外文数据库及综合机检实践教学报告11

精选文库外文数据库及综合机检实践教学报告姓名： 班级 学号：课题名称中国传统文化对营销理念影响及策略渗透研究课题分析课题概述：我国的商业活动由来已久，中国人在古老的商代就开始了以物易物的经商活动，易经之中也有记载古代的集市和交易“日中为市，致天下之货，交易而退，各得其所”。这其中绵延流传着丰富而深刻的市场营销管理文化。一般来说，人的思想、行为的变化，总是与社会现实生活联系在一起的，但是在中国这样一个长期以来崇尚传统、尊重祖先的国度里，对人的思想和行为的影响更大的常常是中国的传统文化，有的影响甚至是根深蒂固的。中国传统文化博大精深，具有丰富的内涵，其中许多内容对现代市场营销管理活动有指导意义，例如“民本”观念、“诚信”观念、“变异”、“仁和”观念、“天人合一”观念、“义利”观念等，这些观念都对现代营销理念有深刻的影。企业应汲取中国传统文化精华，在营销管理中倡导有中国特色的市场营销道德，增加品牌的文化含量，随时调整和丰富当代市场营销谋略，并结合中国的实际情况，研究中国的市场营销，找出其中的规律性。因此，研究中国传统文化与现代市场营销的关系具有现实意义。Elsevier-Sciencedirect 数据库检索工具类型 印刷 光盘数据库 联机数据库 网络数据库数据库名称Elesvier(爱思唯尔)数据库检索网址(主页)检索步骤1.登陆网站:双击“Internet Explorer”，地址栏输入：“http:/ ”，进入“Elsevier(爱思唯尔)数据库”网站主页。2.选择检索方式 通常“Elsevier(爱思唯尔)”的检索方式选择“高级检索（Advandced Search）”。3.限定检索资源类型选择检索资源类型为“All Sources”.4.高级检索：单击检索界面进入高级检索（Advandced Search）1) 选择检索区检索字段: market concept*、concentration strategies、chinese additional culture2) 输入检索词： market concept* 、 concentration strategies3) 确定检索关系：组合式对话框和检索词之间默认检索关系为“And”。4)选择数据范围： journals5） 选择科学分类：All sources6） 检索的时间范围：all years7） 点击“Search”按钮开始检索，所有命中文献篇名及题录信息列表显示。8） 浏览文摘：浏览该条记录包括文摘的详细信息。限制选项文献类型期刊 会议 学位 图书 专利 科技报告 其它结果形式全文 摘要 题录 数值 事实 网站 其它journalsAll sources时间范围all years检索策略Title=( market concept*) or( concentration strategies) and All field= (chinese additional culture)检索结果记录International marketing managers cultural sensitivity: relevance, training requirements and a pragmatic training concept1 Hartmut H. Holzmllera, Barbara Stttingerb,Show moreChoose an option to locate/access this article:Check if you have access through your login credentials or your institutionCheck access doi:10.1016/S0969-5931(01)00034-8Get rights and contentAbstractWith the shift from national to international and global business, new challenges have emerged for managers engaged in transnational business activities. The complexity of the tasks involved in international marketing requires an approach that demonstrates cultural sensitivity. As a consequence, the question arises as to whether international marketing managers are well-prepared to deal effectively with culturally overlapping situations.While it is widely accepted that culture is substantially affecting international marketing decisions, pragmatic concepts of how to achieve cultural sensitivity in international marketing are lacking. This paper aims to narrow this gap. The importance of cultural sensitivity in international marketing is highlighted, training requirements are identified, and a recently introduced concept of culture is assessed for its usefulness and applicability in an international marketing context.Keywords Cultural standards; International management training; Cultural sensitivityCorresponding author. Tel.: +43-1-313-36/5104; fax: +43-1-313-36/7931Tel.: +49-231-755-3270; fax: +49-231-755-3231.Copyright 2001 Elsevier Science Ltd. All rights reserved.Hartmut H. Holzmllerholds the Chair of Marketing at Universitt Dortmund, Germany. Most of his academic work has been published in German. Some of his work has been included in major international conference proceedings and published in international journals such asJournal of International Marketing,Advances in International Marketing, andManagement International Review. His main research interests are in cross-cultural marketing, with specific reference to consumer behaviour, and export decision making. He is affiliated with universities in Austria, France, Germany, Ukraine, and the USA.Barbara Stttingeris Assistant Professor at the Department of International Marketing and Management at the Wirtschaftsuniversitt Wien. Her work has been published in leading journals such asJournal of International Marketing,Advances in International Marketing, andInternational Marketing Reviewand included in major international conference proceedings. Her main research interests are in global marketing, with particular focus on the internationalisation process of small- and medium-sized industries, export performance and success factor research.检索结果翻译国际市场营销管理者的文化敏感性：关联，培训需求和务实的训练 Hartmut H. Holzmllera,Barbara Stttinger 国际商业评论2001年12月第6期第10卷 第597-614页摘要从国家到国际和全球业务，新的挑战已经出现的管理人员从事跨国经营活动。在参与国际营销的任务的复杂性，需要一种方法，论证了文化敏感性。因此，出现这样的问题，无论是国际营销经理做好准备，有效地处理文化重叠的情况。