毕业论文外文翻译-中国餐饮业的发展前景分析

英文文献1、 China food industry development prospects analysisThe catering industry in China as the tertiary industry is a traditional service industries, experienced reforming and opening starts, quantitative expansion, scale chain development and brand promotion strategy of 4phase, made make a spurt of progress in the development of. At present, the country has4 millions catering outlets. 2005/2006annual Chinese top 100 catering enterprises with total assets of about thirty-two billion yuan, total profit of about six billion yuan, employees about eight hundred thousand people, respectively, over the same period last year increased40.38%,28.84% and33.33% higher than that of the whole society, the catering industry average growth level. Chinas reform and opening up has gone through ups and downs in the30year, in the30 years of reforming and opening of Chinas catering industry along with the tide of reform has undergone three leap type development. In the past 30 years, China has experienced from fast food restaurants grabs beach China market to SARS impact, then to food safety ( tonyred event, apple events ), Chinese food and beverage industry in the impact, achieve sales growth.China population cardinal number is large, demand is exuberant, catering market development can not meet the needs of the market under the background of the implementation, and today, the food market is very prosperous, the basic balance of supply and demand, in the global economic crisis under the background of the catering industry to achieve new growth?About2008July to August, China Chain Management Association DDT Hua accounting firm common to Chinese chain catering industry development trend research, interviewed including Quanjude, Xibe, Qiao Jiangnan, Zhuang, Little Swan, small fat sheep, KFC, Yoshinoya, immortal trace forest industries such as the representative of the chairman or general manager. Inductive appear stage domestic chain catering industry development:first, chain catering industry development still maintain high speed. Survey of catering enterprises the development of chain operation mode to the outlets and stores the majority, accounted for 75%; the enterprise under investigation, a total of more than500chain stores, sales of more than 1more than 10 billion yuan only KFC stores, in 2007to reach 2400, sales of twenty-five billion one hundred million yuan, much more than the other catering enterprises. From the investigation analysis of chain stores, in100the following (66%), sales of one billion yuan (80%) for the majority of the business scale.From sales growth ratio analysis,95% enterprises have two digit growth, which grew10%,20% interval accounted for 42%, growth of 20% -30% interval31%, two interval growth ratio is the enterprise under investigation shows that the majority of mainstream, enterprise development in line with benign operation rule, can still maintain a relatively high growth rate.second, raw material rises quickly, gross margin is firm in have litre. 32% of the surveyed companies of raw materials in 2007growth rate below 10%,52% enterprises of raw materials increase rate is amounted to10%,20%,16% of raw material of enterprise growth rate reached 20% -30%. The cost of raw materials rising under the premise of the enterprise under investigation, only 26% gross margin declined 5% in47% enterprises, gross margin is basically not changed, and 16% and 11% growth respectively the enterprises within 5% and5% above. Thus it can be seen, the majority of enterprises still keep firm in have litre gross margin, that surveyed enterprises chain operating profit pattern comparison of health, ability to resist risks, in the open source efficiency and mining space.Third, human resources, management cost, standardization is difficult to constitute the three major challenges. According to the survey, the current chain catering industry facing the development of the main problems include human resources, operating cost, standardization difficulty is great, malign competition, industry shortage of funds and policy support and other issues. Among them, human resources accounted for the highest proportion of choice, up to 80%, followed by the operating costs,60%, standardization difficulty big,45%, form chain catering industry development faces three challenges.In four, the company strategy adjustment based on Sustainable development. Aiming at the problems in the development of catering enterprises, the survey also relates to chain catering enterprises will have on the future development strategy to make the adjustment? Induction includes six aspects, adjust the straight camp shop and store ratio; upgrade the existing brand or create new brand; product innovation, realize the difference operation; the establishment of raw material production base, integration supply chain; establish the central kitchen; enhance internal operation efficiency and single-store profit level.Optimistic five, judge current economic developing situation of chain catering industry development influence. Although the CPI index in the short term it is difficult to fall, to enterprises operating pressure will continue to increase, but the vast majority of the enterprise under investigation thinks, from the country macroscopical economic development situation, the food and beverage industry will still maintain a relatively high growth rate, the enterprise operating pressure will be gradually ease, more than 90% of respondents expressed a positive optimistic attitude. Investigation shows, Quanjude, KFC, Dicos and other small fat sheep, most chain enterprises still maintain established open plan.The survey, in Chinas sustained and rapid economic development, food and beverage market continues to be active in the background, chain catering enterprises are continuously according to the external environment and oneself condition adjustment of development strategy, to realize the optimal