乳品技术培训材料PPT学习课件

1、新鲜乳制品的发展趋势和新概念新鲜乳制品的发展趋势和新概念 主要内容主要内容Key Issues Market forecasts and future trends 市场预测和趋势分析市场预测和趋势分析 Where can we find new conceptions and What can we do for you? 新概念从何而来新概念从何而来 以及我们能为您做些什么以及我们能为您做些什么 Present a series new conceptions and demo samples to you 为您推荐一组新概念并请品尝我们试做的为您推荐一组新概念并请品尝我们试做的 样品样品

2、 31% 5% 4% 31% 14% 4%0%3% 1% 4% 1% 1% 1% Milk Condensed/evaporated milk Flavoured milk drinks Soy milk Sour milk drinks Coffee whiteners Powder milk +/- flavour Cream Cheese Yogurt and low pH dairy drinks Chilled and shelf stable desserts Chilled snacks Fromage frais and quark Source: Euromonitor 全球

3、乳与乳制品的产品结构分布全球乳与乳制品的产品结构分布 Global Dairy Product Market 牛奶 干酪 酸奶 奶粉 中国液体乳及其制品的产品结构中国液体乳及其制品的产品结构 China Liquid Dairy Product Market Yoghurt 9% Neutral milk drinks 11% Low pH milk drinks 21% Pure milk 58% Liquid Milk Product Structure(By Volume) 全球主要品类乳与乳制品中新产品上市数量组成全球主要品类乳与乳制品中新产品上市数量组成 New products p

4、ositioning claims in GNPD last year 0%20%40%60%80%100% Cheese Chilled Desserts Milk Yogurt Low/No/Reduced Fat Vitamin/Mineral Fortified Functional No Additives/Preservatives Added Calcium Children (5-12) Low/No/Reduced Cholesterol Organic Low/No/Reduced Sugar Premium Low/No/Reduced Calorie Seasonal

5、All Natural Low/No/Reduced Carb Cobranded Source: GNPD 酸奶酸奶 巴氏牛奶巴氏牛奶 甜点甜点 干酪干酪 全球酸牛奶的增长趋势全球酸牛奶的增长趋势 Global market for yogurts, 2003-2009 forecast Source:Euromonitor Retail volume 销售量 000 tonnes 0 1000 2000 3000 4000 5000 6000 2003 2004 2005 2006 2007 2008 2009 Probiotic YO Fruit YO 2001-2005年间健康和风味是

6、酸牛奶的两大主题年间健康和风味是酸牛奶的两大主题 Healthy and Flavour ingredients most likely to make an impact, 2001 and 2005 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Natural FlavoursHealth Promoting Ingredients Fruit-based ingredients Exotic FlavoursFat / sugar replacers 2001 2005 健康诉求健康诉求 2004-2009年酸奶市场份额预测年酸奶市场份额预测 Market value fo

7、recast for yogurt，2004-2009 0.00 2,000.00 4,000.00 6,000.00 8,000.00 10,000.00 12,000.00 14,000.00 Western Europe Eastern Europe North America Latin America Asia Pacific Australasia Africa lctobacillus casei defensis, flavour 牛奶或脱脂牛奶 脱脂奶粉 卡布基诺咖啡 蔗糖 甜味剂稳定剂 乳酸菌 香料等 Nutrition Per 100g: energy 50kcal, p

8、rotein 4.5g, fat 2.9g, carbohydrate 6.0g, dietary fiber 4.0g, sodium 58mg, calcium 120mg/ non fat milk solids 9.9%, milk fat 1.8% 太妃酸奶太妃酸奶 Toffee Yoghurt Product Description/产品描述产品描述 - Toffee奶糖是近年来市场广泛接受的糖果 - 生产Toffee糖浆可以得到DANISCO的技术支持 - 利于提高企业的自主创新和技术壁垒 - 成本更可控制，风味和营养独到 可以明确区分于常见的添加水果的酸奶 有凝固型和搅拌型两种

9、形式 Ingredients/配料配料 Milk,concentrated milk,G lctobacillus casei defensis, flavour 牛奶 浓缩脱脂牛奶 菊粉 葡糖糖 稳定剂 甜味剂 益生菌 香料等 Nutrition Per 100g: energy 50kcal, protein 3.5g, fat 0.9g, carbohydrate 6.0g, dietary fiber 4.0g, sodium 58mg, calcium 110mg/ non fat milk solids 9.5%, milk fat 1.0% 可咀嚼的乳酸菌饮料可咀嚼的乳酸菌饮料

