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1、Case study: Harvard Business Review What is follow-up? Reinforce or evaluate students study,Follow-up,What are the consequences of poor follow-up? 56% complain 62% repeatedly contact the company 65% speak poorly 48% tell 10 or more people about their bad experience.,Follow-up,What are the effects of

2、 positive follow-up? Improve students & tutors relationships Enhance course completion rate Increase renewals and referrals Improve on our products .,Follow-up,Follow-up,What are the benefits of positive follow-up for students? Improving students satisfaction /reducing time to solve complaints Maint

3、aining regular customers Enhancing course completion rate Fastening study efficiency and effectiveness,What are the benefits of positive follow-up for WEB? Good word of mouth for big market share Reducing market costs from regular students loyalty More revenue from regular students repurchasing cour

4、ses,Follow-up,Follow-up ways,Follow-up points,RM,Study Effectiveness,oral check questions study guide,Graduation Rate,Study Effectiveness,method,progress,content,correlation chart student manual EIP study plan,RM-control WSS,Learning strategy classes,Group RM training Courseware follow-up summary,Tu

5、tor sharing role play,Control study effectiveness from WSS,Correlation chart,Student Manual,EIP system,EIP system,EIP system,EIP system,EIP system,Study plan,Check students study plan every week. completion % homework Classes Communicate with tutors (changed schedule, class feedback),Oral check questions,Study guide,Basic classes progress,2015 public holidays Jan: 1/1-3 Feb: 2/18-24 Apr: 4/4-6 May:5/1-3 Jun:6/20-22 Sep:9/26-27 Oct:10/1-7 sick leaves refer no shows,Safe delay period,28 days,Care Helpful Efficiency Motivational Practical,Quality of good fol

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