development pattern.2、 China food industry development trend analysisCatering industry in our country is developing very quickly, the national food industry turnover for 18 consecutive years to achieve two digit growth, in recent years the catering industry growth rate higher than other industries out of more than ten percentage points, industry development prospects for many enterprises and good investment institutions, can say our country is welcoming a catering industry development the gold period, but the market is complex and changeable, will change with the social environment. The catering enterprises should according to their own conditions and environmental requirements, see the catering industrys development trend, select the appropriate marketing method, can be in the fierce competition in the market success. Therefore, the dining industry development trend of the future, opportunities and challenges to undertake brief analysis.Chinas economy in recent years of rapid development, GDP increased rapidly, is continuously driven home to consume demand growth factor. Historical data analysis indicates that, the catering industry retail sales growth in GDP and there is a strong positive correlation between, from the 5years development, catering industry growth amplitude is higher than the countrys GDP growth rate, far higher than the social consumable total volume of retail sales growth rate, with the catering industry dimensions expands ceaselessly, to national economy presents increasingly significant role in driving. On 2004, the implementation of the catering industry retail sales of seven hundred and forty-eight billion six hundred million yuan, than going up year increase one hundred and thirty-three billion yuan, grow 21.6% compared to the same period, for 14 consecutive years to achieve the fast growth of two digit, than the same period of social consumable total volume of retail sales growth rate is 8.3 percentage points higher, accounting for13.9% of the total retail sales of social consumer goods, the total retail sales of social consumer goods growth contribution rate of 21%, pulling the social consumable total volume of retail sales growth of 2.79percentage points. On 2005, Chinese catering industry retail sales of eight hundred and eighty-eight billion six hundred million yuan, a year-on-year increase of 17.7%, than going up year add one hundred and thirty-three billion six hundred million yuan, higher than the total retail sales of consumer goods increased 4.8 percentage points, accounted for the total retail sales of social consumer goods proportion to achieve 13.2%, the total retail sales of social consumer goods growth contribution rate and pulling rate is respectively 17.4% and2.3%. Achieve annual business tax forty-eight billion eight hundred million yuan, grow 17.8% compared to the same period.On 2006, Chinese food and beverage consumption annual retail sales exceeded trillion yuan to close greatly, achieve one trillion and thirty-four billion five hundred million yuan, a year-on-year increase of 16.4%, than going up year add one hundred and forty-five billion eight hundred million yuan.In 2007 the national catering business retail sales totaled one trillion and two hundred and thirty-five billion two hundred million yuan, a year-on-year increase of 19.4%, accounting for13.9% of the total retail sales of consumer goods, total retail sales of consumer goods led to an increase of 2.6 percentage points, social consumable total volume of retail sales growth contribution rate of 15.7%.2008 National Food Company retail amounts to one trillion and five hundred and five billion four hundred million yuan, grow 24.7% than 2007, for 18 consecutive years to maintain the speed of two digit. With Chinas per capita gross domestic product ( GDP ) of more than $2000, residents consumption ability, consumption level, the Chinese high-end consumption proportion will increase continuously. In overseas, Chinese continue to attack cities and capture territories, in the first08 years of Chinese Olympic recipes, further moves towards the internationalization, the catering industry has been become pull move consumption, growth, expanding employment is one of the important factors.3、 Consumer analysisWith Chinas per capita GDP rises quickly, per capita gross domestic product ( GDP ) of more than $2000, residents consumption ability, consumption level and improve the level of Chinese dinner, high-end consumption proportion will increase continuously. But the food demand is complicated and changeable, the consumer tastes and consumption psychology, will change with the social environment. The catering enterprises should according to their own conditions and environmental requirements, see the catering market trend of development, choose appropriate marketing method, can be in the fierce competition in the market success.Chinese taste has apparent district sex, Chinese cuisine cooking in many schools. One of the most influential and representative for the society recognized: Lu, Guangdong, Fujian, Sichuan, Su, Zhe, Xiang, Hui cuisine, namely eight big cuisines. The cuisine of the formation and its long history and unique cooking characteristics inseparable. But also by the regions natural geography, climate conditions, resource specialty, diet habit has different effect, it is precisely because of these differences, the major cuisine products with a strong regional, occupy the major share of the local. Regional differences, and cause consumers strongly different psychology, willing to try a different flavor. Therefore, cross-boundary operation is the next hot, it can make the unique flavor diet between each other, learn from each other. At present, eight big cuisines appear cross-boundary operation, integration trend.Catering enterprises in different expansion, but with the standard of income or other standard, differentiate the whole nation for several economic zones, in