10、Probiotic yoghurt drinks with fruit flesh Product Description/产品描述产品描述 Ingredients/配料配料 Whole milk,Semi-skimmed milk, sugar, yogurt cultures including lactobacilus fortis, fruit flesh (aloe or coconut ), stabilizer, flavouing, colour: paprika extract; acidity regulator: citric acid; antioxidant: asc

11、orbic acid 牛奶 脱脂奶 蔗糖 益生菌 果粒或碎片 稳定剂 香精 着色剂 酸味剂 Nutrition/营养营养 Per 100g: energy 319kJ, 2.6g protein, 14.2g carbohydrate of which sugars 14.1g, 0.9g fat of which 0.6g saturates, nil fibre, trace sodium - 侧重于儿童的可咀嚼酸奶饮料 - 含有益生菌（ L-Casei 或双歧杆菌） - 特定的添加剂支持果肉悬浮 Product Description 产品描述产品描述 - 脱脂奶和还原糖为基本原料 -

12、Maillard反应形成特色风味和色泽 - 干酪乳杆菌（Casei）复合乳酸菌实现快速发酵 - 该产品可以调节消化道内环境，增强机体免疫力 Ingredients配料配料 Light: skim milk powder, hydrogenated maltose syrup, polydextrose, stabilizer (pectin), probiotic 脱脂奶粉 麦芽糖浆 果葡糖浆 甜味剂 干酪乳杆菌等益生菌 AMD783果胶等 Nutrition Per pack: energy 55kcal, protein 1.0g, fat 0.5g, carbohydrate 10.8g

13、, sodium 50mg, calcium 220mg, more than 1.25 billion counts of L casei sirota 褐色益生菌饮品褐色益生菌饮品 Brown healthy drink with casei 开菲尔和开菲尔饮品开菲尔和开菲尔饮品 Kefir and kefir drinks Ingredients/配料配料 Skimmilk, protein concentrate from milk, probiotic factor (oligosaccharides), living flora from: prebiolact-2+ bifidu

14、s probiotic and kephir-culture,galactooligosaccharide syrup, stabilizer , flavour, vitamin C, E 牛奶 乳清浓缩蛋白 低聚糖 活性益生菌 Kefir菌群 果葡糖浆 稳定剂 香料 维生素 Nutrition/营养营养 Per pack: energy 57kcal, protein 1.0g, fat 0.1g, carbohydrate 13.6g, sodium 18mg, vitamin C 30mg, vitamin E 3mg, galactooligosaccharide 2.5g Prod

15、uct Description/产品描述产品描述 - 由开菲尔菌丛发酵多种乳杆菌，乳球菌，明串珠菌，链球菌和酵母等 - 含有少量CO2气体和乙醇 - 口感温和清新,有独特的发酵风味 - 开菲尔发酵奶具有显著健康功效 - 舒缓压力 抑制肿瘤 吸收胆固醇 缓解乳糖不耐症 发酵乳清饮料发酵乳清饮料 Fermented whey drinks Ingredients Sweet whey concentrate, water, fruit preparation (apple-, orange-, pear juice concentrate, fructose syrup, pear pulp, p

16、each juice, mandarin, apricot juice concentrate, vitamin mix (vitamin C, vitamin E and beta carotene). flavour, sweetener: sodium cyclamate, acesulfame-K, sodium saccharine), fructose, stabiliser pectin, citric acid, acidity regulator: trisodium citrate 浓缩乳清或蛋白浓缩物 水 果汁 果糖 AMD果胶 柠檬酸 柠檬酸钠盐 维生素等 Nutrit

17、ion Per 100g: energy 118kJ/28kcal, 0.5g protein, 6.2g carbohydrate of which 6.2g sugar, 0.1g fat of which 0.1g saturates, 0.1g fibres, 0.04g sodium, 9.0mg vitamin C, 2.7mg niacin, 1.5mg vitamin E, 0.9mg pantothen acid, 120ug vitamin A, 0.3mg vitamin B6, 0.21mg vitamin B1, 30ug folic acid, 0.023 mg b

