综合类单选集_考试卷模拟考试题_4

1、姓名：_ 班级：_ 学号：_-密-封 -线- 综合类单选集_考试卷模拟考试题考试时间：120分钟 考试总分：100分题号一二三四五总分分数遵守考场纪律，维护知识尊严，杜绝违纪行为，确保考试结果公正。1、cultureculture is one of the most challenging elements of the international marketplace. this system of learned behavior patterns characteristic of the members of a shaped by a set of dynamic variabl

2、es: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. to cope with this system, an international manager needs both factual and interpretive knowledge of culture. to some extent, the factual knowledge can be learned; its interp

3、retation comes only through experience.the most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture one has to live it. two schools of thought exist in the business world on how to deal with cultural diversity. one is that business is busine

4、ss the world around, following the model of pepsi and mcdonalds. in some cases, globalization is a fact of life; however, cultural differences are still far from converging.the other school proposes that companies must tailor business approaches to individual cultures. setting up policies and proced

5、ures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. the major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.fortune examined the international perform

6、ance of a dozen large companies that earn 20 percent or overseas. the internationally successful companies all share an important quality: patience. they have not rushed into situations but rather built their operations carefully by following the most basic business principles. these principles are

7、to know your adversary, know your audience, and know your customer.according to the passage, which of the following is true （ ）a.all international managers can learn culture.b.business diversity is not necessary.c.views differ on how to treat culture in business world.d.most people do not know forei

8、gn culture well.2、cultureculture is one of the most challenging elements of the international marketplace. this system of learned behavior patterns characteristic of the members of a shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, tech

9、nology, education, and social institutions. to cope with this system, an international manager needs both factual and interpretive knowledge of culture. to some extent, the factual knowledge can be learned; its interpretation comes only through experience.the most complicated problems in dealing wit

10、h the cultural environment stem from the fact that one cannot learn culture one has to live it. two schools of thought exist in the business world on how to deal with cultural diversity. one is that business is business the world around, following the model of pepsi and mcdonalds. in some cases, glo

11、balization is a fact of life; however, cultural differences are still far from converging.the other school proposes that companies must tailor business approaches to individual cultures. setting up policies and procedures in each country has been compared to an organ transplant; the critical questio

12、n centers around acceptance or rejection. the major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.fortune examined the international performance of a dozen large companies that earn 20 percent or overseas. the international

13、ly successful companies all share an important quality: patience. they have not rushed into situations but rather built their operations carefully by following the most basic business principles. these principles are to know your adversary, know your audience, and know your customer.according to the

14、 author, the model of pepsi _. （ ）a.is in line with the theories of the school advocating the business is business the world aroundb.is different from the model of mcdonaldsc.shows the reverse of globalizationd.has converged cultural differences3、cultureculture is one of the most challenging element

15、s of the international marketplace. this system of learned behavior patterns characteristic of the members of a shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. to cope with this system, a

16、n international manager needs both factual and interpretive knowledge of culture. to some extent, the factual knowledge can be learned; its interpretation comes only through experience.the most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn cul

17、ture one has to live it. two schools of thought exist in the business world on how to deal with cultural diversity. one is that business is business the world around, following the model of pepsi and mcdonalds. in some cases, globalization is a fact of life; however, cultural differences are still f

18、ar from converging.the other school proposes that companies must tailor business approaches to individual cultures. setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. the major challenge to the in

19、ternational manager is to make sure that rejection is not a result of cultural myopia or even blindness.fortune examined the international performance of a dozen large companies that earn 20 percent or overseas. the internationally successful companies all share an important quality: patience. they

20、have not rushed into situations but rather built their operations carefully by following the most basic business principles. these principles are to know your adversary, know your audience, and know your customer.the two schools of thought _. （ ）a.both propose that companies should tailor business a

21、pproaches to individual culturesb.both advocate that different policies be set up in different countriesc.admit the existence of cultural diversity in business worldd.both a and b4、cultureculture is one of the most challenging elements of the international marketplace. this system of learned behavio

22、r patterns characteristic of the members of a shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. to cope with this system, an international manager needs both factual and interpretive knowle

23、dge of culture. to some extent, the factual knowledge can be learned; its interpretation comes only through experience.the most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture one has to live it. two schools of thought exist in the busin

24、ess world on how to deal with cultural diversity. one is that business is business the world around, following the model of pepsi and mcdonalds. in some cases, globalization is a fact of life; however, cultural differences are still far from converging.the other school proposes that companies must t

25、ailor business approaches to individual cultures. setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. the major challenge to the international manager is to make sure that rejection is not a result

26、 of cultural myopia or even blindness.fortune examined the international performance of a dozen large companies that earn 20 percent or overseas. the internationally successful companies all share an important quality: patience. they have not rushed into situations but rather built their operations

27、carefully by following the most basic business principles. these principles are to know your adversary, know your audience, and know your customer.this article is supposed to be most useful for those _. （ ）a.who are interested in researching the topic of cultural diversityb.who have connections to m

28、ore than one type of culturec.who want to travel abroadd.who want to run business on international scale5、cultureculture is one of the most challenging elements of the international marketplace. this system of learned behavior patterns characteristic of the members of a shaped by a set of dynamic va

29、riables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. to cope with this system, an international manager needs both factual and interpretive knowledge of culture. to some extent, the factual knowledge can be learned; its i

30、nterpretation comes only through experience.the most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture one has to live it. two schools of thought exist in the business world on how to deal with cultural diversity. one is that business is business the world around, following the model of pepsi and mcdonalds. in some cases, globalization is a fact of life; however, cultural differences are still far from convergin