each economy area at the center of the city set up flagship store; to stand firm, again with the flagship store for the base, to the surrounding medium and small city expansion strategy.First, market positioning, namely the regional consumer groups will be your target customers; followed by the taste, whether they agree with your dish flavors; third is the value of the brand, whether they will be your loyal supporter.They had two common characteristics: first, products single; secondly, regional characteristics, after leaving Beijing is very difficult to find the right people taste identification.Since 2008, China has 46city GDP of average per capita is in above of 3000 dollar, the city s per capita consumption level is relatively high, become meals industry regional development growth points.Chinese have a herd mentality and skeptical Mentality - conformity, more and more local people have more sense of security; doubt, is to believe your own surface judgment, listen to others explanation.In order to fired the first shot, food and beverage brands in different places to open flagship store, large area, the seats, investment is high, the daily operation of the pressure is also big store. But all the catering enterprises have an import period. In the introduction period, both to business confidence, but also to give customers confidence. Once the introduction period to do good, attendance does not follow to go up, Chinese herd mentality came up: fewer people he does not go; more to people without a little less; he even doubt: This is it right? Straight camp shop? Taste and old whether same? Is it right? Whats the problem? Cantonese cuisine since in the early 80 century in the popular date,20 years for all eternity, the main reason is the Pearl River Delta regional economic rapid development, pull the catering industry prosperity and revitalization; at the same time Cantonese broad odd miscellaneous materials. To adapt to the different needs of customers innovation, continuous innovation;, promote the sustainable development of Cantonese cuisine. With the development of economy of our country, the Cantonese cuisine in the beginning of 80s in last century to the end of 90s in the form of climate, gradually embarked on a major cuisine overlord position, become the metropolitan dishes faucet, leading the consumer trend, share growth. Food consumption behavior analysis.In recent years, the income level of Chinese dweller increases, the rhythm of life speeds up, renew the concept of consumption, promoting the rapid development of Chinese catering industry catering consumers has three major development trends. First is business consumption increase. Promoting the economic development of increased business activities, business entertainment activities promote the high-grade food development. Second is the replacement of consumption increase. With the development of economy, increase of resident income, more and more people choose to go to the hotel consumption instead of their own cooking, which is manifested in recent year s hot. The third are forced to consumption increase. More and more white-collar workers and migrant workers migrant workers, time is close, and not their cooked, they are helpless, unable to be forced to at a restaurant, it promotes the fast food industry development.Dining choice not only pay attention to taste, the restaurant environment, atmosphere, sentiment has become a customers selection of dining venue necessary conditions, consumers pay attention to enjoy, focus on food and beverage products and cultural integration, the Chinese food culture and cuisine culture broad and profound, long history, different regions show catering cultural differences also make food products with distinctive cultural characteristics. Consumers seeking color, flavor and taste, shape, texture, temperature, sound, nutrition, health, at the same time, advocate culture and food, diet, eating habits of fusion. In recent years emerging needs of theme restaurants is developing rapidly, this concept into full play, whether it is the design of the restaurant decoration, functional layout, decor, and even its operating characteristics of cuisine, reflect a certain cultural theme and intension, catering to the product culture has the greatest degree of show. Seize the culture that a selling point, will enable the food products with infinite vitality.From the industry statistics, Chinese food industry market size is very large, and expanded very quickly, but Chinas catering company current situation, one is enterprise dimensions small, amount is much, modern level is low; industry standard system is not perfect; according to statistics, Chinas existing catering outlets 4000000, employees nearly 20000000 people,7000000 cook people, average every 185 people have1chef. The food market is relatively the most dispersed in a market, home does not have a large food group can occupy 1% of the market share. Can be said to the catering industry is perfectly competitive industry, industry concentration is very low, the future trend of development is the industry is spent centrally rise considerably, to be at a scale of enterprise integration. From the dining enterprises competition and development pattern, the future of Chinas catering business competition will be more intense, and accompanied by more enterprises listed. However, in the restaurant industry high speed development at the same time, food raw material costs, labor costs increase, lack of management talent, the cost is difficult to control and other aspects of a problem to be highlighted increasingly, industry competition intensified, the catering industry entered the era of meager profit, the traditional management mode, operation encounters serious challenges. Chinese catering industry has entered the industry reshuffle period, must exchange of new ideas, explore new pattern, quickly from the traditional extensive type, fu