高中英语 Unit1 （Project 第2部分）教案 译林牛津版必修4.doc

英语必修4译林牛津unit 1精品学案（project 第2部分）project developing an ad campaignreading1. lets read the handouthow do you build an ad campaign? try to find out the main idea of each paragraph.paragraph 1 the definition of an ad campaignparagraph 2 what a target audience and how to determine the target audienceparagraph 3 what the ad campaign says paragraph 4 how to reach the target audience2.read the handout carefully to find the answer to the following questions: 1) what do you know about an ad campaign? (an ad campaign is an organized programme of advertisements using various types of ads to a particular audience.)2) what must you keep in mind when you start a successful advertising campaign? (a clear goal and target audience.)3) why do you need to research your audience? (because the right message needs to be created for right people.)4) what should your advertising campaign be based on? (mainly on the target audience and the media that reaches that particular group first.)3. please find out the writing features in a handout so that we will know how to design our own. the writing features of a handout include:l brief introduction of subjectl supporting detailsl conclusionunit one advertisingproject 语言知识解析1. determine, vt.（及物动词）1). to decide or settle (a dispute, for example) conclusively and authoritatively.判定：结论性、权威性地决定或解决（纠纷等）he determined to go.他决意要去。i am determined to do better than mike.我决心比迈克做得更好。he determined to go that he (should) go at once.他决心立刻就走。2). to cause (someone) to come to a conclusion or resolution.使（某人）得出结论，使得出解决方法he has not determined what he will study.他还没有决定学什么。his advice determined me to drink and smoke no more.他的劝告使我决定不再抽烟喝酒了。3). to be the cause of; regulate:成为的原因；控制：demand determines production.需求决定生产4). to give direction to:定向：指出方向：the management committee determines departmental policy.管理委员会决定各部门的政策vi.（不及物动词）1). to reach a decision; resolve.解决，决定：作出决定；they determined on an early start.他们决定早些出发。i have determined on upon going to the countryside after graduation.我已决定毕业后到农村去。2. appeal, vi. 1). 呼吁；恳求the government is appealing to everyone to save water.政府呼吁每个人节约用水。the victims families of the murder have appealed to the supreme court to have a definitive answer.谋杀案的被害家属已经请求最高法院作确切的答复。2). （常与to连用）吸引；引起兴趣she appeals to me.我对她感兴趣。bright colours appeal to small children.小孩喜欢鲜艳的颜色。does the idea of working for a venture company appeal to you?你有没有兴趣到合资企业去工作?3). n. 呼吁；恳求an appeal for forgiveness恳求原谅the teacher listened to his appeal.老师倾听了他的要求。4). （常与to连用）上诉；诉诸于appeal a decision to a higher court不服判决提出上诉he appealed against the judges decision.他不服法官判决而上诉。3. approach vt., vi. 1). 走近；靠近 we approached the museum. 我们走近博物馆。 2). （首次）接洽 did he approach you about a loan? 他与你谈了借款的事了吗？ 3). 开始考虑；开始着手 he approached the idea with caution. 他开始认真地考虑那个主意。 he approached the new job with enthusiasm.他满怀热情地去干新的工作。 4). 接近，近似 the population of our city is approaching 5 million 我们这个城市的人口接近500万 it is not allowed to approach the forbidden area. 这里是禁区不许接近。 the time is approaching when we must be on board. 我们上船的时间快到了。习惯用法at the approach of在.快到的时候be approaching (to)与.差不多, 大致相等be difficult of approach(指地方)难到达的; (指人)难于接近的be easy of approach(指地方)容易到达的, 交通方便的; (指人)容易接近的make an approach to对.进行探讨make approaches to sb.设法接近某人, 想博得某人的好感approach sb. on sth.向某人接洽商量、交涉approach sb. about sth.向某人接洽商量、交涉approach to接近, 近似, 约等于; (做某事)的方法途径4. concerned n. 所关切的事； 涉及（某人）利害关系； 焦虑；商行， 公司； 企业； 康采恩， 财团; 股份; 小玩意儿， 小东西have concern about the matter 关心此事express /show deep concern for sb. 表示对某人十分关心have concern over a friends misfortune 忧虑友人的不幸a going concern 开着的商店； 发展中的事业joint stock concern 股份公司paying concern 有收益的企业a petty concern 细事what concern is it of yours? 此事与你有什么关系？there is some cause for concern but no need for alarm. 是有点令人忧虑， 但不必惊慌。she has a concern in that company. 她在那家公司有股份。her ring is an odd little concern fitted with blinking diamonds.她的戒指是装有许多闪光钻石的小玩意儿。习惯用法as concerns 关于as far as. be concerned 关于； 至于； 就.而言be concerned about 关心be concerned over (at) sth. 为某事忧虑be concerned in sth. 和某事有牵连be concerned with 牵涉到， 与.有关， 参与everyday concerns 日常事务feel concern about 忧虑， 挂念give oneself no concern (about) 不关切， 对.冷淡have a concern in 和.有利害关系have no concern for 毫不关心have no concern with 和.毫无关系it is no concern of mine (yours) 这不关我你的事of much concern 很重要， 很有关系of no concern 无关紧要， 没有意义with concern 关切地concern oneself about sth.忙于； 从事； 关心， 关切concern oneself in sth. 忙于； 从事； 关心， 关切concern oneself with sth. 忙于； 从事； 关心， 关切高考链接if you are planning to study in the united states, you need to consider several factors. everyone has different opinions about where is the best place to live in. also, the best places to live in are not always home to the best schools. finally, many schools specialize in different areas of study. the massachusetts institute of technology (麻省理工学院)，for example, is a great school for computer science and technology-related fields of study. however, if you want to study oceanography(海、洋学)，your interests may be better served by attending school in a place that is on a coastline or near the ocean.now i am sure that you know which schools are considered the best in the country. so i will tell you about which states i believe are the best to live in. california is a nice state. northern california specifically has very good weather. los angeles in southern california is another story though. life in los angeles is full of excitement and fast, and sometimes dangerous. as for me, i enjoy the time i spent in massachusetts, virginia and maryland and these states have a lot of history and culture. the weather is not as perfect as northern california, but it is still quite nice. my favorite area of america is the mid-west. middle america, i think, is home to the true american sense of values. in addition, there are many good universities there.also, you need to think about your likes and dislikes and then research the various states. you like sunshine and hate snow? then you probably wont like the midwest or even the northeast. open space, nature and peace and quiet? then you probably should stay away from americas large cities. are you interested in government? then washington d.c. is the only place for you. whatever you decide, put some thought into it. the place you live in could be the difference between a great study-abroad experience and a state of great suffering on earth.31.from the first paragraph we can conclude that in the usa _.a.all colleges and universities lie in big citiesb.all colleges and universities lie in beautiful placesc.famous colleges and universities lie in nice placesd.famous colleges and universities may not lie in nice places【答案】d【解析】细节理解题。由“the best places to live in are not always home to the best schools.”可知好大学不一定位于好的地方。故选d。32.what, according to the writer, should be considered first if you want to study in the usa?a. the climate. b. the scenery. c. the study condition. d. the living condition.【答案】c【解析】细节理解题。由第一，二段可知，作者认为想去美国学习首先应考虑学习环境。33.from the third paragraph we can find that _.a.california is the best place to live inb.california is the worst place to live inc.california is a state with different climatesd.california is a small state in the usa【答案】c【解析】细节理解题。由“northern california