18、iotin, 0.15 ug vitamin B12 Product Description/产品描述产品描述 - 无脂肪乳清蛋白发酵产品 - 采用常规菌种或益生菌发酵 - AMD低酯果胶作为稳定体系 - 营养吸收好，酸甜适口、风味独到 - 可以作为涌动饮品，健康休闲饮品 - 低成本的健康饮品！ 牛奶布丁和甜点牛奶布丁和甜点 Creamy pudding and dessert Product Description/产品描述产品描述 - 甜味和酸味两种 - 具有爽滑、细腻或光洁嫩脆的口感 - 通常有蛋和奶的成分 - 酸奶设备稍加改造可以生产 - 是中国市场空白产品 - 是国际市场份额比较大的

19、产品 Ingredients Milk, sugar, dairy products, egg yolk ,coconut oil, milk protein, maple stabilizer, PH neutralizer, flavour, carotene colour 牛奶 糖 奶粉 蛋 椰子油 乳清蛋白 稳定剂 酸味剂 平衡盐 香料等 Nutrition Per cup (80g): energy 171kcal, protein 3.2g, fat 11.8g, carbohydrate 13.0g, sodium 37mg 果汁乳酸菌饮料果汁乳酸菌饮料 Yoggi smooth

20、ie- Fresh juice yoghurt drinks Product Description/产品描述产品描述 - 含有一定果汁的酸性乳酸菌饮料 - 丰富的产品内涵和宜人的口味 - 热带水果汁（芭乐 山竹 芒果等） - 可以附带益生菌 Ingredients Water ,milk,food acid,juice,pulps or flesh,stabilizer,flavour. 水，牛奶，酸味剂，果汁，细小果肉，稳定剂，香料 Nutrition Per package (100g): energy 160kcal, protein 1.0, fat 1.5, carbohydrat

21、e 9.6g, vitamines,fibre,minerals 代餐鲜奶系列代餐鲜奶系列 Fresh meal replacement milk Product Description/产品描述产品描述 - 鲜牛奶、坚果、谷麦、果蔬或蛋类产品相结合 - 必要的营养素添加，符合膳食习惯的牛奶饮品 - 主导牛奶市场的消费热点，2006年消费的主角 - 开启巴氏杀菌奶的新消费方式 UHT麦香牛奶和核桃牛奶已经进入产品成长期； 果蔬牛奶和真正意义上的代餐牛奶即将作为后续产品延续产品周期； 太妃早晚茶 跨国公司看好消费潜力，开始调研此类市场 Ingredients Milk,Rice (corn,wh

22、eat,walnut,etc.),sugar,vegetable,juice,stabilizer, PH neutralizer, flavour 牛奶，稻米或者谷麦类，以及果蔬成分，稳定剂，酸度调节剂，酶类，植物乳杆 菌，香料等 发酵酸米汁系列发酵酸米汁系列 Living culture rice beverage series Product Description/产品描述产品描述 - 米汁流行于欧美、韩日、台湾 - 健康、有机、天然 - 自然清新的符合亚洲人的口味 - 是区别于牛奶和果汁的新一代健康饮品 - 植物乳杆菌赋予独特的口味和营养特点 - 资源丰富，原料成本低 - 采用酶法处

23、理和植物乳酸菌发酵，技术含量高 Ingredients Rice (corn,wheat etc.),vegetable oil,stabilizer, amylase,plant lactobacillus PH neutralizer, flavour, 稻米（或者谷麦类），植物油，稳定剂，酸度调节剂，香料 酶类 植物乳酸菌 Nutrition Per package (100g): energy 120kcal, protein 0.7, fat 1.6, carbohydrate 11.6g, vitamines,fibre,minerals 利口酒利口酒（酒精饮料）（酒精饮料） Th

24、e fastest growing alcoholic drinks Young Urban Trend-conscious Female 18 26yrs Disposable income High forecast growth in ASPAC 18% 2003 2008 Global volume growth forecast at 38% 2004 to 2008 FOODTECH Liqueur Creamer Ingredients Water, Baileys glide liqueur 27%, skimmed milk powder, cream, food acid

25、(sodium citrate), emulsifier (471) New under the Baileys brand is a ready to drink variant, Baileys Glide with vanilla cream. It is described as lighter than Baileys itself, Product Description/产品描述产品描述 新概念产品技术方案新概念产品技术方案 New product samples No.Name of demo samples Category 1Toffee milkNeutral flavo

26、ur milk & breakfast milk 2Banana milk 3Both protein milk 4Oat & Walnut milk,egg & Cookie milk,Oat breakfast milk 4Sesame milk drinkNeutral flavour milk drink 5Chocolate milk drink 6Peanut milk drink 7Acidic milk drink(plain flavour 1 & 2)Acidity milk drink or beverage 8Ice-able delicious beverage 9B

27、rown yoghut drink with caseiFermented milk drink 10Fermented hand shake drink with fruit juice 11Asia expression yoghurt drink with whey protein and fashion flavour 12Plain drink yoghurt with probiotics Drink yoghurt 13Both-fruits drink yoghurt 14Both-protein drink yoghurt 15Gu-Go yoghurtStirred yog

28、hurt 16Impression yoghurt with probiotics 17Kids yoghurt(creamy and hardness)Kids yoghurt & fresh cheese 18Fresh little cheese 19Vanilla milk shakeDessert & pudding 20Melon milk putting 新概念产品技术方案新概念产品技术方案 New product samples No.Name of demo samples Category 请您品尝并请给予指点请您品尝并请给予指点 Please taste the samp

29、les and give us good advice 在在Danisco我们期待我们期待 与您合作！与您合作！ At Danisco, we want to do with you！ 增加消费者对发酵制品特定价值，尤其是益生菌的认识增加消费者对发酵制品特定价值，尤其是益生菌的认识 Increased Consumer awareness of health benefits of Probiotics 把握人们对更多更好的摄入各类营养素的追求把握人们对更多更好的摄入各类营养素的追求 Adults looking for ways to increase main nutriments int

30、ake 根据不同使用场所提高包装的便捷性根据不同使用场所提高包装的便捷性 “Grab-and-go” / portability in single-serve containers 在风味和质构上开创新的方向在风味和质构上开创新的方向 Success of flavors and texture in other categories 不断融入新的技术和理念引导和适应新的生活方式不断融入新的技术和理念引导和适应新的生活方式 New technologies and new idea for new living fashion - - 新的健康和功能性配料新的健康和功能性配料 New Fun

31、ctional and healthy ingredients 增加趣味性增加趣味性 Have fun 如何实现新鲜发酵乳制品的差异化和新增长如何实现新鲜发酵乳制品的差异化和新增长? What is Fueling the Growth of the yoghurt Category Agglomerated Maize Starch 经过颗粒附聚的玉米淀粉经过颗粒附聚的玉米淀粉 Instant appeal for powdered hot beverages 适用于速溶的热冲调粉末饮适用于速溶的热冲调粉末饮 料料 1 0.85 0.60.6 0.5 0.45 0.4 0.05 1 0 0.

32、2 0.4 0.6 0.8 1 1.2 XylitolMaltitolSorbitolMaltitol SyrupMannitol IsomaltLactitolPolydextroseSucrose 低甜度低甜度 Low sweetness level 溶解性好溶解性好 Good solubility 粘度与蔗糖相近粘度与蔗糖相近 Viscosity similar to sucrose 低热值低热值 Low negative heat of solution 不吸潮不吸潮 Non-hygroscopic 水活度与蔗糖相同水活度与蔗糖相同 Water activity similar to

33、sucrose 乳糖醇的技术特性乳糖醇的技术特性 Lactitol - Technical Properties 0 20 40 60 80 100 120 -50050100150200 Time (mins) Sugar Lactitol Insulin Response Relative Sweetness AttributeDanisco solutionApplications No preservatives无防腐剂无防腐剂HOLDBAC Cheese and fermented, fresh dairy products Organic有机食品资源有机食品资源YO-MIX cul

34、tures CHOOZIT cultures Certain hydrocolloids may be used and the food products can maintain status GRINDSTED LBG in organic version with certificate Cheese, yogurt and other fresh fermented products, fruit preparations New trendy tastes全新的味觉体全新的味觉体 验验 Flavours from new concept development e.g.: Commonsense Flavours AURA flavours All dairy products where flavours are added and fruit preparations for yogurt and dessert products 丹尼斯克的能为您提供的资源和方案丹尼斯克的能为您提供的资源和方案 Health & wellness solution and function system 对健康的认识和追求符合现代生