《电子商务英语》PPT课件.ppt

July 18, 2019,1,Unit 7 Electronic Commerce Logistics,July 18, 2019,2, Warm-up Background Information Word Study &Text Analysis Exercises,July 18, 2019,3,Warm-up Discuss the following questions with your classmates: What kind of service do the companies provide? What role do these companies play in e-commerce? Try to give an example of the service these companies provide.,July 18, 2019,4,Background Information 在电子商务中，一些电子出版物可以通过网络传送给购买者，但绝大多数商品仍要通过运输完成从供应商到购买者的物流过程。只有商品及时地配送到用户手中，才标志着电子商务过程的顺利结束，否则电子商务只能是无米之炊。,July 18, 2019,5,Text Analysis Challenges Logistics Faces in the E-commerce Age Almost within one night, e-commerce rises up. However, logistics could not change accordingly at the same speed. As a result, logistics in e-commerce is faced up with challenges that have not been witnessed before. 1,July 18, 2019,6,Text Analysis In B2C e-commerce, the easy and fast online ordering increases consumers expectation of quick and reliable delivery. The vendors could only win the market competitive advantages through the reliable and high-effective management of the logistics system. (译文),July 18, 2019,7,Text Analysis In B2B e-commerce, the focus of vendors competition has been turned from the products to the services, actually the competition of supply chain. 2 The vendors must use the web-based tools to transfer the information between the partners, establish the integrated logistics management system, increase the entire supply chain visibility, and coordinate the plan and decision support of all participants in the supply chain.,July 18, 2019,8,Text Analysis In general, e-commerce creates new business models and sets high demands on the logistics service, which expresses as follows: 3,July 18, 2019,9,Text Analysis (1)Responsiveness: The request of customers to distribution is often the JIT 4. The delivery in the next day or even the same day has been a trend. It requires better responsiveness of logistics system.,July 18, 2019,10,Text Analysis (2)Flexibility: The traditional logistics may fix the optimized facilities and personnel in accordance with the products quantity, peak time and turnover ratio. But e-commerce business is very difficult to predict. This requires the quick and effective suitableness of the logistics departments. (译文),July 18, 2019,11,Text Analysis (3)Visibility: To meet the responsiveness and flexibility requirements of e-commerce to the logistics, the visibility of the whole supply chain must be increased so that the warehousing and transportation information of the goods could be known in order to guarantee the coordinated operation of the integrated logistics system. (译文),July 18, 2019,12,Text Analysis (4)Optimization: To meet the requirement of the customers, enterprises have to set up logistics networks consisting of a lot of small distribution centers in the sales area, which have resulted in the fragmented inventory, higher inventory level, more warehousing facilities and frequent distribution. (译文) As a result, the cost is highly increased and the enterprise economic benefit and market competition are affected. Therefore, the supply chain must be optimized to reduce the logistics cost as possible as it can.,July 18, 2019,13,Text Analysis So, what kind of practices should be implemented to help logistics companies maintain a well-organized and flexible supply chain that minimizes cost and maximizes profit? Now the logistics companies are facing great challenges in the e-commerce age, and they have to find ways to solve the problems as e-commerce is boosting sharply. 5,July 18, 2019,14,The Key to Exercises: Reading comprehension 1 (1) F (2) T (3) F (4) F,July 18, 2019,15,The Key to Exercises: Reading comprehension 2,(1) Because e-commerce develops very fast, but logistics could not change accordingly at the same speed. (2) In B2C e-commerce, the vendors should win the market competitive advantages through the reliable and high-effective management to the logistics system.,July 18, 2019,16,The Key to Exercises: Reading comprehension 2 (3) In B2B e-commerce, the vendors should use the web-based tools to transfer the information between the partners, establish the integrated supply chain logistics management system, increase the entire supply chain visibility and coordinate the plan and decision support of all participates in the supply chain. (4) E-commerce sets high demands on the logistics service: responsiveness, flexibility, visibility and optimization.,July 18, 2019,17,The Key to Exercises: Reading comprehension 2 (5) To meet the responsiveness and flexibility requirements of e-commerce to the logistics, the visibility of the whole supply chain must be increased so that the warehousing and transportation information of the goods could be known in order to guarantee the coordinated operation of the integrated logistics system.,July 18, 2019,18,The Key to Exercises: Vocabulary,A5 B7 C3 D4 E1 F6 G2,July 18, 2019,19,The Key to Exercises: Translation 1 (1) 这就要求物流部门进行快速而有效的适应。 (2) 必须提高整个供应链的可视性，从而掌握货物仓储和运输的信息，以保证一体化物流系统的协调运行。 (3) 为了满足顾客的需求，企业必须在销售区域内建立起包括许多小型配送中心的物流网络，这就导致了库存零散、存货水平升高、需要更多的仓储设施和频繁的配送。,July 18, 2019,20,The Key to Exercises: Translation 2 (1) the easy and fast online ordering (2) quick and reliable delivery (3) control the inventory and transportation cost (4) win the market competitive advantages (5) the competition of supply chain (6) the request of customers to distribution (7) meet the responsiveness and flexibility requirements (8) economic benefit (9) market competition (10) reduce the logistics cost as possible as it can,July 18, 2019,21,The Key to Exercises: Reading Material,1.D 2.A 3.A 4.B 5.C,July 18, 2019,22,Word Study visibility n. 可见性，可视性 Visibility is good (bad, zero, one kilometer). 能见度良好 (不好,零,一公里)。 a windshield with good visibility 能见度好的挡风玻璃,July 18, 2019,23,The vendors could only win the market competitive advantages through the reliable and high-effective management of the logistics system. 供货商只能通过对物流系统进行可靠而高效的管理来赢得市场竞争优势。,July 18, 2019,24,This requires the quick and effective suitableness of the logistics departments. 这就要求