry that. ?I am afraid what I have done has caused much inconvenience to you. ?I sincerely

7、hope you understand that I offended you quite unintentionally. ?I believe you can understand that I have not intended to hurt you. ?I owe you an apology. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/167 Useful Expressions ?I am to blame for this unpleasant thing. ?Please pardon/

8、excuse/forgive me. ?I sincerely hope that you will kindly accept my apologies. ?I hope you will kindly forgive my lapse of attention. ?I am so sorry to have put you to/into so much trouble. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/168 Sample version Dear David: Please excuse

9、 me for nothavinganswered your letter dated 7, December sooner. When your letter arrived, I was just in Hong Kong. As my family could not forward it to me during my absence, it has been, therefore, lying on my desk until the moment when I took it up. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联

10、系本人或网站删除。 2020/1/169 Now the first thing I have to do is to write to you these few lines to express my deep regret. I enjoyed many pleasant sights during my trip. I shall be pleased to give you an account of them when I see you next. Sincerely yours, 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联

11、系本人或网站删除。 2020/1/1610 Translation Practice ?亲爱的戴维： 请原谅我收到您12月7日的来信后迟 迟未复。 您的来信到来时，我正巧在香港，家 人无法及时转递。你的信一直放在我写 字台上，直到我回到才看见，拖至今天 才回信，深表歉意。 这次出去旅行饱览了许多美丽景色， 下次见到您时，将告诉您一切。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1611 Congratulation ?Sending letters of congratulation provides a

12、 very good way for businessmen to build goodwill, for they are always positive. How delighted you would be if you received a letter of congratulation! ?There are many situations calling for congratulations, such as election, promotion or other significant achievements. Therefore, the letters of cong

13、ratulation are in order (合乎时尚). 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1612 Guidelines The guidelines for such letters are very simple. ?Begin with the reason for writing. You should present the congratulations at the first part of the letter. ?Tell how you learn about the

14、 good news and make the reader feel certain that he/she deserves the praise. ?End the letter by using an encouraging and conversational tone. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1613 ?Letters of congratulation are usually ?brief ? prompt . ?Be sure to send the letter wi

15、thin a few days after the event; otherwise, all your efforts will be fruitless. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1614 Letter A Apologizing for Bad Manners Dear Mr. Peter: In order not to have any misunderstanding between us, please accept my apology for the manner in

16、 which our security officer spoke to you this morning. Our security officers had been instructed to keep certain parking spaces open for company officers, but they should have 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1615 remembered their obligation to be courteous and helpf

17、ul. The chief of security has already disciplined the officer, asking him to attend the human relations seminars. When you call at our offices again, you can expect efficiency and courtesy, which have been our goals for the past 12 years. Sincerely, 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系

18、本人或网站删除。 2020/1/1616 Letter B Congratulations on Promotion Dear Mr. Stewart: Please accept my warmest congratulations on your promotion to general manager! We have just learned that you have been appointed to this position. It came as no surprise to us in view of your unusual abilities. You deserve

19、the position after years of service in the company. Your experience in this field will surely bring in more profits for XYZ Company. We are sending you our best wishes for the future. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1617 Through 3 years of working with you, many of

20、us know clearly how much you have contributed to building the relationship between our two corporations. You also have come to know us well during the past 3 years, and we are ready to offer you the same service in the days ahead. We look forward to the continuing growth of your company under your e

21、nlightened leadership. Sincerely yours, 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1618 Opening and congratulation ?I was delighted to hear that ?I was very pleased to learn that ?Its a pleasure to hear that ?I would like to extend / send my warmest / sincere / heartfelt congr

22、atulations to you. ?My colleagues join me in sending you our warmest congratulations. ?Please accept our heartfelt congratulations on your 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1619 Comments on the accomplishment or achievement ?We believe that your advancement properly r

23、eflects the quality and diligence that has characterized your work in every area. ?您在工作中的各个方面都能发挥卓越才能并尽最大努力，今 日的升迁是必然的结果。 ?I know that your enthusiasm and experience in your work are the very qualities that are needed for this important position. ?我知道，以您的工作热情和丰富经验，担当这一重要职位是 恰当的。 文档来源于网络，文档所提供的信息仅供参考

24、之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1620 Close ?I wish you every success in your future career. ?Best wishes for your continued success. ?We look forward to an even closer association in the future. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1621 Translate the follow

25、ing congratulatory letter into Chinese ?热烈祝贺贵公司北京办事处成立。贵 公司在中国的发展令人瞩目，良好的 前景也让人很受鼓舞。我们万科国际 集团所有员工祝贵公司在这一市场的 业务蒸蒸日上，顺利成功。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1622 Sample page 1 ?Please accept our warmest congratulations on the opening of your Beijing Office. 文档来源于网络，文档所提

26、供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1623 Sample page 2 ?The expansion of your business in China is very impressive and your bright prospect is also encouraging. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1624 Sample page 3 ?We at Wanke International Group wis

27、h you every success in your increased involvement in this market. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1625 Questions for Comprehension 1. What are the basic principles of writing letters of apology and congratulation? 2. Do the two letters use the direct order? Why? 3.

