实用商务英语写作教程 Unit10(上) Business Letters.ppt

1、,Practical English Writing For Business Course,Unit Ten (1) Business Letters,指导：董晓波 制作：秦蓓蓓,General Introduction Business Letters for Different Purposes,How Are Business Letters Laid Out? I. The Essential Parts II. The Optional Parts III. Two Styles of Layout,I. The Essential Parts 1.The Heading or L

2、etter-head信头 2.The Date日期 3.The Inside Name and Address 信内地址 4. The Salutation称呼敬语 5. The Body 正文 6. The Complimentary Close结束敬语 7. The Signature署名,II. The Optional Parts 1Theattentionline致收信人 2. The subject line 主题 3. The identifying initials 经办人代号 4. The enclosure 附件 5. The copy notation 抄送,III. T

3、wo Styles of Layout 1.混合式 （The indented style） 2.平头式（The block style）,混合式 The Nile Trading Co. Ltd. 161 Pyramid Street, Alexandria, Egypt Tel: (20-3)4900000 Fax: (20-3)4900001 11th May,2001 The Export Manager China Motorbike Co. Ltd 34 Fazhan Street Jinan, Shandong P. R. C. Dear Sir or Madam, We are

4、 interested in importing mopeds and would be grateful if you would send us a copy of your latest catalogue, your price list and export terms. Could you also let us know the name of your import agent in Egypt? We look forward to hearing from you. Yours fainthfully, Abdul Aziz Marketing Manager,back,B

5、usiness Letters for Different Purposes,1.EstablishingBusinessRelationship 2.Making Enquiries 3.Making Offers and Counter-offers,back,1.EstablishingBusinessRelationships,1）Whatarelettersforestablishing businessrelations? 2） How to write a letter for establishing business relations? 3）Writing Practice

6、,Exercise1,Exercise2,在国际贸易中，要保持或扩大业务就必须巩固和发展已有的业务关系，并且不断物色新的贸易伙伴以建立新的业务关系。新的业务关系可以通过银行、报 纸广告、因特网、驻外商务机构、国 外商会、商品交易会等多种渠道建立。,back,To write a letter for establishing business relations,you had better follow the steps below:,1.toinformofthesourceofthe informationyougetaboutyouraddressee; 2.tostateyouri

7、ntentionofestablishing businessrelations; 3.togiveabriefintroductionofyour businessscope,products,etc.,4.toshowthereferenceastoyour firmscreditstanding; 5.toexpressyourexpectationfor cooperationandanearlyreply.,back,Sample1 这是一家中国丝绸出口商向一家经营丝织品的英国公司发出的要求建立业务关系的信函。收信人首先说明了他们获得信息的来源对方驻北京使馆商务处。接着提出要建立贸易

8、关系的要求,然后用一句话介绍了自己公司的主要业务。并告知对方信函中附有一份公司出口项目单，请其阅读并尽快回函。,Sample 2 这是一家南京电器用品进口商向波士顿电子公司提出进口业务要求的信函。收信人首先说明他们从因特网上得知对方的业务范围碰巧和自己公司相同，因此写信想要建立合作关系。接着简单介绍了其公司的业务状况及给对方提供了资信调查途径。最后提及对对方无绳电话的兴趣及对回复的期待。,1.Fill in the blank with the proper forms of the given expressions. (1)We are pleased to find that the a

9、rticles you require _fallwithin_ our lines. (2)We have been _in theline of_ chemicals for more than ten years and now one of the largest exporters in China. (3)Should any of the items _be ofinterest_ to you, please let us know. (4)We desire to _enterinto_ mutually beneficial business relations with

10、you. (5)The _enclosed_ is a copy of our latest catalogue. (6)As to our credit standing, you can _refer to_ the Industrial and Commercial Bank of China Guangzhou Branch.,II. Translate the following sentences into English 1.我们从我方在荷兰代理人处得悉你们的地址，现特去函希望能与贵公司发展合作关系。 2.我们公司专营各种家用电器的进口业务。 3.信内附有我公司最新的带插图商品目录。如有兴趣，请立即与我公司联系。 4.我们的开户银行是中国银行南京分行，该行可向贵公司提供我们公司的资信情况。,2.Making Enquiries,1)What are letters for making enq