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1、目录Chapter 1 建立贸易关系1. 请求建立贸易关系 Request for Establishing Business Relations2. 回复请求建立业务关系 Reply to the Request for Establishing Business Relations3. 索取产品资料 Request for Product Literature4. 回复索取产品资料 Reply to the Request for Product Literature5. 邀请会面 Invitation to the Business Appointment6. 接受会面邀请 Accept
2、ing the Invitation to the Business Appointment7. 谢绝会面邀请 Declining the Invitation to the Business Appointment8. 要求更改会面时间及地点 Request for Changing the Time & Place of the Meeting Chapter 2 推销9. 向特定客户推销 Sales Letter to Specific Customers10. 向不特定客户推销 Sales Circular to Non-Specific Customers11. 寄信给老客户 Sal
3、es Letter to Old Customers12. 寄信给新客户 Sales Letter to New Customers13. 推销新产品 Sales Letter for Promotion of New Products14. 推销劳务 Sales Letter for Promotion of Labor ServicesChapter 3 询盘和订货15. 一般询盘 General Inquiry16. 回复一般询盘 Reply to the General Inquiry17. 具体询盘 Specific Inquiry18. 报虚盘 Making a Non-Firm
4、Offer19. 报实盘 Making a Firm Offer20. 买方还盘 Making a Counter Offer21. 卖方返还盘 Making a Counter-Counter Offer22. 下订单 Placing an Order23. 接受订单 Accepting an Order24. 拒绝订单 Declining an Order25. 下续订单 Placing a Repeat Order26. 推荐替代品 Offering a Substitute Product27. 接受替代品 Accepting a Substitute Product28. 拒绝替代品
5、 Declining a Substitute Product29. 涨价通知 Notice for Price Increase30. 回复涨价通知 Reply to the Price Increase NoticeChapter4 付款31. 询问付款方式 Asking about Payment Terms32. 接受付款方式 Accepting Payment Terms33. 要求修改信用证 Request for Amendment to L/C34. 信用证修改 Amendment to L/C35. 付款通知 Payment Notice36. 收到付款通知 Receipt
6、of Payment Notice37. 催促付款(初次) Urging Payment (First Notice)38. 催促付款(最后通告) Urging Payment (Last Notice)39.40.41.42.43.44.45.46.47.48.49.50.51.52.53.54.55.56.57.58.59.60.61.62.63.64.65.66.67.68.69.70.71.72.73.74.75.76.77.78.79.80.索取发票 Asking for Invoice 寄送发票 Sending InvoiceChapter 5 包装和交货 包装要求 Packagi
7、ng Requirements 回复包装要求 Reply to Packaging Requirements 装运时间 Time of Shipment 回复装运通知 Reply to Time of Shipment 催促装运 Urging Shipment 回复催促装运 Reply to Urging Shipment 出货通知 Shipment Advice 货物抵达通知 Goods Arrival NoticeChapter 6 投诉和致歉 投诉货物未寄达 Complaint about Goods Arrival Failure 对货物未寄达致歉 Apology for Goods
8、Arrival Failure 出货延迟 Late Delivery 对出货延迟致歉 Apology for Late Delivery 投诉货物质量 Complaint about Poor Quality of Goods 对货物质量不佳致歉 Apology for Poor Quality of Goods 投诉货物数量 Complaint about Wrong Quantity of Goods 为数量错误致歉 Apology for Wrong Quantity of Goods 投诉发货出错 Complaint about Receiving Wrong Goods 为发货有误致
9、歉 Apology for Sending Wrong Goods 抱怨包装不良 Complaint about Poor Packaging 为包装不良致歉 Apology for Poor Packaging 付款出错 Payment Error 为付款出错致歉 Apology for Payment Error 对服务的不满 Service Dissatisfaction 对服务不满致歉 Apology for Customer Service DissatisfactionChapter 7 商务交往 请求筹备出差 Request for Preparing for a Busines
10、s Trip 回复请求筹备出差 Reply to the Request for preparing for a Business Trip 确认预定行程 Confirming Itinerary Reservation 出差后的感谢 Thanks for a Business Trip 活动通知 Activity Notice 集会通知 Gathering Notice 邀请担任演讲者 Inviting Speaker 回复演讲邀请 Reply to the Invitation for Speaker 展销会通知 Trade Fair Notice 回复邀请 Reply to the Tr
11、ade Fair Invitation 请求帮忙做问卷调查 Request for Filling Out Questionnaire 请求转载许可 Request for Reproduction PermissionChapter 8 公司人事 人事查询 Personnel Enquiry 找寻人才 Looking for Qualified Personnel 晋升公告 Promotion Announcement 调动通知 Transfer Notice81. 褒奖员工 Complimenting EmployeesChapter 9公司内部82. 会议通知 Meeting Notic
