英文广告课件Advertisement课件

1、英文广告课件Advertisement,1,Advertising,英文广告课件Advertisement,2,Advertisement n. Advertisement helps to sell goods. Advertising n. She works in advertising. Advertise v. I must advertise for a new secretary. advertise oneself,英文广告课件Advertisement,3,What is advertising?,“Advertising ” comes from the Latin wor

2、d “adverto” meaning “turn attention to” so “advertising” might be defined as any means of bringing information to the public for the purpose of drawing attention to manufactured goods, services, shops, or entertainments.,英文广告课件Advertisement,4,The functions of the advertisement,Functions,attract atte

3、ntion,create interest,arouse desire,stimulate attention,英文广告课件Advertisement,5,The Characteristics of the Advertising Language,Generally speaking, the language of advertising , mainly of so-called loaded languages, must be a language of immediate impact and rapid persuasion. It must bring the adverti

4、sed products into attention, stress their qualities in the most attractive way, clearly outline the reasons for buying them, and preferably leave a memorable echo of what has been said about the products ringing in the readers mind,英文广告课件Advertisement,6,Effects,PERSUASIVE POWER,ATTENTION VALUE,MEMOR

5、Y VALUE,Advertisement,To achieve this, the language of advertising must be short, concise, vivid, attractive, and persuasive, which are fully displayed in advertising English. .,英文广告课件Advertisement,7,What are the purposes of advertising?,To brand their products To brand their corporate culture To ha

6、ve consumers be interested in their products,To gain profits by taking money from the consumers pockets,英文广告课件Advertisement,8,What is a good advertisement?,Say the truth Be creative Be attractive Be up to date Stared by celebrity ,Logo,Slogan,英文广告课件Advertisement,9,Obey your thirst Start ahead My dig

7、ital story Mosquito bye bye Communication unlimited Im loving it,Could you translate the following ad-words and reference them to related products?,drink,shampoo,camera,insecticide,telephone,food,英文广告课件Advertisement,10,Advertisements are everywhere,Advantages,Disadvantages,英文广告课件Advertisement,12,pla

8、y an important role in economic field,ad,make customer know the firsthand information of new products,Advantages,英文广告课件Advertisement,13,Advantages,promote sales and then increase the profit of company,英文广告课件Advertisement,14,Disadvantages,ads lead customers to form unreasonable consume-habit,英文广告课件Ad

9、vertisement,15,Disadvantages,ads spread false information and cheat people,英文广告课件Advertisement,16,form,make people annoyed misled people by false and incorrect information cheat consumers to buy the useless products raise the price of products .,help consumers make informed choices entertain people

10、increase product sales make people aware of social problems and government policies .,英文广告课件Advertisement,17,Be rational (理智) to ads,How to do,Avoid the disadvantages,英文广告课件Advertisement,18,Ads,英文广告课件Advertisement,19,Commercial Ads,Types of advertisements,Traffic Ads TV Ads Outdoor Ads Magazine Ads

11、Packing Ads,Handouts Catalogues Radio Ads Internet Ads Cell phones Ads,英文广告课件Advertisement,20,Public Ads,英文广告课件Advertisement,21,GOT MILK?”是美国Body By Milk发起的一项公益活动，该活动总会邀请一些有影响力的娱乐界、体育界的明星拍摄长了“牛奶胡子”的照片，向大众宣传喝牛奶的好处。在美国要知道明星在青少年中的知名度可以看看他(她)是否拍过“GOT MILK？”广告。从莱昂纳多迪卡普里奥到姚明;从安吉丽娜朱利到成龙；从贝克汉姆到章子怡等等诸多明星都曾经出

12、现在这个广告里。就连可爱的皮卡丘、力大无比的绿巨人、加菲猫、蝙蝠侠也上了牛奶胡子广告。,GOT MILK!,英文广告课件Advertisement,22,Got Milk?,英文广告课件Advertisement,23,Got Milk?,英文广告课件Advertisement,24,英文广告课件Advertisement,25,Good to the last drop.,滴滴香浓，意犹未尽。,英文广告课件Advertisement,26,Impossible made possible.,使不可能成为可能。,Canon Printer,英文广告课件Advertisement,27,Take

13、 time to indulge.,Nestle ice cream,尽情享受吧.,英文广告课件Advertisement,28,Tidein, dirts out.,汰渍到，污垢逃。,不求最大，但求最好。 (中国光大银行),渴望无限。（百事）,You press the botton, we do the rest.,The world smiles with Readers Digest.,您只需要按快门，其余的我们来做。(柯达相机),Ask for more.,To be the best rather than the largest.,读者文摘给全世界带来欢笑。,英文广告课件Adve

14、rtisement,29,Music in Ads,Jerk,Seasons in the sun,Robinson,To be with you,英文广告课件Advertisement,30,英语广告语欣赏,1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 4.Start Ahead.( Rejoic

15、e) 成功之路，从头开始。（飘柔） 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）,英文广告课件Advertisement,31,6.Fresh-up with Seven-up. (Seven-up) 提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make

16、 things better. (Philips) 让我们做的更好。（飞利浦）,英文广告课件Advertisement,32,11.Enjoy Coca-Cola. (Coca-Cola) 请喝可口可乐。（可口可乐） 12.Generation Next. (Pepsi) 新的一代。（百事） 13.The Relentless Pursuit of Perfection. (Lexus) 追求完美永无止境。（凌志汽车） 14.Communication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 15.Feast your eyes.（Ponds Cucumber E

17、ye Treatment) 滋润心灵的窗户。（庞氏眼贴片）,英文广告课件Advertisement,33,16.Focus on life. (Olympus) 瞄准生活。（奥林巴斯） 17.Behind that healthy smile, there s a Crest kid. (Crest toothpaste) 健康笑容来自佳洁士。（佳洁士牙膏） 18.Good to the last drop 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 19.Obey your thirst 服从你的渴望。（雪碧） 20.The new digital era 数码新时代。（索尼影碟机）,英文广告课件

18、Advertisement,34,21.We lead Others copy 我们领先，他人仿效。（理光复印机） 22.Impossible made possible 使不可能变为可能。（佳能打印机） 23.Take time to indulge 尽情享受吧！（雀巢冰激凌） 24.Poetry in motion, dancing close to me 动态的诗，向我舞近。（丰田汽车） 25.Come to where the flavour is Marlboro country光临风韵之境万宝路世界。（万宝路香烟）,英文广告课件Advertisement,35,31.Intelligence