大宁国际站顶级时尚品牌与皮草部分招商方案与执行思路

1、城市奥特莱斯-大宁国际站,顶级时尚品牌与皮草部分 招商方案与执行思路,City utlet -DaNing Station,屠红艺团队 Helen Tus Team 2009年4月18日,Luxury Fashion、Top Fur Center Campaign Programs and implementation ideas,目录,一、团队招商目标 二、商场介绍 最优化的City Factory Outlet 2.1商场内部环境 Shop mall interior Design 2.2商场概念 Our Retail Concept 2.3目标对象 Target Markets 三、招商

2、整体定位品牌 Key Target Groups 四、顶级皮草珠宝区域 Fur area the highest number for the votes is 5362 votes,活动执行效果评估,Activity Implement Effect Evaluation,recycle bags design collection online statistics,Theme,一、继续第一季的主题，积极响应政府政策， 支持和推广环保事业。 Continue the theme of the first season , respond to the government policies

3、 actively, support and promote the environmental cause. 二、通过这样一场环保袋创意设计大赛，诞生一个“梦想成就现实”的真实故事。 真正成就有梦想、有创意天赋以及有设计实力的青年人才，提供一个出国参加2009米兰国际时装周，领教顶级品牌Fashion Show,与全球时尚人士交流、学习的机会。 Through such a creative design contest to birth a true story dreams achieve reality Provide the young who really has dreams o

4、f success ,has talents of creative and strength a chance to abroad to participate in the Milan International Fashion Week 2009.TO communicate with people who has the global top fashion experience,支持环保，成就梦想,Time： 2009年5月10月,博客大巴&触动传媒“环保袋创意设计大赛【第 2 季,2009年,5月， 线上活动平台搭建与用户作品征集,6月， 特邀评委评选， 网友参与投票评选出各大奖项

5、作品,7月， 获奖作品制成成品，进行线下体验和展览,10月， 终极大奖获得者，将赴意大利参加2009米兰国际时装周，领教顶级品牌Fashion Show, 与全球时尚人士交流、学习,PS 活动评委：拟邀请著名品牌设计师或相关领域内的设计大师担任,活动执行操作流程,Activity operational processes,May, Online activities to build platform and collect works,July, product the Prize-winning works ,do the offline experience and exhibitio

6、n,June, Special Invited judge choose, User voting to selected works of major awards,Oct, The ultimate grand prize winner will go to Italy to participate the Milan 2009 International Fashion Week ,experience the top brand Fashion Show, learning and exchanging in with the global fashion guys,Ps : It w

7、ill invite the famous brands designers or related fields artists to be the activities of judges,阶段一 创意设计作品征集评选,Time： collection 2009.05.012009.06.15 voting 2009.06.162008.07.01,参与方式： 此次活动对所有网民开放，网民可以根据参赛作品要求提交自己设计作品参与评选。欢迎各大设计院校的学生广泛参与，成就梦想，赢得出国学习的机会。 Participate way: This event is open to all Inter

8、net users, everyone can submit entries of their own design works to participate in the selection. welcome all the Design institutions s students broadly take part in to make the dream comes true and winning the chance to study abroad,评选规则： 参赛作品会经过初选、复选等阶段，最后会邀请意大利著名品牌设计师或是相关领域内的设计大师进行专家评审阶段，网友参与投票，评

9、选出此次赛事的各项大奖作品。 Selection rules: Entries will go through such as primary elections, check phase, finally will be invited to the famous Italian designer brand or a related field of design expert master stage of assessment, and internet user take part in the voting, selected the award of the tournament

10、 works,活动执行内容流程,Activity Contents Processes,phase one Collected works of creative design award,阶段二 创意设计作品线下展览,7月，我们会将线上的活动转移到线下，举办大型的环保袋设计大赛部分作品线下展览。 In July, we will be transferred the online activities to offline, and organize large-scale exhibition to show parts of recycle Bags Design Competition

11、 products. 届时Top10 获奖作品的设计师（包括上海市外的）将被邀请来参加线下展览，并在Design Studio内体验用上好的面料将平面作品制作成实物的机会。 At that time, top 10 winning designers (including outside of Shanghai) will be invited to participate in offline exhibitions, and have opportunities to make real object by good fabrics in the Design Studio,活动执行内容流

12、程,Activity Contents Processes,Phase two design products offline exhibition,Top 1 顶级大奖作品 Top Award works 获奖者将获得赴意大利参加2009米兰国际时装周的名额，领略顶级品牌Fashion Show, 把握与全球时尚人士交流与分享的机会。 The winner will get chance to Italy to participate the Milan 2009 International Fashion Week ,experience the top brand Fashion Sho

13、w, and learning and exchanging with the global fashion guys,Top 3 优秀人气作品 Popularity of outstanding works 拟批量制作获选作品，在国内一线城市进行买赠活动与作品推广。 We will product some winning works to do the buy or present activity as well as works popularization in the first-line cities. Top10 优秀入围作品Outstanding finalist works

14、 拟邀请设计师（包括上海市外）现场参加线下展览。 We will invite the designer (including outside of Shanghai) to join the exhibition,活动执行奖励机制,Activity Reward Systems,博客大巴 （)作为最专业的中文博客网站，上面住着600万都市精英人群。带来的是600万都市精英的关注，每个blogger都是“活广告,城客 一本关注都市人群的生活状态、生活方式的“城市读物”，一份偏重文化和视觉呈现的中文第一本互动杂志,我们自身拥有的新媒介,BlogBus媒体整合推广,Blogbus Integrat

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