12、e83. 例行报告 Routine Report84. 问题报告 Problem Report85. 提案 Proposal86. 回复提案 Reply to Proposal87. 说服对方 Convincing the Other Side88. 给予指示 Givi ng In structio ns89. 新产品说明 New Product DescriptionChapter 10社交信函90. 邀请与约见函 Invitation and Appointment Letter91. 回复邀请 Reply to Invitation92. 祝贺函 Letter of Congratula
13、tion93. 慰问函 Letter of Sympathy94. 感谢函 Letter of Thanks95. 道歉函 Letter of Apology96. 通知函 Letter of Advice97. 鼓励函 Letter of Encouragement98. 探病函 Letter of Con soli ng the Sick99. 吊唁函 Letter of Con dole nee100. 节日问候 Seasons GreetingChapter 1建立贸易关系1. 请求建立贸易关系 Request for Establish ing Bus in ess Relatio
14、nsWe have learned from (信息来源)that you are(公司性质)in (国名或地域名).Weare glad that you are interested in (产品名称).So, we are willing to establish bus in ess relati ons with you. Attached please find(附件内容).We are(公司性质).We export (出口产品名称)to (出口产品目的地).If(对方条件),we(期待事宜).We look forward to recei ving your inquiry
15、at an early date.2. 回复请求建立贸易关系 Reply to the Request for Establishing Business RelationsTha nks for your email to en ter into bus in ess relati ons with us in(经营范围).Wehave read your邮件附件内容).As you know, we are (重述本公司身份).We have a large(需求量大的产品名称)market here, so we are seeking new partners. If possible
16、, we d like to be (我方角色)in (国名或地域名).Should(对方提供的优惠),we ll(订单种类).We look forward to your favorable reply.3. 索取资料 Request for Product LiteratureWe learn from (信息来源)that you are(供货商身份).We(关注产品途径)andbecame much interested in your(产品名称).We are (我方公司身份).As we are in terested in doing bus in ess with you,
17、we would like you to send us (邮寄方式)the detailed in formation about(欲购产品名称)to (由 E寄地址).The dema nd for(产品类型)in our market is really great.Your immediate atte ntio n is highly appreciated.4. 回复索取产品资料 Reply to the Request for Product LiteratureWeare so glad that you are interestedin (产品名称).Attached are
18、 (附件内容).As you requested in your email, we sent you our (索取资料)by (由E寄方式), which will tell you everything about our(产品名称).Although established in (公司成立时间),we are developing very fast. Wepay great attention to(特别关注之处).We have introduced advaneed production equipmentfrom (国名或地域名).We now export our prod
19、ucts to (出口产品目的地).(产品 畅销国国名或地名)is our largest market. (某一特定产品系列)is a bestseller.We look forward to your trial order.5. 邀请会面 In vitati on to the Bus in ess Appo in tme ntI d like to invite you for a meeting with(我公司会面人职务和姓名)if you feelconvenient.As(会议名称)will be held in(会议地点)from (会议起始日)to (会议结束日),we
20、think you(对方可能采取的行动 ).If you come, we would like to invite youfor a meeting with(我公司会面人)at(会面地点),on(双方会面日)to discuss(双方会面商讨事宜).(我公司会面人)wishes to have an opportunity for ameet ing with you.We look forward to recei ving a positive reply from you.6. 接受邀请会面 Accept ing the In vitatio n to the Busin ess A
21、ppo in tme ntI m glad that you will arrange a meeting between(对方会面人职务和姓名)and meon the day before the opening of(会议名称)to (会面事宜).As a matter of fact, we had had the intention to meet(对方会面人职务)during (会议名称)before we got your email. We cherish the opport unity(我方珍惜之事),and are pleased to have a chanee to(
