王老吉商标之争.ppt

Wong Lo Kat-The Biggest Case of the Trademark in China,Wong Lo Kat (Chinese: 王老吉), now known as Wanglaoji in mainland China, is a Chinese herbal drink. in 2007, it sold more than Coca Cola, becoming “the first tank in China“.,Green pot Wanglaoji,Guangzhou Wanglaoji Pharmaceutical Co.,Ltd. 广州王老吉药业股份有限公司,operator:,Hongkong Tongxing Industry 香港同兴药业,Guangzhou Pharmaceutical Co.,Ltd. 广州药业股份有限公司,shareholders 股东,Red pot Wanglaoji,JDB (China) Co.,Ltd. 加多宝（中国）饮料有限公司,operator:,JDB (China) Co.,Ltd. is a subsidiary of 子公司 Hongkong Hung Road (Group) Co.,Ltd. 香港鸿道（集团）有限公司,On May 12th,2012, Guangzhou Pharmaceutical in the Hong Kong Stock Exchange announced, China International Economic and Trade Arbitration Commission (中国国际经济贸易仲裁委员会) judged that Hongkong Hung Group should stop using the trademark of “Wanglaoji“ .,News,The trademark of “Wanglaoji“ will belong to Guangzhou Pharmaceutical. JDB will say good-bye to the “red tank Wanglaoji“.,the whole story of the dispute of the trademark “Wanglaoji“,the whole story of the dispute of the trademark “Wanglaoji“,In 1995, Guangzhou Pharmaceutical rented the Production and sales rights to JDB.,After the brand of“Wanglaoji“ becoming famous, Guangzhou Pharmaceutical producted the green pot Wanglaoji by itself.,In 1997, Guangzhou Pharmaceutical signed a Trademark licensing contract(商标许可使用合同) with Hongkong Hung Group ,the Investors of JDB.,In 2000, they signed a contract taht Hongkong Hung Group can rent the Trademark before May 2nd,2010.,During 2002 and 2003, they signed a Supplementary agreement that Extending the deadline to 2020 .,In May 2005, Li Yimin, the general manage of Guangzhou Pharmaceutical, were convicted of bribery from Hongkong Hung Group. So, Guangzhou Pharmaceutical considered the Supplementary agreement were unavailability, the deadline was to May 2nd,2010.,In April, 2011, Guangzhou Pharmaceutical Filinged a claim to China International Economic and Trade Arbitration Commission.,On May 12th,2012, China International Economic and Trade Arbitration Commission (中国国际经济贸易仲裁委员会) judged that Hongkong Hung Group should stop using the trademark of “Wanglaoji“ .,Early in the end of last year, JDB changed red tank Wanglaojis packaging, red packaging one side reads “Wang Laoji“, and the other side has quietly changed to “JDB“.,After this judgment, What the JDB really losts is the sentence “afraid to get inflamed, drink Wanglaoji “ . Afraid t