广外BEC,财经英语的往年试卷.doc

Comment 木木木木1 此处答案为 streamlines Comment 木木木木2 此题用了李崧的 更改 答案仍旧为 outstanding 座位号 1 广东外语外贸大学 英语教育学院 会计英语 2010 2011 学年度第一学期期末考试试卷 A 卷 考核对象 财经学院 08 级 考试时间 120 分钟 Part I Vocabulary Directions Complete the following sentences with words provided in the block Change word form where necessary 1 The important thing to remember about any expense claims is to state the purpose of any journey in some detail 2 The UK retail food market is highly saturated so their only real prospect of growth is either to enter foreign markets or diversify into new markets at home 3 Press coverage can play a big part in the success of any good marketing advertising campaign even without hiring a professional PR firm 4 This range of Professional Employer Organization PEO services not only guarantees better management of staff but also streamlines your business 5 Since the order has declined recently I suggest we launch an advertising campaign once more to boost the sales 6 A business can work out how what volume of sales it needs to achieve to cover its costs This is known as the breakeven point 7 If the rumoured takeover does not happen the company s share price will collapse 8 A high turnover means that goods are sold quickly while a low one means that goods are sold more slowly 9 Our company offers adequate information on the perfect venue for your event conference meeting room party exhibition or wedding 10 The use of discount serves many purposes such as to increase short term sales to move out of date stock to reward valuable customers or to improve cash flow 11 A strategic plan with specific tactics will help you collect outstanding debt so that you can close your business on your schedule 12 The Employment Appeal Tribunal ruled that the employer had breached its contractual obligation to deal with employees grievances reasonably and promptly 13 The plantiff case is presented first followed by the defendant s case plaintiff coverage allocate claim takeover coordinate turnover grievances boost campaign incur venue streamline breakeven diversify mortgage outstanding discount offset receipt subsidiary Comment 木木木木3 此题用了李崧的 更改 答案仍旧为 plaintiff Comment 木木木木4 此题答案为 boost 因为 boost sales 是品牌延伸那 个单元里阅读文章中出现过的 应该 可以保留 Comment 木木木木5 该题答案为 exceptioanl item 是年报节选中出现 的概念 座位号 2 All parties may call witnesses and present exhibits 14 In order to boost sales a petro station in the UK once came up with a seemingly imaginative sales promotion they would offer free fuel to any two customers that looked like each other 1 15 If the initial investment was a purchase a sale is made to neutralize the position to offset an initial sale a purchase is made to neutralize the position Part IIConcepts Directions Based on the definitions below write down the concepts on the Answer Sheet 16 The enhanced result of two or more people groups or organizations working together In other words one and one equals three Synergy teamwork 17 A skilled professional who is sent to work abroad by his her company as opposed to locally hired staff expatriate 18 A company whose voting stock is more than 50 controlled by another company usually referred to as the parent company subsidiary 19 A summary of the financial balances of a sole proprietorship a business partnership or a company Assets liabilities and ownership equity are listed as of a specific date such as the end of its financial year Balance sheep 20 An item that is within normal business activities but is of unusual size It is usually recorded separately in the profit and loss account exceptional item 21 Cordial and generous reception of or disposition toward guests hospitality 22 A place visited briefly in the course of a journey stopover 23 List of items available for purchase with the description and price of each item catalogue 24 The process of channeling funds from savers to users in the form of credit loans or invested capital through agencies including commercial banks savings and loan associations and such nonbank organizations as credit unions and investment companies finance 25 The raw materials work in process goods and completely finished goods that are considered to be the portion of a business s assets that are ready or will be ready for sale inventory 26 Transaction between two parties in which one the creditor or lender supplies money goods services or securities in return for a promised future payment by the other the debtor or borrower credit 27 The amount of business transacted during a given period of time turnover 28 A common method of launching a new product by using an existing brand name on a new product in a different category A company using this method hopes to leverage its existing customer base and brand loyalty to increase its profits with a new product offering Brand stretching brand extention 座位号 3 29 Public interest notice or notoriety achieved by the spreading of such information that concerns a person group event or product and that is disseminated through various media to attract public notice publicity 30 A payment to the stockholders of a corporation from the corporation s earnings dividend Part IIIReading Passage One US economy grew slightly faster than the government previously estimated in the third quarter and forecasters have been raising growth projections for the fourth quarter and for 2011 Optimism about the U S recovery has grown sharply in the past month fueled 33 by a series of economic reports showing everything from consumers spending more freely to businesses curbing