22、有机会之事).We look forward to see ing you in Don ggua n.7. 谢绝会面邀请 Decli ning the In vitatio n to the Busin ess Appo in tme ntThank you for your email of(对方由E件发送日),inviting me to have a meeting with对方会面人职位)on (对方建议的会面日)before the opening of(会议名称)at(会面地点).I m sorry to say that we are unable to go to(会议名称)
23、,when we (拒绝会面原因).That s why lean t go and meet (对方会面人职位).Wehope that you will understand our situation.Wewish to meet sometime in the nearfuture to(会面目的).8. 要求更改会面时间及地点 Request for Changing the Time & Place of the MeetingThank you for your email of(对方由E件发送日),inviting me to have a meeting with(对方会面人
24、职位)on (对方建议的会面日)before the opening of(会议名称)at(会面地点).We d like to have the meeting on(我方提出的会面时间)at (我方提出的会面地点).It will be much more convenient to us if you agree to the date and place we have suggested.Your favorable reply would be highly appreciated.Chapter 2 推销9. 向特定客户推销 Sales Letter to Specific Cu
25、stomersI would like to tell you that we have got the(产品名称)you inquired about (对方询盘时间).Attached are(附件名称),which will give you all details forplaci ng an order.(产品名称)we ve got are (产品优势).They are really(欲推销产品引以为傲之处).They are at least as good as, if not better than,(与同类产品一样好 ),butprices are(价格情况).We ex
26、pect your feedback before the end of this mon th.10. 向不特定客户推销 Sales Circular to Non-Specific CustomersWe are willing to seek partners for(出口产品类型).We are (我公司注册地点 ),specializing all kinds of(产品种类).They arebestsellers both at home and abroad. We ve now made some researches on(新研制产品名称),which we are abl
27、e to provide regularly.If you are in terested, please con tact me at(电话联系方式 ).For more relatedinformation,you can (获知信息途径). Maybewewill makearrangements for a meetingto discuss details concerning (商讨事宜).11. 寄信给老客户 Sales Letter to Old CustomersIt s been (有业务往来持续时间 )since we executed your last order.
28、Recently, we got in large quantities of(新产品名称).Attached please find(附件名称).I d like to inform you that, we are(优惠措施)on certain items, including(对方感兴趣产品名称).Would you have a look at the attached catalogue? If you wish to order large quantities,(联系方式 )me. We will try to work out terms andcon diti ons to
29、 our mutual ben efit.We look forward to our con ti nued mutually-profitable bus in ess relatio nship. We expect(期待事宜).12. 寄信给新客户 Sales Letter to New CustomersWeare glad to learn, from (信息来源),that you are interested in (产品名称).We (经营情况).Attached please find (附件名称).(欲知详细信息),please(查询方式).We look forward
30、 to your trial order and assure you of our prompt attention.13. 推销新产品 Sales Letter for Promotion of New ProductsWe re pleased to inform you that, with years of research, we ve introduced ournew products (产 品名称)to market. Much to our delight, they enjoy great popularity. As we guess you might be inte
31、rested, we ve sent you (由E寄方式) (由E寄样品种类及数量 )for your trial use. A trial use will convince you of their extraordinary functioning. For more information, please(查看信息途径).Attached please find(附件名称).We hope you ll take this opportunity to(为双方禾U益起见).If you consider placing an order, we ll grant you (优惠幅度)
32、.14. 推销劳务 Sales Letter for Promotion of Labor ServicesWe re pleased to learn, from(信息来源),that you are in need of (某种职业工作人员).We advertised your job vacancies and attracted(申请人数)applicants,from whom we have chose n(人数)for your con siderati on. Attached are(附件名称).The can didates we have chosen are(身份).
