互联网业务发展可行性研究报告和技术方案

SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHFSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHF目录目录1第一章、增值业务长足发展但仍未突破3第二章、电信业务向大信息服务产业延伸321、电信业务将深层次外延322、全面创新推动业务延伸4第三章、电信业务实施计划531、便利客户532、招商、宣传互联网络平台533、拓展互联网业务平台证券，期货行业534拓展互联网络业务平台社区信息化平台535拓展互联网络业务平台点点远古商家期刊6第四章、服务项目641、公司主要申报业务642、详细业务介绍6421互联网络类业务6422、应用类业务7第五章、技术方案851概述852目的8SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHFSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHF53互联网络平台软件整体设计9531设计原则9532设计目标9533设计介绍954业务管理平台设计11541系统结构设计1155网络结构设计1156互联网平台系统概述12561、互联网络平台包含以下模块1257业务层1258平台监控131SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHFSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHF59数据管理13510业务接口模块135101调用存储过程13511接入方式14512互联网平台业务功能145121支持多种计费方式145122支持多种定购方式15513统一的业务接口和第三方接口15514业务配置管理15515计费管理15516客户管理15517系统管理及维护16518我们的优势16519平台服务器配置以及软件需求说明175191硬件配置175192软件环境18520互联网网关服务器及数据库服务器处理能力计算18第六章、市场调研与分析1861市场制造了百亿元的新市场1962前途无量1963用户有需求就必然产生用户20SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHFSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHF64隐患急需行业规范202SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHFSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHF2009年，国内电信业在面临行业发展的严峻形势及社会发展的迫切要求下，必须加快转型，全面实现结构化升级，这既是维护其自身可持续发展的要求，也是必须要完成的历史使命。在诸多转型环节中，业务范畴在新时期中其内涵也必将进一步外延。随着通信技术发展和电信市场逐步开放,我国增值电信业务内涵越来越清晰，使电信业务分类更具系统性和科学性,为电信业务市场管制和市场发展壮大奠定了良好的基础，“增值电信业务，是指利用公共网络基础设施提供的电信与信息服务的业务”。第一章、增值业务长足发展但仍未突破在传统电信服务向信息服务延伸的初期阶段中，电信增值业务是增长的重点，依托于传统的网络优势提供附加增值服务是传统电信运营商较易拓展的环节，且这一市场也的确获得了较为长足的进展，并已成为弥补话音业务收入持续下滑的重要收入来源。但值得注意的是，在增值电信业务市场快速增长的同时，这一市场的收入结构并没有发生显著的变化，各类基于互联网络服务的增值应用仍是市场增长的主要构成部分，且国内增值电信服务娱乐性偏强。在目前国内2万多家电信增值服务运营企业中，有近70的企业从事移动增值服务的运营，他们所提供的业务大多集中在互联网络、彩铃、彩信等消费性服务方面，业务类型单一，创新能力较差，可持续发展能力不足。虽然增值电信服务正逐渐成为消费者日常生活中不可或缺的组成部分，但整体来看这一市场仍未有质的突破。第二章、电信业务向大信息服务产业延伸综上所述，当前电信业务的两大组成部分都面临现实或潜在的增长威胁，电信运营业面临的发展危机仍没有得到根本性的缓解，从未来发展看，只有进一步实现向大信息服务产业的不断延伸才能进一步获取增长的空间。在这一延伸的过程，有以下两个特点值得关SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHFSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHF注。21、电信业务将深层次外延在电信服务内涵不断外延的过程中，信息通信市场的产业链构成将更为复杂，一个网络状的产业结构将彻底颠覆传统电信业的传统单向产业合作模式，多元化、个性化的客户类型及客户需求将对电信业的创新能力提出新挑战。当前，无论是信息技术还是新媒体内容都已经呈现向网络化延伸的趋势，网络化的IT服务及新媒体成为消费增长的热点，而网络传输本身却没有明确的增长点，管道化趋势加深。在信息技术市场，IT技术从简单的版权买卖向网络化服务延伸，软件服务的效能计算3SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHFSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHF概念改变了传统的产品供应模式，SAAS成为发展的热点。在信息内容市场，以传统媒体的数字化为基础，新媒体的影响能力日益增长，数字媒体内容的网络化传输大大提升了其价值，并已经对消费市场产生了实质性的影响。在上述趋势下，无论是在固定网络还是在移动网络，所谓的“杀手级”业务将很难存在，依赖网络的不断延伸及庞大的用户规模获取稳定收益来源的商业模式将逐渐成为过去，这是大信息产业环境下对传统电信运营中以网络为核心的垂直经营理念的颠覆，也是电信运营企业在转型中遭遇到的关键障碍。因此，电信业务的外延并非简单指业务类型的多样化，它实际涉及到电信企业经营思路、后台支撑及企业组织结构、企业文化等多个层次的转变。22、全面创新推动业务延伸新一轮电信重组揭开了国内电信运营市场全业务竞争的序幕，许多商家都转向了经营性互联网业务。我国的互联网市场虽历经多年的快速增长，但整体的普及水平与发达国家相比仍有增长空间，因此对尚未饱和市场的客户资源的争夺及对高价值客户的挽留将成为这一领域内竞争的重点。但如上所述，在全业务经营时代，推动电信业务外延的动力就是创新笔者认为这并非简单的创新，而是多层次多维度的创新，它是一个由内及外的创新过程，具体而言包括如下几个关键点。1应确立创新经营的理念，积极学习IT、互联网等产业创新机制，并在公司组织、文化等多个内部环节进行改造。与互联网产业相比，电信业在经营思路、企业文化及产业合作模式等方面都存在巨大差别，电信企业应首先在战略思路上做出调整，积极建立务实的创新机制。SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHFSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHF2中小企业往往更具备创新的能力与精神，电信业应积极调整在产业链中的布局，通过广泛的合作为自身的创新机制注入持续的活力，以此为基础推进业务的延伸。3在创新内容层面，技术创新、业务创新及模式创新同等重要，电信业应在核心技术研究、产业合作模式调整等多个环节进行创新才能最终推动业务的创新。4在创新范围层面，应积极向生产性领域延伸ICT服务。中国工业化进程的加快推进将使企业客户服务市场的信息通信服务需求快速增长，信息通信技术对提升经济生产的劳动生产率具有重要的意义，但对这一市场中的探索目前明显不足。4SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMSELECTIONPARAGRAPHFORMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTSELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFORMATLINESPACINGLINESTOPOCTIONPARAGRAPHFORMATLINESPACINGLINESTOPOINTS2SELECTIONPARAGRAPHFAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA