《香奈儿产品策略》PPT课件

1、CHANEL -Product Strategy,CHANEL Chanel has strict requirements that all branches should keep a principle of inertia in marketing planning, product material, education and training, media and public relations, store style. (Such as cabinet window design, interior decoration, clothing display, etc.,Ch

2、anel store in Beijing Xintiandi,Chanel store in New York,Chanel NO.5 Timeless classic,In 1921, Chanel launched its first perfume modulated by the fashion designer. It must adopt manually picking by the best workers 1 hour to pick 500-700 grams of flowers, 350 kg flowers can produce 1 kg flower essen

3、ces, extracted 550 g essence in finally constitute ChanelNO.5 aroma,CHANELAchievements of the classic tweed,Tweed tweed, refers to the fact the kind of interwoven warp and weft of the weave, is Chanels signature fabricMany classic tweed coat with sewing,CHANEL，Two-tone shoes,In 1957, it introduced a

4、 very different with the traditional shoes - black shoes, toe and beige body color rear strap shoes, pulled off a classic for 50 years,CHANEL，The little black dress forever,In 1926 the famous Chanel (Chanel) designed a women a little black dress hit the entire fashion industry.Instant little black d

5、ress has been available for 80 years. The classic Chanel (Chanel) little black dress, a simple extreme, but popularity is not bad,奥黛丽赫本,Chanel. China Complex,Karl Lagerfeld has repeatedly treasure trove of decorative arts from the Chinese inspiration. Such as in 1984, the Ming Dynasty blue and white

6、 theme, design a set of embroidered evening dress of blue and white pearls,In 1996, he again Chanel China ebony finish screen embroidery designs for three long dress, each style requires 900 hours of hand,CHANEL.Chinese style,Chanel for the Shanghai World Expo will make a special recommendation stores in Shanghai May debut.Shanghai-inspired ideas, to the world of Chinese style. Including food take out box from China inspired the design inspiration of a box-shaped handbag,The designers in the design of many different set of metaphors, such as jewelers, using a dragon totem, the suff