33、They all have(工作经历持续时间)experie nee, in a (工作单位).We have in terviewed them with satisfactory results and offered them(提供事宜)as required.They are look ing forward to your pho ne in terviews.Con tact us if (所需帮助事宜).We hope to have more cooperati on in the future.Chapter3询盘和订货15. 一般询盘 Ge neral In quiryWe
34、 are very much interested in importing(产品名称)from you since you are (对方身份).We would be grateful if you could let us have detailed in formatio n about(产品名称)and send us samples of your complete product range as well.We have been(我方身份)for (公司历史年限)and have (销售渠道).We are in great n eed of (产品名称)in our pro
35、duct ion. Our credit sta nding has bee n AAArated since(起始年).If bus in ess terms are satisfactory, we II place regular orders with you.16. 回复一般询盘 Reply to the Ge neral In quiryWe are glad to learn that you are interested in our(产品名称).Attached pleasefind (附件信息). As you requested, we have sent you sam
36、ples of our complete range (邮寄方式).Weare one of the (公司性质),specializing in (经营范围).All our products are manufactured (产品优势).We(公司优势).Wewill allow a(折扣幅度)discount for your orders. For(欲知信息),please (获知信息途径).We look forward to your trial order.17. 具体询盘 Specific InquiryWe are (公司性质).We have obtained your
37、name and address from(信息来源)andwe are very interested in(产品名称).We d like to have an (产品数量)quotation of the said products,(价格术语).We d like you to tell us about(其他欲知事项).If (下订单前提条件),wewill place an order with you.We would await your reply.18. 报虚盘 Maki ng a Non-Firm OfferWethank you for your inquiry (对方
38、询盘日),asking for (欲购产品数量)quotation of(欲购产品名称)madein (产品原产地).Weare pleased to offer as follows: (报盘详细内容).The above offer is subject to our final confirmation. If you think our offer meets your requireme nts, please let us know at an early date. We would be glad to offer any additi onal in formati on y
39、ou n eed.19. 报实盘 Maki ng a Firm OfferThank you for your inquiry of(对方询盘日),asking for an(欲购产品数量)quotation of our(欲购产品名称).We are pleased to offer as follows:(报盘详细内容).The above offer is firm un til (报价有效期限).If you th ink our offer is satisfactory, please let us know before (订单有效期限). You can be assured
40、of our best service.20. 买方还盘 Maki ng a Cou nter Offe rWe thank you for your email of(对方邮件发送日期),offering us(我方欲购产品名称及数量)made in(产品原产地)at(卖方报价).We regret to inform you that we can t accept your offer as(还盘原因).For (继续保持合作的原因 ),we counter offer as follows, subject to your reply reaching us (有效期限): (我方还盘
41、价).We are satisfied with other terms in your offer.We look forward to your favorable reply.21. 卖方返还盘 Maki ng a Cou nter-Cou nter OfferReferring to your counter offer of (对方还盘邮件发送日期),asking for a cut down of the price from(我方报盘价)to (对方还盘价),we regret to tell you that itis difficult for us to accept yo
42、ur coun ter offer.The price we set in our offer is carefully calculated. As a matter of fact, we havehad con siderable bus in ess with many customers at(价格描述).Our (我方产品种类)sell well in their markets. As you know, our products are far superior in quality to (同类产品名称)provided by any other suppliers in t
43、he world. For long lasting trade relations between us, however, we decide to allow you(让禾U种类)if yourorder(订单价值).If you think our proposal acceptable, please place an order on or before May 31st.22. 下订单 Placing an OrderThank you for your timely reply of(对方邮件发送日期 )to our inquiry about the(欲购产品名称).We a
44、re very satisfied with the trade terms you offer. The prices are acceptable. Therefore, we nowemail you our purchase order (订单编号)in the attached file.We will open (信用证种类)in your favor as soon as possible through(开户行),for the total value of(总价值)as stated in this order. Please inform us of theshipping