28、How about the end of the letters? Do you think that they both express goodwill? 4. What information can you learn about from each letter? 5. Whats the purpose of each letter? 6. How do the writers convey the information? 7. Do you think it is good for a letter to begin and end with apology when its

29、purpose is to apologize? 8. Should a writer use strong adjectives to describe once again the mistake for which an apology is presented? 9. What benefits are obtained from writing congratulatory letters? 10. List the guiding principles recommended for letters of apology and congratulation. 文档来源于网络，文档

30、所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1626 1. Apology for Delay in Sending Catalogue and Price-list Dear Mr. Zhang: Thank you for your request for our catalogue and price list.1 We are sorry we cannot send you immediately the catalogue and price list you asked for in your letter of

31、 May 5th. 2 We will send you as soon as possible. 3 We ask for your understanding and offer you our assurance of better service in the future. 4 Yours faithfully, Contrast ?Poor 1.感谢收到对方信函。 2. 为不能马上满足对方要求道歉。 3.告知解决办法。 4. 希望对方理解，并表示愿意提供更好服务的愿望。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删

32、除。 2020/1/1627 Dear Mr. Zhang: I am sorry for not being able to send you immediately our catalogue and price list you asked for in your letter dated May 5th. 1 We appreciate your interest in our products, but the present catalogue does not include some new items we have recently developed. Besides,

33、the increasingly rising cost in labor has pushed the cost of our products higher; therefore, our prices will have to be adjusted accordingly. Now we are in the process of making new catalogue and price list to portrait all these changes. 2 We will send ?Improved 1. 为不能马上满足对方要求道歉。 2. 说明不能满足对方要求的原因。 文

34、档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1628 them to you after they are ready in ten days. Meantime, we would be glad to offer information that you need for particular products. Just send your request by e-mail.3 We are looking forward to the opportunity of providing our pro

35、ducts to you. 4 Yours sincerely， Adam Evens 3. 告知如何解决，及其眼下的补救办法。 4. 进行促销。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1629 ?这是封因不能及时给对方寄产品目录和价格表致歉的信。 第一封写得不是很成功。采用的是间接法写作方式，开头 表达不明确，可能令对方产生误解，对方会以为寄信人能 够马上满足他们的要求:寄送目录与价格表。 第二段对因 无法立即寄送对方要求的目录和价格表表示歉意，并说明 会尽快按照要求寄送。然后请求谅解。整封信看起来

36、比较 空洞，既没有交代无法满足对方要求的原因，也没有站在 对方的角度，替对方找到解决问题的办法。第二封信弥补 了第一封信的所有不足。一开始就致歉，直截了当，然后 讲明不能满足对方要求的具体原因，并提出补救办法。最 后，面向未来，期望能做成交易，有效地完成了沟通任务。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1630 2. Congratulations on Winning a Prize Dear Kate: I have heard that you win the Speech Contest.1

37、I would like to say congratulations on your recent honor. 2 This prize should be given to you.3 Keep up the good work.4 Sincerely , Paul ?Poor 1. 提及有关对方最近的好消息。 2. 向对方表示祝贺。 3. 说明祝贺的理由。 4. 鼓励对方。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1631 Dear Kate, Congratulations on you wi

38、nning the second place in the Maple University Students English Speech Contest 2011. 1 To win an award in a high-level English speech contest was what you had dreamed for since you came to college. For this, you have been working hard in improving your English and presentation skill， and you took ev

39、ery opportunity to practice. Your efforts and persistence were rewarded.2I heard that both ?Improved 1. 表示祝贺, 并指明祝贺的具体事由。 2.细述对方为此做出的努力。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1632 the audience and judges were favorably I share your happiness and wish you more Sincerely im

40、pressed by your presentation. 3You deserve the honor. 4 success in the future. 5 ， Paul 5. 表示为对方感到高兴，并致以良好的祝愿。 4. 说明祝贺理由。 3. 提及对方现场表现。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1633 ?这是封对对方取得英语讲演赛第二名表示祝贺 的信函。第一封开始似乎写明了祝贺的原因： 演讲比赛获胜，而且也致以了祝愿，表面看来 是符合要求的。但是仔细观察会发现，这种祝 贺有些敷衍了事的味

41、道，信息不具体 , 语气不 够真诚。第二封则完全不同，信息完整，具体， 看出作者对对方十分了解 , 并十分关注, 读者会 感受到对方的祝贺是发自内心 , 十分真切。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1634 Useful Sentence Patterns 1.be sorry. ?We are sorry we cannot send you immediately the catalogue and price list you asked for. ?十分抱歉我们不能及时寄出您所要求的目录

