活动迪奥沈阳店开业的时尚秀PR方案

1、Event Title,Dior ShenYang Boutique Opening Event,Event Objective,To announce the appearance of Dior brand,To enhance the brand image in the local,market,To organize trunk show and attract more traffic and,sales in the boutique,Gift,Propose gift for the event,Rundown,-,Detail of event rundown,26th Se

2、ptember,?,Model fitting,Sept.25th,Dior,Catwalk, Liquid teams arrive Shenyang,Meeting with Zhuo Zhan management,Morning,Production Team leave Beijing,Afternoon,Arrive Shenyang,22:00,Move-in Zhuo Zhan Shopping Mall,and start set up,Setp.26th,Model and stylist team fly to Shenyang,Airport pick up from

3、airport to venue,rehearsal in Dior Lady shop,Noon time: Celebrities arrive Shenyang,Airport pick up from airport to venue,Rest in Zhuo zhan shopping Mall VIP room (BTC),12:00,Production, AV&lighting set up finish,Catering arrive the venue, and start set up,13:00,Catering finish set up,Ribbon Cutting

4、-flowers arrive the venue, preparing,14:00,All parties stand by,14:30,Media and VIPs start arrive at Dior House, Drinks and canape start serve,Welcome and introduce to Dior management,15:00,Ribbon Cutting ceremony,Champagne toast,Start visiting shop, media interview,16:00,Interview finish, and all g

5、uests seating in Dior Lady shop,16:15,Truck show starts,16:35,Truck show finish,Door gifts distribution, Drinks and canape still to be serive in Dior house,18:30,Event finish,Rundown,-,Detail of event rundown,27th September,Sept.27th,10:00,All team arrive venue,11:00,Model arrive,12:00,Catering arri

6、ve venue and start prepare,13:00,All team stand by,14:00,First round Guest start arrive Dior House,Drinks and canape start serve,Dior staffs lead the guest to Dior Lady shop,14:30,Truck show start,14:50,Truck show finish,16:00,First guest start leave Dior lady shop,16:00,Second round guest Start arr

7、ive Dior House,Drinks and canape start serve,Dior staffs lead guest to Dior lady shop,16:30,Truck show start,16:50,Truck show finish,18:00,Second round guest start leave Dior lady shop,18:00,Third round guest start arrive Dior House,Drinks and canape start serve,Dior staffs lead guest to Dior lady s

8、hop,18:30,Truck show start,18:50,Truck show finish,20:30,Truck show event finish,Invitation,Please use Paris format as your,invitation,-Please see Graphic Charter for,Press Documents guideline,(See attachment file referring,page 15),-Please use both English and,your own language,Dior,(SILVER STAMPED

9、 LOGO, HORIZONTALLY CENTERED),Paper,Cover and Back Cover paper:,Chromolux 700 Blanc ultrabrillant 1face 300 grs (,white and shiny paper,),130 mm (Height) * 180 mm (Width),Inside 2 pages paper:,Curious touch soft blanc neige 300 grs (,white paper,),130 mm (Height) * 180 mm (Width),Font,Silver stamped

10、 text 45 Helvetica font and font size 10pt,Silver stamped address / 45 Helvetica Light / font size 9pt,Text and address and RSVP must be centered horizontally,Media,-,Opening ad for news paper etc.,-,Out door media (if any) for new,boutique opening,-Provide both day and night,pictures of the outdoor

11、 site.,Venue Photo,At Least 2-3 Options of Your Coming Event,Venue,-Describe Your Venue,(,Venue Rendering,based on your 1,st,option,-Floor Plan,-Rendering,Use real environment to,do the rendering,-,Special arrangement,should be approved by,regional visual,merchandising team,Main Entrance,Tango Squar

12、e Tent,Dior Lady Shop,Model waiting in,Dior,storage room,Before the truck show, Model, hair stylists, make up artists are preparing on 5th floor,Dior Truck show, Dior Lady Shop floor plan,Model,Number of Models,12 female models,4 male models,Looks,-All the looks will be,shown,Menu,Please list your m

13、enu and,drinks,Cocktail Menu,Cold Canap,s,烟熏三文鱼卷配柠檬酸奶油,Smoked salmon rou,with lemon sour cream,鹅肝配面包卷和腌制苹果,Goose liver praline with toasted walnut bread and confit apple,鱼子酱配海苔饼干,Beluga Caviar on Seaweed Biscuit,Hot Canap,s,海鲜一口酥,Seafood vol au vent,炸意式南瓜芝士调味饭团,Fried risotto ball with pumpkin and go

14、rgonzola,迷你香草小牛排配芒果萨萨,Mini herbed veal schnitzel with mango salsa,Dessert,歌剧蛋糕,Opera cake,蓝莓迷你芝士蛋糕,Wild Blue Berry Cheese Cake,*Proposed menu from Shenyang Sheraton hotel,*320RMB each person (p.s. 50 and 120 person minimum charge on 26th and 27th Sept.),*Quotation included: Mineral water, orange juice