虽然它已被广泛接受的传统文化基本上是影响国际营销决策，务实的概念如何在国际市场营销中实现文化敏感性的缺乏。本文旨在缩小这一差距。文化敏感性在国际市场营销中的重要性日益凸显，培训需求的确定，以及最近提出的一种文化概念评估在国际营销中的实用性和适用性。其它结果记录：（这部分内容不需要写检索步骤）1.Field : Economics,Econometrics and Finance (领域：经济学，计量经济学和金融)Current：July to Septmber 2014(1) Market efficiency, long-term returns, and behavioral finance Journal of Financial Economics市场效率，长期回报和行为金融学金融经济学杂志Volume 29, Issue 4, July 2010, Pages 524535(2) How does foreign direct investment affect economic growth?Journal of International Economics外商直接投资如何影响经济增长？国际经济学杂志Volume 45, Issue 1, 1 June 1998, Pages 1151352. 利用页面中的 (按出版物主题浏览)Advances in AccountingProduct market competition and earnings management: Evidence from discretionary accruals and real activity manipulation Indrarini Laksmanaa, Ya-wen Yangb,1,利用 (按出版物名称字顺浏览)Eastern Europe and the New International Economic OrderON THE NEW INTERNATIONAL ECONOMIC ORDERRepresentative Samples of Socialist Perspectives全文获取或馆藏机构读秀学术搜索无联合目录检索无。CALIS联合目录公共检索系统UNICAT联合目录集成系统EBSCOhost 数据库检索工具类型 印刷 光盘数据库 联机数据库 网络数据库数据库名称全文EBSCOhost 系统全文网络数据库免费LISTASH数据库网址(主页)全文/免费/public/检索步骤1.登陆网站:双击“Internet Explorer”，地址栏输入：“/”，进入“EBSCO数据库 ”检索网站主页。2.选择检索平台 选择利用EBSCO数据库提高你的科研能力（收录SCI/SSCI逾1500钟全文期刊）。3.选择数据库：Academic Search Premier (ABS)和Business Source Premier两个数据库。4.选择检索方式“高级检索”，单击检索界面进入高级检索（Advandced Search）。1）输入检索词： market concept*、culture 2)确定检索关系：组合式对话框和检索词之间默认检索关系为“And”。3） 选择检索模式：选择布尔逻辑运算符/词组4）检索结果限定 搜索结果限定在学术期刊范围内，出版时间限于20002014年5） 点击“检索Search”按钮开始检索，所有命中文献篇名及题录信息列表显示。5. 浏览文摘：浏览该条记录包括文摘的详细信息。限制选项文献类型期刊 会议 学位 图书 专利 科技报告 其它结果形式全文 摘要 题录 数值 事实 网站 其它布尔逻辑运算/词组搜索结果限定在学术期刊范围内时间限制在20002014检索策略包括：检索过程中使用的全部检索词、每个检索词要求的检索字段(Title、Keyword、Abstract)、各检索词的逻辑(and, or, not)运算关系、截词符(*)、通配符(?)、精确短语或词组“”和其他限定条件等。要求至少使用两个或两个以上检索词，检索结果少于20条。Title=( marketing concept*) and All text=( culture)检索结果记录Instituting theMarketingConceptin a Multinational Setting: The Role of NationalCulture.Authors :Nakata, Cheryl1 Sivakumar, K.2Source: Journal of the Academy ofMarketingScience. Summer2001, Vol. 29 Issue 3, p255-275. 21p.Document Type: ArticleSubject Terms: *MARKETINGexecutives*INTERNATIONAL business enterprises*MARKET orientation*CORPORATEculture*GLOBALIZATION*SUBSIDIARY corporations*BUSINESS planningNAICS/Industry Codes: 551114Corporate, Subsidiary, and Regional Managing OfficesAbstract: A growing concern among internationalmarketingmanagers is how to increase the market orientation and thereby performance of their transnational organizations. This study broaches this issue by investigating how themarketingconcept, the heart of the market orientation, may be established in a multinational setting and the effects of nationalcultureon that process. From a wide array of literature, the authors construct a theoretical framework and propositions on how global organizations may transform this philosophy from an abstract platitude to an operational reality. Their findings suggest that the process consists of complex, interdependent steps-interpretation, adoption, and implementation of themarketingconcept. Cultural values shape interpretation and facilitate or impede adoption and implementation. The overall framework and findings can be used to guide institutionalization of themarketingconceptacross the organizational span, in particular by anticipatingculture-based reactions from international subsidiaries. ABSTRACT FROM AUTHORCopyright of Journal of the Academy ofMarketingScience is the property of Springer Science & Business Media B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holders express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.(Copyright applies to all Abstracts.)Author Affiliations: 1Assistant Professor,Marketing, University of Illinois, Chicago.2Professor of InternationalMarketingand logistics, Lehigh UniversityISSN: 0092-0703Accession Number: 6250578Database: Business Source Complete检索结果翻译制定市场营销观念在跨国环境：民族文化的作用Nakata, Cheryl1 Sivakumar, K.2营销科学院学报，2001年6月 第3卷第29期，第255-275页全文获取或馆藏机构读秀学术搜索有链接的全部抄写；没有链接的写“无”。联合目录检索少于3个馆藏机构全部抄写；超过3个馆藏机构只抄写前3个；没有馆藏机构写“无”。CALIS联合目录公共检索系统UNICAT联合目录集成系统简答题（任选三个题回答）1你认为EBSO数据库的限制检索功能有什么特点和优越性？答：优点：能够在知道文献所属领域的情况下，尽快找到所需要的文献信息；并且可以排除标题包含检索关键词但是主题并非所要检索内容的文章；缺点：有些文献是跨学科领域的，所以可能会检索到一些不是完全符合要求范围的文章，需要进一步