Project-one-()PPT课件.pptx

ProjectoneMarketingExploring KnowledgePreparation Logo 1 PreparationsforMarketingsurvey1 Businesstobusinessplatform B2B 2 Englishwebsiteinformation 通过网站了解竞争对手和潜在买家的产品销售状况 Home 网站主页 Productinformation 产品信息 What shot 热销产品 Sitemap 网站导航 Contact 联系方式 Knowledgepreparation Logo 2 Purposeofmarketingsurvey Knowledgepreparation WhyApplelostinthecompetitionwithSamsung Logo 3 Purposeofmarketingsurvey1 Toknowproduct srequirementfrommarket2 Toknowcompetitor smarketstatus3 Tohitthekeystrategywhenlaunchingnewproduct4 Towinovermorecustomersbypreferablesalesplan Knowledgepreparation Logo 4 Keypointsforconvincingnewcustomers1 Usesearchingengineorb2bplatformtofindpotentialbuyers2 Contactpotentialbuyersbytheircontactinformation3 Buildupbusinessrelationship4 Convincecustomerbycertainskill thenmaintainrelationship Knowledgepreparation Logo 5 TaskI Marketingsurvey Warmingup1 QuestionsWhatdoessellerdobeforelaunchinganewproduct Howdoessellerdecidetheirnewproduct ssalespriceinanewmarket Whatinfluenceaproduct smarketsharethemost price quality brand etc Logo 6 Warmingup2 Pairwork Workwithyourpartnerandtelleachotherwhywecanfindtheabovesellingway TaskI Marketingsurvey Logo 7 可编辑 Groupwork page7fortextbook Workwithyourgroupmembersbaseonthegivensituation andtrytoactout GivingsurveyreportatasalesmeetingMakingsurveyanalysis price quality design etc Planningnewsalesaftermakinganalysis Situationalpractice 8 Highlights productfeature产品性能targetcustomer目标客户Introductoryprice上市价格Launchnewproduct推出新产品Conductasurvey进行市场调查Expandbusiness拓展市场Winover赢得Marketshare市场占有率 Weneedtoimprovesales 我们需要改善经营 Marketingresearchcanshowclearthat 市场调查就会让我们清楚地了解 Wecanseefromtheanalysis 从这份市场分析我们可以看出 OnlyifweknowthesituationwellcanWetakebettermarketshare 我们只有了解形势才可能占有市场Price quality design andcustomerServiceandeffectsales 产品的价格 质量 设计和对客户的服务都能影响产品的销售 Keyexpression Sentencestructure Logo 9 LearningMore Tips Marketingresearchexistsineverysales Aenterprisewantstogrowup itneedstoknowItselfanditscompetitorswell thenamarketingsurveyisindispensibleforitssuccess Logo 10 TaskII Convincingcustomers Warmingup1 QuestionsHowcanasellersellhisnewproduct Whenasellerfindapotentialbuyer thenhowcanitconvincethebuyer Whatkindoffactorsshouldbeconsideredwhenwebuildupalongtermbusinessrelationshipwithanewcustomer 可编辑 11 可编辑 BrandPriceQualityDeliverytimeCustomerservicePaymenttermetc Waystoconvincecustomers 12 可编辑 Warmingup2 Pairwork Workwithyourpartnerandtrytothinkouthowcanyouconvincinganewcustomeratdifferentsituation Tradeshow email telephoneetc TaskII Convincingcustomers 13 Situationalpractice Groupwork page12fortextbook Workwithyourgroupmembersbaseonthegivensituation andtrytoactout ConvinceapotentialcustomerbybetterpriceConvinceanewbuyerbycompetitivequalityandfreedeliveryConvinceapotentialbuyeratatradeshowbycreativedesign Logo 14 Highlights tobefrank坦白说Instructionmanual说明书Exclusivesalesright独家经营权Themostupdatemodel最新产品Professionalmanufactureof 产品专业制造商Minimumorderquantity最小订单量Aftersalesservice售后服务Competitiveprice有优势的价格 Wearemanufactureof 我们是 产品的生产商Igottoknowyoufrom 我是在 知道贵公司IamafraidyourMOQisnotreasonable我觉得贵公司的最小订单量设置不太合理Wehave2years warranty我们提供两年的产品保质期Whatisyouraftersalesservice 请问贵公司提供什么样的售后服务 IhopetobuildalongtermbusinessRelationshipwithyou我期待和您的长期合作 Keyexpression Sentencestructure Logo 15 Learningmore Tips Marketingexploringisnoteasy maintainingalongtermcustomerisfarmor