42、和 价格表。 ?I am very sorry for giving you so much trouble. 对 不起，给您添了很多麻烦。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1635 2.Please accept my apology for. ?Please accept our apology for any inconvenience this matter has caused you. ?造成诸多不便，在此致歉。 ?Please accept my apology for the m

43、anner in which our security officer spoke to you this morning. 由 于我们的保安今天早上跟您说话的方式不当， 我们在此向您致歉。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1636 3.I owe you an apology for. ?I owe you an apology for discrepancies between the shipping contracts and the actual shipment. 我就实际装运 与合

44、同不符一事向您道歉。 ?I owe you an apology for any inconvenience this clerical error has caused and will do our best to see that such errors do not recur. ?此次业务上失误，为贵方带来不便，深感抱歉。今后 我们必定尽力，使这类错误不再发生。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1637 4. I very regret that. ?I very regret tha

45、t your letter of May 9 was misplaced. I feel very embarrassed about this oversight. 5月9日的来信因误放别处，造成疏忽， 深感内疚。 ?We regret that we cannot agree to your request for a replacement pair. ?本公司非常抱歉未能接受更换要求。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1638 5.I offer my sincere apologies

46、 for. ?We offer our sincere apologies for the delay. Should you have any further problems, please do not hesitate to contact us immediately. ?对此次延误，谨表歉意。如果有任何问题，欢 迎与本公司联络。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1639 6.I apologize for. ?I apologize for our original error an

47、d unfortunate delay in answering your complaint. ?对于我们的失误以及未能及时回复您的投诉， 我深表谦意。 ?I apologize for the way he acted, and would like to rectify the situation as soon as possible. ?对于其行为，本人深感歉意，并会尽快采取行 动，纠正这种现象。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1640 7.Please forgive me for

48、. ?Please forgive me for a stupid choice of words. 请原谅我的用词不当。 ?Please forgive me for my oversight. 我疏忽 了，请接受我的道歉。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1641 8.Here is my deepest apology for. ?Here is my deepest apology for forgetting the appointment we had made. ?我把约会给忘了。

49、对此谨表深深的歉意。 ?Here is my deepest apology for the inconvenience caused by the lapse in communication. ?由于联络上的差错增添了麻烦，深感抱歉。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1642 9.Congratulations on. ?Congratulations on your promotion! 祝贺您 荣升！ ?Congratulations on your new baby! 祝贺你 们喜添贵

50、子！ 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1643 10. I am delighted to hear. ?I am delighted to hear that you captured the NO.1 position in sales in your market. ?欣悉你的销售额在你们的市场销售中名 列第一。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1644 11. Let me offer y

51、ou my warmest congratulations on. ?Let me offer you my warmest congratulations on the happy occasion. ?值此大喜之际，请接受我最热烈的祝贺。 ?Let me offer you my warmest congratulations on the happiest event of your life. 对你们一生中莫大的喜事， 请接受我由衷的祝贺。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1645 12

52、. I would like to offer my congratulations on. ?I would like to offer my congratulations on your being elected chairman. 祝贺您当选主席。 ?I would like to offer my congratulations on your fifty years of business enterprise. ?祝贺贵公司开业50年。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1646

53、13. Wish. /May. ?Wish you every success in the future. 祝您成功， 万事顺利。 ?Wish you the best of bliss and bless in the New Years Day. 祝新年快乐！ ?May you go from strength to strength for the next 5 years. 祝您在今后的五年飞黄腾达。 ?May you and yours have a joyful holiday season. 祝您及全家节日快乐。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，

54、请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1647 14. Congratulations! ?Congratulations! All of us feel proud of your remarkable achievements! ?祝贺你！我们都为你所取得的巨大成就 感到骄傲。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1648 15. Please accept our warmest congratulations on. ?Please accept our war

55、mest congratulations on the opening of your new branch. ?贵公司的新店开张，谨致贺意。 ?Please accept my warmest congratulations on your graduation from. ?值此你毕业于之际，特向你致以衷心的祝贺。 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1649 Condolence letters 慰问信 ?Begin with a direct statement of sympathy. ?

56、Concentrate on positive memories and positive developments that may lie in the future. ?Offer wish or help. 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1650 A direct statement of sympathy ?得知深表关切 ?We were very sorry to learn of ?I was deeply distressed to hear of ? I was deeply

57、 concerned when I learned that ?惊闻逝世，深致哀悼 ? We were shocked to hear of the sudden passing of ?I was indeed grieved (deeply distressed) to hear of the untimely passing of ?It is with great sorrow (regret) that we have received the sad news of the loss of 文档来源于网络，文档所提供的信息仅供参考之用，不能作为科学依据，请勿模 仿。文档如有不当之处，请联系本人或网站删除。 2020/1/1651 Positive memories and positive developments ?We know how much he meant to you. ?I had the privilege of knowing him for many years and always admired his integrity and high q