45、 date at least(提前通知装船天数 )in advanee after you receive our L/C.We look forward to your con firmati on of the accepta nee of our order.23. 接受订单 Accepting an OrderWe confirm our acceptanee to your order(订单编号)you emailed us(对方由E件发送时间)for (订购产品名称).We welcome you as one of our customers.We are pleased to
46、send you in the attached file the Sales Con firmati on(销售确认书编号)for your e-signature. Please cosign it and return it to us for our file.And please open your L/C(开证时间).Shipment will be made upon our receipt ofyour L/C.Your cooperation is highly appreciated. We assure you of(我方承诺)and lookforward to rec
47、eiving(期盼对方继续订购 )from you.24. 拒绝订单 Declining an OrderWe ack no wledge receipt of your order(订单编号)you emailed us(对方邮件发送时间)for (订购产品名称),but regret to tell you that we are unable to take your order as (无法供货原因).(无法供货的原因).We are in deed sorry for being un able to take your order.We sin cerely hope that y
48、ouwill un dersta nd our situati on and keep bus in ess relati ons with us in the future.25. 下续订单 Placing a Repeat OrderWe are pleased to inform you that the(产品名称)we ordered from you last timeis very suitable for our market. Last shipment of(产品名称)sells well here.As we believe there is still a great d
49、ema nd for(产品名称)in our market, we areplacing with you a repeat order (续订单编号)in the attached file for the same kinds and the same qua ntity of the said products at the same price and on the same trade terms as we did last time, provided(续订单特别要求 ).We hope you will (希望对方所做之事).We expect you to confirm o
50、ur repeat order as soon as possible.26. 推荐替代品 Offering a Substitute ProductWeare pleased to learn from your email (对方发送邮件日期)that you intend to place with us an order for(欲订产品名称),but we regret to tell you that this model isalready out of producti on.We d like to recommend to you our new model(替代产品型号)
51、,which is even morewelcomed by (受谁欢迎).This new model is much better than the previous one, but the price is(替代品价格低廉程度)lower with (替代品“卖点” ).Attached please find our latest catalogue and export price list so that you can know more about our new model or you can visit our web site:(公司网站)to get more in
52、formation youn eed.We expect you to place a trial order with us.27. 接受替代品 Accepting a Substitute ProductThank you very much for your recommendation. As this model is new to our market, we d like to place a trial order with you for(替代品名称及数量),if you allowus(优惠种类及优惠额).Attached please find our Purchase
53、Order(采购订单编号). We will open an (开立何种信用证)in your favor for the total value as stated in this order as soon as we get your confirmation.It is for keeping our long term traderelati on ship that we decide to place this trial order. We hope you will(希望对方所做之事)concerning this transaction.We look forward to
54、 your positive reply.28. 拒绝替代品 Declining a Substitute ProductWe have received your email recommending us the(替代品名称及数量 )for lack of (原欲购产品名称 ) we requested, but we are very sorry to say that we can t accept (替代品名称).(拒绝替代品的原因).(我方提出的解决办法).If you fail todeliver(原欲购产品名称及数量 )on time, you have to pay us l
55、iquidated damages,that is, a(赔偿额度)of the total value of the delayed goods, for (延误期限).We hope you will give us a favorable reply as soon as possible.29. 涨价通知 Notice for Price In creaseWe formally inform you that the price of(涨价产品名称)has in creased by(价格上涨幅度)ma in ly owi ng to(涨价原因). (对涨价原因做具体解释).We c
56、an t but in crease our export price by(价格上涨幅度).In fact, many compa nies have in creased their price to that exte nt. However,for (提供原价的原因),we offer you the original price for your(最近的一次订单时间或订单编号)order. From (涨价起始时间),the price will go up by(价格上涨幅度).We hope you will(希望对方所做之事).30. 回复涨价通知 Reply to the Price In crease NoticeTha nk you for informing us the(涨价幅度)in crease in the price of(涨价产品名称)due to(涨价原因).To tell you the truth, we have predicted the in crease in the price of(涨价产品名称),but we didn t expect the rise to be s
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