中西颜色差异跨文化交际课程

1、Culture Difference of,Color Words,in Chinese and Western Countries,2,颜色,Color & Culture,The,symbolic,significance,of,various,colors,in,different,national,languages,often,differs,a,lot,in,feature,some,of,which,even,arouse,taboos,The,symbolic,significance,of,the,difference,in,color,between,different,c

2、ultures,is,due,to,the,different,cultural,and,historical,background,and,the,different,aesthetic,psychology,of,each,nation,RED,4,颜色,RED in china,Red is the symbol of good luck,happiness, success, health,harmony, peace and prosperity,Here are many,positive expressions,红火,红利,红颜,走红,5,颜色,RED in Western cu

3、ltures,Red,is,the,color,of,blood,symbolizing,life,passion,and,enthusiasm,celebration,and,confidence,On,the,other,hand,red,also,symbolizes,temper,anger,danger,crime,and,violence,because,it,is,the,color,the,God,of,War,red tape,官僚作风,in the red,赤字,a red letter day,大喜的日子,Idioms on Red,ED,White,8,颜色,WHITE

4、 in china,White symbolizes,purity,brightness,and,clearness,Expressions of,negative,meanings with white,may date back to the period from Han to Tang,dynasty when,白衣,referring to the populace,were so,poor,that they could not afford to dye,the cloth, then white began to be associated,with,poverty,It wa

5、s said,ghosts,or spirits usually appeared,in white. Then white began to be associated,with,death,and was used to symbolize terror,and evil,9,WHITE in western,culture,In western culture, a bride,wears a long white skirt and,veil and holds a white lily at,the wedding ceremony,because the color traditi

6、onally,symbolizes purity, holiness,honesty, kindness and legality,Idioms on white,A white lie,无害而善意的谎言,A white day,吉日,White night,不眠之夜,White coffee,加有牛奶的咖啡,BIACK,12,颜色,BLACK in china,Black was regarded as the,king of all colors in ancient,china and the single color,worshiped the longest,Black also s

7、ymbolizes death,fear and illegal forces,13,颜色,BLACK in Western,cultures,In English culture, black is a,taboo to death and ill omen,and foreigners usually worn at,funerals to express sadness,and heavy mood,So, black is usually associated,with hopelessness,gloominess, wickedness, even,to express anger

8、 and death,Idioms on Black,Black coffee,浓咖啡,Black sheep,害群之马,Call black white,颠倒黑白,Swear black is white,强词夺理,Green,Green in China,In,Chinese,culture,green,means,a,lot,It,is,the,color,of,most,plants,but,the,chinese,do,not,favor,it,at,all,People,impose,a,low,or,mean,meaning,on,green,When,people,are,in

9、,bad,look,we,often,call,it,a,green,look”,脸都绿了,In,China,when,ones,wife,has,an,affair,people,would,rather,tell,her,husband,is,wearing,a,green,hat,Green in Western Culture,However, green is also a representitive of,non-experienced or envy in western culture,A green hand,一个新手,A green horn,涉世未深，容易上当受骗的人,A green thought,不成熟的想法,be green with envy,嫉妒，红眼,There,are,always,difference,between,Chinese,and,Westerners,Differences,in,color,do,exists,if