layoffs The nation s gross domestic product a broad measure of goods and services produced by the economy rose 2 6 in the third quarter compared with the 2 5 growth the government previously estimated the Commerce Department said Wednesday This followed 1 7 growth in the second quarter The report showed exports were strong and businesses spent more than previously thought on restocking shelves in the third quarter This can indicate they expect stronger sales ahead However consumer spending was lower in the period than the government previously estimated The economy has shown signs of accelerating as it moved into the fourth quarter and economists are predicting a strong holiday shopping season The revival of consumer spending is also expected to continue next year thanks in part to the large package of federal tax cuts signed into law 34 earlier this month The sunnier outlook has led many economists to boost U S growth estimates for the fourth quarter and for 2011 Over recent weeks eight banks and private economic research firms surveyed by The Wall Street Journal including J P Morgan Chase at the other the new militant 35 working mothers behave as if it is their right to put their families first and let their colleagues cover for them We need help and today we are getting some Cary Cooper professor of organizational psychology at University of Manchester Institute of Science and Technology is publishing a pamphlet called Finding the Balance containing 10 handy tips on how to balance work and family First Prof Cooper says you should alert 36 your boss to the idea that you have 座位号 5 family to look after You should spell out 37 how much you like your job and how committed you are You should plan your approach in advance thinking about what your employer s likely reaction is going to be When problems arise you should give your employer an idea of how long it is going to take to sort them out and maybe offer to take some of the time off as holiday You should suggest a way around the particular crisis that will allow you both to be at home and get some work done at the same time When you come back you should try extra hard and then point out to your employer how being flexible has allowed you to deal with the crisis at home without your work suffering Based on Passage Two choose the best alternative for questions 35 37 35 If the working mothers are militant they A A are unreasonable B B are from the military C C are workaholic 工作狂 D D fight with colleagues at work 36 If you alert your boss to an idea you A A try to hide it from your boss B B bring your boss s attention to it C C talk about it seriously D D talk about it casually 37 If you spell out how much you like your job you A A give a general outline of it B B give the letters of the words in the sentences you are using C C make it very clear D D throw up what you eat Passage Three Venture capitalists VCs act as headhunters An entrepreneur who approaches a VC for finance will not typically have management experience If you hire a good CEO the business will take care of itself but usually an entrepreneur has no network and no idea who to hire says Mr Tim Draper of draper fisher associates So the venture capitalist usually takes on the role of recruiter finding the entrepreneur some experienced executives Second VCs provide advice and support Accel Partners for instance gives office space and time to entrepreneurs so that they can develop their business plans For inexperienced entrepreneurs VCs are advisers too We are professional coaches says Ms Ann Winblad co founder of Hummer Winblad Third an active venture capitalist puts the companies in which it invests in touch with professional services firms such as lawyers and accountants specializing in information technology Start ups backed by a well known venture capital firm can often obtain legal and other professional advice at a lower rate 40 until they have the revenues to cover full fees Fourth the backing of a leading venture capital firm which has identified 座位号 6 technology trends correctly in the past brings credibility with commentators and the start up s potential customers Far from just providing money the venture industry brings contacts and confidence says Mr Neil Weintraut of 21st Century Venture Partners We create markets as much as we create companies Finally the most ambitious venture capitalists act as boosters not just of a few companies but of the whole category into which as investment falls They attempt to create excitement around a particular concept such as the Java computer language which will make people take it seriously as a business Almost all the Internet phenomenon has come from venture capitalists with Microsoft following says Mr Jack Wilson of Technologic Partners The VCs have the ability to make things happen much faster than established companies 38 According to Passage Three which one of the following is NOT a function of venture capitalists A A Assisting start ups in finding experienced executives and professional services firms B B Providing start ups with advice and professional services such as lawyers and accountants C C Bringing professional image and credibility to the start ups potential customers D D Boosting a concept and making it an industry 39 According to Passage Three the backing of a leading venture capital firm brings credibility with commentators and the start up s potential customers when A A this firm knows what technology was trendy in the past B B this firm understands how