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文档简介
1、Alibaba value chain model,Alibaba company introduction,Alibaba was founded by Ma Yun in 1999. It is an enterprise online trading platform for enterprises. Alibaba group is the world leader in e-commerce and is the largest e-commerce company in China.,logistics enterprise,social network platform,offl
2、ine businesses,payment platform,e-commerce platform,payment platform,consumer,Logistics,offline payment,offline payment,information flow,capital flow,1.Offline businesses,Alibaba has numerous offline merchants.Many large companies have partnered with alibaba to become alibabas suppliers.They produce
3、 a variety of products that meet most of the consumers needs. Catering industry, tourism industry and other various forms of offline businesses make e-commerce industry constantly enrich and perfect.They increase the coverage of social e-commerce industry, and lay a foundation for online and offline
4、 integration. (Offline merchants are producers or providers of products and services in the social e-commerce industry value chain.),2.E-commerce platform,Alibaba is a company that uses e-commerce as a platform for sales. And its e-commerce sites are numerous, such as Taobao, Tmall, and so on. Most
5、of them can be sold under a website or mobile APP. Consumers can buy products or services anywhere or anytime.,(E-commerce platform is a platform for enterprises or individuals to negotiate online transactions.),3.social network platform,Alibaba and domestic famous social network service platform si
6、na microblog reached a consensus. In this cooperation, the product information released by merchants on the website is in step with Sina microblog. Ma Yun also has a registered account to release information about the company. By social networks , Alibaba relies on huge user groups and social relati
7、onships to conduct marketing.,4.logistics enterprise,Alibabawascooperatewithmanylogisticiscompany,suchas YuanTong,Shunfengandsoon. Logistics companies provide logistics information to consumers through the Internet. In addition, alibaba also cooperate with the insurance company.When consumers buy go
8、ods on the Internet, they can selectively buy freight cost risk.Then they can enjoy compensation service for returning or exchanging goods,5.payment platform,Alibabafoundthe“Alipay”. Ithasrealizedtheonlinepayment,intermediatepaymentmanagement. Thecapitalflowallowsthetradeoperateonlinenormally. Toensurethec
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